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ASM Global expands Middle East venue portfolio

ASM Global is expanding its Middle East portfolio with the addition of two new venues in Jeddah, Saudia Arabia.

The global entertainment giant has been appointed as the managing operator of the 20,000-seat Jeddah Arena and the International Convention Centre Jeddah (ICC Jeddah), both set to open in December 2025.

The two new venues will be located adjacent to Jeddah’s King Abdulaziz International Airport, as part of the Jeddah Airport City project.

ASM’s Middle East portfolio already includes the Coca-Cola Arena in Dubai (cap. 17,000), the Oman Convention & Exhibition Centre and The Bahrain International Exhibition & Convention Centre.

“ASM Global is looking forward to being an integral part of the team to deliver this visionary project in Jeddah,” says ASM Global Asia Pacific chairman and chief executive, Harvey Lister.

“It was only fitting to appoint the global giants in the venue and entertainment industry to collaborate on this landmark project”

“We pride ourselves on joining forces with partners with whom we know we can make a difference to creating and delivering amazing experiences.”

SARH Real Estate and Development founder and chairman of SARH Real Estate Investments, Sultan Al-Harbi, added: “Upon analysing the significant importance of both the iconic arena and convention centre, it was only fitting to appoint the global giants in the venue and entertainment industry, ASM Global, to collaborate on this landmark project for Jeddah and Saudi Arabia.”

SARH Real Estate and Development recently announced the Airport City project, which will include three to five-star hotels, a shopping mall, ‘world-class’ parklands, a dedicated business centre and residential sector, as well as many other recreational amenities. The development is set to commence by the end of 2021.

Today’s news comes weeks after ASM was announced as the managing operator of The Bahrain International Exhibition & Convention Centre – the largest venue of its kind in the Middle East.


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