ITY 2017: The ticketing industry bible returns
The digital edition of the International Ticketing Yearbook 2017, the third iteration of of the industry’s only in-depth guide to the global live entertainment ticketing business, is now live.
ITY 2017 – the print issue of which mailed with IQ 74 – offers a mix of features highlighting the latest in ticketing technology, including self-service, blockchain and overall innovation, and comprehensive profiles of more than 40 markets, making it an invaluable resource for anyone working in live entertainment globally.
“The feedback we’ve received from previous editions has been extremely encouraging,” explains editor Gordon Masson, “and that’s reflected in the growing number of countries under the microscope, with the likes of Chile, Hungary, Kazakhstan and New Zealand making their debuts in 2017.”
In addition to the new markets profiled, ITY 2017 features an extended section on China, which is seeing dramatic market shifts as the big ticketing players launch new services, sidelining many of the once-leading small and medium-sized platforms; while in Japan market leader Ticket Pia is mirroring the big Western promoters/ticketers by moving into venue ownership.
“Deep-pocketed hedge funds are eagerly targeting investment opportunities in ticketing, confident the live entertainment industry still has room for growth”
In Germany, meanwhile, CTS Eventim is still dominant, but is seeing increased competition from Live Nation GSA/Ticketmaster, while in Sweden virtually all tickets sold are now digital, mirroring the country’s near-cashless society.
“There’s barely a week goes by without a merger or acquisition,” continues Masson, “and now deep-pocketed hedge funds are eagerly targeting investment opportunities in ticketing, confident the live entertainment industry still has room for growth.”
The print edition of the International Ticketing Yearbook is free to subscribers of IQ Magazine, and will be distributed at a number of the world’s leading conferences and events, including Intix, Ticketing Professionals, Ticket Summit, Eurosonic Noorderslag, ILMC, Reeperbahn Festival, EuroLatam and Moscow Ticketing Forum, over the next 12 months.
Read the digital edition of ITY 2017 below:
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International Ticketing Yearbook ’16: Out now
The 2016 edition of the International Ticketing Yearbook, IQ’s essential, in-depth guide to the global live entertainment ticketing business, is live.
Featuring profiles of the ticketing sectors in more than 40 live entertainment markets worldwide, as well as features on the state of the global secondary business (p8), why some of the world’s leading internet and e-commerce companies are getting into ticketing (p14) and the digital innovators disrupting the industry with game-changing technology (p18), this year’s ITY augments our own findings with data kindly supplied by financial powerhouse PriceWaterhouseCoopers (PwC) to give an even more accurate picture of the international ticketing market.
“The feedback we had on the inaugural ITY was excellent, so for the 2016 edition we’ve tried to delve a bit deeper into the ticketing business to provide our readers around the world with some additional analysis,” says ITY editor Gordon Masson.
As with the 2015 Yearbook, the country profiles in ITY 2016 analyse each territory’s primary and secondary ticketing markets, including value, distribution, taxes and charges and the wider cultural context. In addition, using PwC’s data, we were able to reveal the top 20 live music markets worldwide and their approximate values in US dollars.
“The feedback we had on the inaugural ITY was excellent, so for the 2016 edition we’ve tried to delve a bit deeper into the ticketing business to provide our readers around the world with some additional analysis”
“The PwC data has been useful, as it has provided us with a chance to put together a chart of the top 20 live music markets in the world. However, there are certain countries where PwC were unable to provide accurate figures – for example, the United Arab Emirates and Romania are both given an estimated market value of just US$1 million, which is obviously wrong. But we’re hoping that our top 20 chart might inspire trade associations around the world to provide us with better data for our 2017 research so that we can provide a truly global overview of the value of the live music industry in our next edition. In the meantime, we hope that people find the information in the Yearbook meaningful in their day-to-day business and we’d encourage anyone who has any ideas on how to enhance the ITY report to get in touch with us.”
The print edition of the International Ticketing Yearbook is free to subscribers of IQ Magazine, and will be distributed at a number of the world’s leading conferences and events, including ILMC, Eurosonic Noorderslag, Reeperbahn Festival, the Ticketing Professionals Conference and MaMA Festival & Convention, over the next year.
To read the digital edition, click the cover image below:
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