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Eventbrite signs YouTube for in-video gig listings

YouTube has become Eventbrite’s first video distribution partner, in a deal that will see concert dates from Eventbrite partners listed next to YouTube videos of the artist in question.

Similar to the ticketing platform’s partnership with Facebook, the YouTube integration goes live in the US first, with other markets following at a later date. As of today (18 October), Eventbrite’s US partner venues and festivals (the majority of which it inherited from Ticketfly) will be eligible for listing next to videos on artists’ official channels, both on desktop and in the YouTube app.

This turns the area underneath the video into an ‘on tour’ section, which shows concerts geographically closest to the user, as can be seen in this handy gif. A ‘tickets’ button then directs to an Eventbrite purchase page.

Other Eventbrite integrations include InstagramSpotifyTwicketsBandsintown and Songkick.

“Together with YouTube, we’re excited to leverage the power of video discovery to help our clients drive ticket sales”

“Over a million artists use YouTube to share their talents with the world, and this new integration brings those artists together with some of North America’s top independent clubs, venues and festivals,” reads an Eventbrite statement, “whether it’s New England’s indie pop duo Tune-Yards playing the Knockdown Center in Queens, NY, or indie act of Montreal performing a string of shows at awesome independent venues across the US, including Neumos in Seattle.

“YouTube is an incredible place for potential fans to discover emerging artists and musicians that are unique, edgy and pushing creative boundaries. For example, YouTube’s Artist on the Rise programme features new music videos from emerging music artists weekly – an initiative we feel equally passionate about, as these are often the acts that perform on the stages of the independent live venues and promoters we partner with.

“We’re proud to form partnerships that play a part in bringing artists, fans and promoters together online, and to support connections built offline through live shows. YouTube joins a suite of over 50 distribution partners that helped the promoters, event managers producers, and creators that chose Eventbrite as their ticketing and event technology partner to reach wider audiences. And now, together with YouTube, we’re excited to leverage the power of video discovery to help our clients drive ticket sales, support artists that play their venues and give fans the kinds of live music experiences they’ll never forget.”

 


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Hi, Ticketmaster: TM integrates with Samsung’s Bixby

Ticketmaster has partnered with Samsung for concert discovery and ticket sales via the latter’s voice-activated virtual assistant, Bixby.

The integration – the latest in a long line of Ticketmaster partnerships with third-party apps, including Facebook, Spotify, YouTube and Bandsintown – will, using Ticketmaster’s API, allow Samsung Galaxy Note 9 users for events by artist, sports team, location or event dates: for example,“Hi, Bixby, find concert tickets in Los Angeles”, or “Hi, Bixby, what sporting events are happening in New York this weekend?”.

From the results returned, fans can choose a show or sports match and purchase tickets. The service is now live in North America, initially only on the new Note 9.

“By opening our platform over the past several years, Ticketmaster has greatly expanded our inventory’s reach”

“Ticketmaster is constantly looking for new ways to make it easy for fans to discover events and buy tickets, and voice is an exciting technology,” says Jared Smith, president of Ticketmaster. “By opening our platform over the past several years, Ticketmaster has greatly expanded our inventory’s reach, and we’ve built a best-in-class list of third-party partners.

“Bixby offers yet another avenue for fans to tap into the largest selection of live events available. We’re excited about this partnership with Samsung because fans will see a personalised experience based on the artists, teams and events that they love the most.”

 


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TickX integrates with NME.com

Ticket search engine TickX has been named exclusive ticketing provider for newly digital-only music magazine NME, integrating its ticket widget into the NME.com site to allow readers to buy tickets for shows and festivals.

The new partnership follows last week’s news that the UK-based site has raised £3m in investment to fund expansion across continental Europe.

Steve Pearce, CEO of TickX, says: “We’re extremely proud to be partnering with one of the most iconic brands in entertainment to bring NME’s millions of loyal readers the chance to discover and buy the best available tickets for their favourite artists. This year has started off with a bang at TickX HQ and we’re looking forward to announcing more exciting new developments in the near future.”

“We’re extremely proud to be partnering with one of the most iconic brands in entertainment”

In becoming NME’s ticketing partner, TickX joins the likes of StubHub and Vivid Seats – which have deals with ESPN and Vox Media, respectively – in integrating their inventory into popular websites. The partnership, says TickX, will give NME readers “all the available options for tickets in one place without having to leave NME.com”.

“The partnership between NME and TickX is a natural fit as we aim to provide our visitors with the best value and choice when buying tickets,” adds the mag’s digital director, Keith Walker. “NME fans are passionate about live entertainment, and with TickX powering our ticketing our audience will now find the best-priced tickets available for the artists they love.”

 


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Eventbrite partners with Festicket, Verve and more

Self-service ticketing giant Eventbrite has announced a series of new partnerships, rolling out integrations with events guide The List, festival package provider Festicket, word-of-mouth ticket sales platform Verve (formerly StreetTeam) and brand ambassador software Ticketrunner.

The new services join Eventbrite’s existing network of partners, which includes Facebook, Spotify, Twickets, Bandsintown, Google, Songkick and Ents24, made possible by what the company calls its “open-platform approach” towards integration and distribution.

“Eventbrite is committed to providing an open platform that seamlessly connects with leading third-party services that help our organisers sell more tickets,” says Katie McPhee, head of music, arts and entertainment marketing for Eventbrite’s UK operation.

“Eventbrite is committed to providing an open platform that seamlessly connects with leading third-party services”

“Distribution and integration partners like The List, Festicket, Verve and Ticketrunner augment our world-class platform with innovative technology solutions, helping us solve the unique challenges of the 600,000+ event creators that use Eventbrite around the world each year.”

