Socially distanced Unity Arena announces opening line-up
UK promoter SSD Concerts has announced the opening line-up for its new Unity Arena near Newcastle.
The 2,500-capacity venue – the first of its kind – ensures social distancing with a “parking-to-platform” system that sees concertgoers arrive by car and then proceed to a dedicated viewing platform located at least 2m from other viewing areas.
Unity Arena will open on 14 August with a DJ set by broadcaster Craig Charles, with the first live concert performance coming courtesy of Two Door Cinema Club the following night.
They are followed Supergrass on Saturday 22 August, Tom Grennan on Thursday 27 August, the Libertines on Saturday 29 August and Maximo Park on Saturday 5 September.
“We’re excited to be working with artists who have the same desire to make something happen during difficult times”
The first slate of programming also includes three comedy performances, from Jason Manford on 30 August and Bill Bailey on both 1 and 2 September.
Steve Davis of SSD Concerts, which – backed by sponsor Virgin Money and production company Engine No 4, is the driving force behind the arena – comments: “We’re excited to be working with artists who have the same desire to make something happen during difficult times for the industry and the general public.
“The rock’n’roll, can-do attitude of the artists performing and the team behind Virgin Money Unity Arena will make these shows ones to remember for the rest of our lives.
“We were determined to make this special, and hopefully today’s line-up is a strong statement of intent. We’re not finished yet and we’ll be announcing yet more acts soon.”
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