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Ingresso acquired by Accesso

Leading entertainment ticket distributor Ingresso, formed in 2011 by See Tickets founder Nick Blackburn and ex-Seatem Group CEO Paul Burns, has been acquired by Accesso, a developer of queueing and ticketing solutions for live events, theme parks, zoos and other attractions.

According to the directors of Berkshire-based Accesso (formerly Lo-Q), the acquisition will provide Ingresso with a “significantly larger global distribution channel through which existing Accesso customers can seek to see their event and attraction tickets”.

Ingresso merged with BCD Entertainment in November 2013, with BCD’s Bart van Schriek becoming CEO.

The company counts among its clients Cirque du Soleil, Time Out Group’s YPlan and Amazon Tickets – although, as IQ revealed last week, Amazon is believed to be moving over its ticket inventory from Ingresso to Outbox, the technology used by AEG’s AXS.

Tom Burnet, executive chairman of Accesso, comments: “Our guiding purpose at Accesso is to help our clients drive revenue and improve their guest experience. It has been that way from our very first day as a company, and today’s acquisition of Ingresso deepens that commitment further still.

“We will open up our customers’ venues to a significantly larger pool of potential visitors while also creating new opportunities for growth”

“The ticket and the experience surrounding its purchase are absolutely central to our customers’ operations and our potential for growth. For many of our customers, access to third-party distribution channels for ticket sales is an important revenue stream.

“In acquiring Ingresso, we will help connect venues with their visitors via third-party distribution outlets in a technologically and financially efficient service-minded manner. We will open up our customers’ venues to a significantly larger pool of potential visitors while also creating new opportunities for growth through combining our platforms, leveraging our scale and deepening our relationships in the industry.”

“Along with the entire Ingresso team, I am thrilled to be joining Accesso,” adds van Schriek (pictured). “The cultures and values of our two companies are very similar: both innovative, both passionate about the customers we serve and both absolutely convinced of the potential our technologies have to create a new wave of value at all levels of the entertainment industry.

“I look forward to working with our new colleagues as we roll up our sleeves and take on the significant opportunity ahead of us.”

 


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Amazon strengthens AEG ties with O2, BST deals

Amazon Tickets has deepened its relationship with AEG, today announcing a string of new initiatives at AEG UK-operated venues and festivals.

Amazon Tickets branding is to appear at The O2, The SSE Arena, Wembley, and British Summer Time Hyde Park as part of an expansion of Amazon’s Prime subscription service, which will see members given access to exclusive presales, lounges and premium seating.

British Prime subscribers – who, for £79 annually, get faster delivery and membership of the Prime Music and Video streaming services – will be eligible to purchase tickets that include access to ‘Amazon lounges’ at The O2 and Wembley Arena, ‘Amazon Deck’ premium seats at The O2 and the ‘Amazon Prime terrace’ at BST Hyde Park.

A full list of events with premium seating is available at tickets.amazon.co.uk/prime.

A source tells IQ Amazon is also in the process of moving its ticket inventory from Ingresso to Outbox – the technology behind AEG’s AXS ticket agency – although a spokeswoman declined to “discuss our arrangements with our partners”.

“Enhanced live entertainment experiences are a fantastic addition to Amazon Prime in the UK”

In addition to its presence at AEG venues, Amazon Tickets is, as of Thursday, introducing 24-hour presales for Prime customers to shows across the UK, including tours by Sparks, ABC, The Darkness and Art Garfunkel.

“Enhanced live entertainment experiences are a fantastic addition to Amazon Prime in the UK, which already offers members great value with fast delivery, streaming of movies, TV and music and lots more,” says Amazon Tickets GM Geraldine Wilson.

“We’re always looking to add to Amazon Prime, and today we’re delighted to give our members exclusive access to tickets to our new Amazon lounges, premium seating and presales for live music and entertainment experiences across the UK. [From] Justin Bieber to The Killers, Emeli Sandé and Little Mix, Prime members will now be able to get access to the best seats in the house and our presales, and this is just the start – we’ll be adding new shows every week.”

Although currently only available in the UK, Amazon Tickets is known to be recruiting staff ahead of a rumoured launch stateside. Wilson spoke at ILMC 29 on the platform’s fan-friendly ethos, outlining its commitment to “fair”, all-inclusive prices and – significantly – ruling out any move into the secondary market.

 


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