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LN launches Rolling Loud in Hong Kong

Live Nation Electronic Asia is launching Rolling Loud in Hong Kong, the first two-day hip-hop festival to take place in the city.

Founded in 2015 by Matt Zingler and Tariq Cherif, the Miami-based Rolling Loud has grown to become a three-day, 60,000-capacity event. The festival now also takes place in the Bay Area, Los Angeles and New York. This year, an inaugural Sydney edition sold all 20,000 tickets in 38 minutes.

Past performers include J Cole, Lil Wayne, Asap Rocky, Kendrick Lamar, Post Malone and Cardi B.

In 2019, Chinese hip-hop artists Bridge, K Eleven and Josh, from the Chongqing-based rap and hip-hop label Gosh, performed at Rolling Loud Miami. Chinese ‘hip-hop poet’ Jony J also appeared on the line-up.

“Hip-hop has extended itself across the world and taken over local youth culture everywhere, particularly in Asia”

“Hip-hop has extended itself across the world and taken over local youth culture everywhere, particularly in Asia,” says Live Nation Electronic Asia managing director Jim Wong.

“We are now ready to bring Rolling Loud to my beloved city, Hong Kong, and take the Asia hip-hop music scene to the next level.”

Live Nation Electronic Asia was formed in 2017 to respond to “the region’s rising demand for electronic dance music”. Live Nation recently launched a similar division, Electronic Nation, in the UK, headed up by Cream managing director Scott Barton.

Rolling Loud Hong Kong will take place at the Art Park in the West Kowloon cultural district from 19 to 20 October. The full line-up and ticket details will be announced soon.

 


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Jim Wong to head up new Live Nation Electronic Asia unit

Live Nation has formed a new electronic music division, Live Nation Electronic Asia, in response to what it calls “the region’s rising demand for electronic dance music”.

The new venture is headed up Jim Wong, an independent Hong Kong-based promoter who has promoted and booked more than 500 acts in Hong Kong and mainland China over the past three years.

He comments: “I am excited to join Live Nation, especially considering the enormous potential this new venture creates for electronic music fans and artists. My team and I are passionate about electronic music and we are committed to contributing to the growth of this community in Asia.”

The first event for Live Nation Electronic Asia will be Tïesto’s Clublife China tour, which visits eight cities in China from 13 to 21 October, with Creamfields events in Hong Kong and Taipei following in December.

“Our overarching goal is to connect artists and fans for unparallelled live music experiences,” says Alan Ridgeway, Live Nation’s president of international and emerging markets, “and it’s undeniable that fans in Asia, especially China, are eager for more electronic music.

“Combining Jim’s experience with Live Nation’s network and resources allows us to accelerate our presence in this genre, giving fans even more electronic music performances through both concerts and festivals.”

Live Nation is active in eight other markets in Asia, including Indonesia, Japan, Singapore, South Korea, Taiwan and Thailand.

 


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