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Global’s Ian Hanson named MelodyVR director

British music VR start-up MelodyVR has appointed Ian Hanson, chief operating officer of Global, as a non-executive director.

Hanson joined commercial radio giant Global – now also the UK’s second-biggest festival promoter – from Evenbase Recruitment, and was previously group operations director of Daily Mail and General Trust and COO of EMI. He replaces Peter Read on the board of MelodyVR parent EVR Holdings.

London-based MelodyVR has partnerships with both Universal Music Group and Warner Music group to develop “virtual-reality music experiences” featuring artists from the major labels’ respective rosters.

“MelodyVR occupies a unique position in a rapidly expanding VR marketplace”

Hanson comments: “I’m very excited to be joining the EVR board and to be a part of a very exciting journey.

“MelodyVR occupies a unique position in a rapidly expanding VR marketplace, and that, together with an impressive management team led by Anthony Matchett, [means] the company is very well placed to grow significantly and to further establish a market-leading position.”

The rise of virtual reality was one of the key talking points of the music business in 2016, with several festivals, promoters and streaming services partnering with VR companies amid wider consumer adoption of the technology.


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