Sergeant’s PSE secures first client

Paul Sergeant Events (PSE), the new event-management venture launched by ex-Etihad Stadium boss Paul Sergeant earlier this month, has signed up its first client in the form of the Gaelic Athletic Association (GAA).

The Dublin-based sports association will send two hurling teams to Australia to compete in a fixture in November 2018, with Melbourne-based PSE managing and promoting the event. Full details of the matches, which Sergeant tells IQ will also include a music and entertainment component, will be announced next month.

“We are privileged and honoured to have entered into this partnership”

“This is a first for hurling and a wonderful chance to promote and expand the game on an international stage,” says GAA commercial director Peter McKenna. “We are delighted to have a partner in PSE that has the experience and local knowledge required to successfully deliver such an important undertaking in Australia”.

Sergeant adds: “The GAA is one of the oldest and most recognisable governing bodies in world sport. We are privileged and honoured to have entered into this partnership, PSE’s first since the business was launched earlier this month.”

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