Festicket founder and CEO Zack Sabban (pictured) adds: “One of Festicket’s core missions has always been to take the hassle out of organising a music festival trip, including the purchasing of tickets, and booking of accommodation and travel. This new integration with Eventbrite gives festival promoters an easy way to build travel and accommodation packages that they can offer to their fans alongside an Eventbrite festival ticket, for a hassle-free trip.”

 


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Ticketmaster listings integrated into YouTube videos

YouTube has become the latest music streaming platform to partner with Ticketmaster, today announcing the integration of tour dates and ticket listings into “hundreds” of its hosted music videos.

The feature – initially only available in the US, but with plans to roll it out internationally – sees upcoming concert dates for some of the world’s biggest artists listed under their videos. Viewers can then select a show and, “with a simple click”, open a new window to buy tickets from Ticketmaster.

YouTube, owned by Google, is the world’s largest video-hosting platform and the web’s second most popular site (after Google). It is also by far the most popular site for on-demand music streaming, although it is remains controversial for the royalties it pays to artists, with the so-called ‘value gap’ – or the mismatch between the value YouTube extracts from music and the revenue given back to creators – regularly coming in for criticism from the recorded music industry.

The tie-up follows Ticketmaster’s year-old partnership with YouTube’s nearest rival, Spotify, as well as social media sites Facebook and Snapchat.

“We’ve been experimenting with ways we can offer a ticketing experience to fans”

“At YouTube, we understand the importance of helping artists find ways to build deeper connections with their fans – the ones who not only watch and listen to videos, but are also willing to pay to see live performances,” reads an announcement from YouTube. “And, with live concerts becoming a bigger driver of revenue for artists, we want to help artists reach those fans, keep them updated about upcoming shows, and sell more tickets.

“We’ve been experimenting with ways we can offer a ticketing experience to fans and we’re excited to announce our first ticketing partnership with Ticketmaster. Starting today, we will begin featuring hundreds of artist’s upcoming US tour dates on their YouTube videos. Fans enjoying an artist’s official music video on YouTube can now learn about upcoming concert listings and with a simple click, go to Ticketmaster to purchase tickets.

“YouTube’s massive fan base paired with Ticketmaster’s global roster of concerts and security of verified tickets means we can easily connect a fan’s discovery of music on YouTube to their ability to purchase concert tickets.

“We’re just getting started. We’ll be rolling out this feature to all artists who have Ticketmaster shows in North America with plans to expand globally. And, as part of our ongoing commitment to support artists, we’ll continue to find additional ways to make meaningful fan and artist connections.”

A gif showing the new system in practice, on Halsey’s ‘Bad at Love’ video, is show below:

Halsey tickets, YouTube, Ticketmaster

 


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Shazam unveils new app with Songkick integration

Shazam today went live with the new version of its app, which sees Songkick’s database of more than five million concert listings integrated into the popular music-identification platform.

Teased late last year, the integration forms part of the recently launched Discover feature, curated by a user’s music taste and updated daily to include content ‘cards’ of new songs, videos, playlists and – as of today – Songkick concert data.

“When an artist announces a tour, fans who live near the venue will see a relevant concert card as part of their ‘Discover’ experience,” explains Shazam’s chief product officer, Fabio Santini. “We think it further streamlines music discovery on Shazam, and we can’t wait for fans to see it in action.”

“When an artist announces a tour, fans who live near the venue will see a relevant concert card as part of their Discover experience”

Songkick CEO Matt Jones adds: “We’re constantly innovating to make the live music experience better, and this is a great example of how we’re utilising Songkick’s extensive data to enhance the fan experience. Songkick and Shazam are both dedicated to making music fans’ lives easier, and we’re excited to see the impact of this enhanced discovery experience.”

Songkick cards appear in v7.6 of the Android app and v10.6 on iOS.7

Songkick, a concert discovery and direct-to-fan ticketing platform, hired Shazam’s former senior director of global music partnerships, Nick Fishbaugh, last July.

 


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More media outlets seeking ticketing integration

Sports broadcast giant ESPN has joined forces with Vivid Seats, becoming the latest media outlet to sign a potentially lucrative deal with a secondary ticket agency.

Under the agreement, Vivid ticket listings will be integrated into ESPN’s digital platforms, “allowing users to conveniently access and purchase tickets to their favourite sporting events” and ensuring sports fans in the US “have an industry leading ticket-buying experience”, says a statement from Chicago-based Vivid Seats.

ESPN’s digital offerings – which include ESPN.com and a host of apps and regional websites – attracted an average of more than 110m million unique monthly users in 2016, accounting for 29% of total sports news readership.

Vivid’s deal with ESPN is its third such tie-up in six months, following a two-year agreement with FoxSports.com to become its exclusive online ticket provider, signed in September, and its being named exclusive secondary ticket partner for music news website Consequence of Sound in December.

“This deal represents a true collaboration”

Rival site StubHub, meanwhile, is official ticketing partner of sports news site SB Nation and food guide Eater – StubHub ticket widgets are embedded in team and fixture pages on SB Nation, and recommend events near featured restaurants on Eater – as part of a deal with publisher Vox Media.

Comment on its partnership with Vivid, ESPN’s executive vice-president of global advertising revenue and sales operations, Eric Johnson (pictured), says: “Vivid Seats’ dedication and prioritisation to serve sports fans fits well with ESPN’s long-standing mission.

“This deal represents a true collaboration in which both sides have agreed to regularly share key metrics in an effort to collectively learn, make adjustments if necessary and ultimately maximise performance.”

 


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