MVT welcomes financial backing from Sony Music UK
Recorded music business giant Sony Music UK has become the first major industry player to commit to financially supporting Music Venue Trust (MVT) and its mission protect, preserve and improve Britain’s grassroots music venues.
The announcement, which comes after MVT’s recent Venues Day 2017 event in London, attended by more than 500 delegates, will be welcome news for the organisation following the controversial rejection of its request for funding by Arts Council England.
Jason Iley, chairman and CEO of Sony Music UK, says: “Sony is committed to supporting and developing artists from grassroots to festival headliners. We recognise the vital role that grassroots music venues play in that journey, providing an essential platform for artists to be able to take their first steps and develop their audiences.
“These venues are the heart of our music communities, and we support the work of Music Venue Trust to protect, secure and improve them.”
MVT says it hopes the commitment from Sony – and the involvement of eight of the UK’s top booking agencies in the Sandbox at Venues Day – will encourage further financial support from key players in the British music industry.
“Post-Venues Day, MVT will be focusing on strengthening music industry relationships and working with our network of venues, the Music Venues Alliance, to fundraise to take forward priorities identified at the event,” comments Venues Day producer Bev Whitrick.
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