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Showpass expands hotel ‘balcony concert’ series

Calgary-based event technology company Showpass is expanding its balcony concert series with two special shows at The Ritz Carlton in Florida, organised with promoter Rush Concerts.

Showpass launched the Hotels Live concert series in Canada, last June, and sold out more than 30 shows in hotel pools and courtyards across the country.

The ‘staycation’ concert model is designed to be Covid-compliant, with guests watching the show from the balcony of their hotel rooms, which have their own bathrooms, room service and contactless check-in and check-out.

The company’s new mini-series, ‘The MercyMe Show’tel – Music with a view’, will take place on 5 and 6 March at The Ritz Carlton on Amelia Island in Florida with live music by American contemporary Christian band MercyMe.

“Tens of thousands of fans have enjoyed live entertainment without one single recorded case of Covid-19”

Balcony tickets start from US$1,100, which includes a hotel room that can accommodate up to four guests for an overnight stay and an additional two guests on the balcony during the show.

Table tickets start from $1,000, which includes a hotel room that doesn’t have a view of the stage. These attendees will be required to wear a mask whilst seated.

“To date, we have partnered with four global hotel chains representing over 1,000 potential locations, sold 4,000+ hotel rooms, and seen tens of thousands of fans enjoy live entertainment, all without one single recorded case of Covid-19,” says Showpass business development executive, Joel Jelinski.

Tickets for “MercyMe Show’tel – Music With A View,” are on sale now exclusively through on Showpass’ website.

 


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Canadian hotels host first govt-approved concerts

Hotels are serving as the stage for live music’s return in Canada, as venue and event management software company Showpass and booking agency Livestar Entertainment team up to host shows in hotel pools and courtyards across the country.

The Hotels Live concert series – billed as the first government-sanctioned live music events to take place in the country since the Covid-19 shutdown – launched on Monday (29 June) in the city of Calgary, with a series of shows set to take place at the pool deck stage at the Ramada Plaza Downtown hotel this month.

Tickets for the concerts, which feature acts the Hip Experience, Garth Brooks tribute Fresh Horses and Pink Floyd tribute Pink 4reud, start from CA$75 (€49), with the hotel room included.

All rooms have balconies overlooking the stage, acting as guests’ private box suites. Food and drink packages may also be included for an additional price.

“We know this hotel balcony series will be our first of many to come”

The hospitality and entertainment industries have similarly joined forces in Sweden, where promoter Jubel is hosting concerts as part of weekend getaways, and the Netherlands, where EDM promoter ID&T is trying its hand at organising camping holidays.

“Hotels Live is proud to collaborate with Showpass to bring live music back to the world. By providing a truly exclusive entertainment experience, we know this hotel balcony series will be our first of many to come,” says Rob Cyrynowski of Livestar Entertainment Canada/Hotels Live.

“The goal of this project is to get as many folks in the music industry – from musicians and crew members, to agents and promoters – back to doing what they love and most importantly, getting paid to do it,” adds Showpass CEO Lucas McCarthy.

Showpass and Livestar plan to announce more Hotels Live concert dates across North America in due course, partnering with hotels, festival and venue operators, promoters and agencies to bring more shows to fruition.

More information on working with one of the Showpass hotel partners to host an event, can be found here.

 


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