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Social media star Jake Paul joins LiveXLive

Live-streaming platform LiveXLive has become the latest concert business to tap into a growing pool of young online talent, hiring social-media personality Jake Paul as content creator/contributing social editor.

Paul, who made his name on now-defunct video platform Vine, currently stars in Disney Channel programme Bizaardvark. He has almost nine million subscribers on YouTube, and recently released his first single, ‘It’s Everyday Bro’, which debuted at no2 on iTunes and garnered more than 27m views on YouTube within a week.

WME-signed Paul also recently played his first live show, at Los Angeles nightclub Exchange LA.

At LiveXLive, he partners with Andrew ‘King Bach’ Bachelor and Amanda Cerny to create “original short-form content and viral promotions on the LiveXLive platform for their massive millennial audiences”.

“Jake Paul has quickly demonstrated that he can create music-related content that resonates with young audiences by the millions,” comments Robert Ellin, founder and CEO of LiveXLive. “With his music career launching at the same time that we’re expanding our original content production and live music streaming deals, this couldn’t be a better match.”

LiveXLive, which launched in July 2015, initially positioned itself as the “ESPN of premium live music experience” with its aim of creating a 24-hour network of live music broadcasting digitally and on mobile. Last May it signed a strategic partnership with MTV to provide the broadcaster with LiveXLive’s stream of the closing night of Rock in Rio Lisbon, and shortly after moved into ticketing with the acquisition of Wantickets following that company’s top brass’s controversial defection to Eventbrite.

It has since moved more into original content, with plans to develop a slate of “music news programming, documentaries, specials, and long- and short-form content”.


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