GUTS beats biggest blockchain ticket sale record
Amsterdam-based blockchain ticketer GUTS Tickets has improved on its previous record for the largest-ever blockchain ticketing sale, selling roughly 50,000 tickets in two hours.
In September 2018, the GUTS team sold 50,000 tickets in three hours. The tickets were for comedian Jochem Myjer’s 36-night run at Amsterdam’s Royal Theatre Carre (1,756-cap.).
Now, the Dutch ticketing platform has broken that record, selling the same amount of tickets in just two hours, a 33% time improvement.
The ticket sale, once again for the Dutch comedian, resulted in 118,000 unique users visiting the GUTS website. As a result, the GUTS Tickets app trended on the Google Play Store and became the most popular free app in the Netherlands.
The sale included several venues, spread out over the country. All customers in the waiting line were able to highlight their preferred venue and could see the likelihood of getting tickets for that specific venue. If, during the time spent waiting, the tickets for a customer’s chosen venue sold out, they were given a choice of other venues where tickets were still available.
“The doors are now open for more large-scale and international events, which will be the focus for the time to come”
GUTS uses the underlying GET Protocol, a “fraud- and scalping-proof ecosystem”, which allows event organisers to track their tickets, with all transactions being registered with blockchain technology. The result is a ‘smart ticket’, which cannot be duplicated or sold for a price other than that set by the issuer.
According to GUTS, this most recent achievement proves that the blockchain ticketer and GET Protocol are both ready for bigger things.
“The doors are now open for more large-scale and international events, which will be the focus for the time to come,” said the Dutch ticketing company in a statement.
In January, GUTS community manager Olivier Biggs discussed the possibility that dynamically pricing tickets — allowing prices to fluctuate based on market demand — could generate additional revenue for humanitarian projects, such as cancer research.
GUTS powers largest-ever blockchain ticket sale
All 50,000 tickets for Jochem Myjer’s upcoming 36-night run at Amsterdam’s Royal Theatre Carré will be sold via GUTS Tickets, in what the blockchain ticketing platform is calling the “largest ticket sale on the blockchain to date”.
Myjer (pictured), one of the Netherlands’ most popular comedians, brings his Adem in, adem uit (Breathe in, breathe out) tour to the 1,756-capacity Carré Theatre from January to May 2019. Tickets for all shows will be sold exclusively through GUTS Tickets, marking the official launch of its GET Protocol solution following last year’s trial at mini-festival Here Comes the Summer.
Described as a “fraud- and scalping-proof ecosystem”, the GET Protocol allows event organisers to track their tickets at all times, with all transactions registered transparently with blockchain technology. These ‘smart tickets’ are unable to be duplicated or sold for a price other than the one set by the issuer.
Amsterdam-based GUTS has previously with Myjer previously, earlier this year selling some 18,000 tickets for nine venues within two hours.
GUTS Tickets partners include event promoter Modestus and theatre production company Hekwek, while Martin Garrix’s manager, Watse de Jong, and ITB agent Chris Payne are advisors.
Other ticketing platforms building their infrastructure on blockchain – a distributed ledger which permanently stores all transactions, used by cryptocurrencies such as Bitcoin – include Aventus, Blockparty, Tari, BitTicket/Citizen Ticket, China’s Baidu and Russia’s Crypto.tickets, which last winter sold digital tickets for Kraftwerk at the Kremlin.
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