Loud and Proud: IQ pride playlist now live

IQ Magazine’s second annual Pride edition sees the return of the Loud & Proud playlist and feature, for which our agency partners profile some of the most exciting queer acts on their rosters.

13 Artists, ATC Live, CAA, FMLY, Hometown Talent, Progressive Artists, Wasserman Music, and X-ray Touring are among the contributing agencies.

Read about the agencies’ standout queer acts and listen to their key tracks below. Scroll down for the full Loud and Proud playlist.

Eliza Legzdina 
Agent: Darren James-Thomas | FMLY Agency
Eliza Legzdina was picked by NME as one of the highlights at Eurosonic Festival 2022. A queer, London-based, Latvian, R&B “star in the making” (Crack Mag), she performed with Rudimental at Brixton Academy in June and features on one of their forthcoming singles.

Legzdina featured on lau.ra’s track, Blow, which was selected by BBC Radio 1’s Jack Saunders as tune of the week; while her collaboration with the same artist on Wicked also saw her placed on the 6 Music B-List. She has also worked with Idris Elba on the track Fudge.

Other recent shows include supporting Princess Nokia at EartH in London, while festival appearances have seen her take to the stages at Europavox, The Great Escape, and Pride Porto. Later this summer, she is confirmed to perform at Brighton Pride, Manchester Pride, and Latitude Festival.

Jemima Coulter
Agent: Jake Nevens | 13 Artists
Raised on classical music in Hampshire without context for what was popular, 24-year-old Jemima Coulter has developed a sound meticulously their own. Previously having cut their teeth as one-half of the Hailaker project, which has seen co-signs from the likes of Phoebe Bridgers, Novo Amor, and many others, Jemima’s debut album Grace After A Party releases in July via Hand In Hive, boasting an enviable cast of guest appearances from the world of indie music.

Paige Kennedy
Agent: Rob Gibbs | Progressive Artists
Paige Kennedy is an artist and producer from Kent, UK, with an energetic alt-pop sound, drawing on a mix of funk, electronic, and indie. Their recent EP, 4 Degrees, has gained recognition from 6 Music, BBC Introducing, BBC Radio Kent, and Spotify’s Fresh Finds and young & free editorial playlists.

They’ve been gigging regularly in London and Manchester, supporting Peaness and BC Camplight, and have some exciting slots lined up for 2022. Paige also made the top five out of over 3,000 applicants for the Green Man Rising competition 2021, performing at the live-streamed finals. Paige is currently working on new material that will be released later this year.

Jodie Harsh
Agent: Chris Ibbs | CAA
UK cultural icon Jodie Harsh returned with her new single Shock, released 1 July on Warner Records. An irresistible club jam, the track combines rousing vocals and anthemic hooks with a deep, infectious bassline. It follows on from Good Time, an acclaimed release that was crowned BBC Radio 1 Hottest Record in the World by Charlie Hedges.

Kicking off the year with remixes for Kylie Minogue, Years & Years, Sonny Fodera, and most recently Charli XCX & Rina Sawayama, 2022 has been huge for nightlife icon Jodie Harsh. Fresh from supporting Jessie Ware on tour, she is currently in the middle of a hectic festival run with appearances at Creamfields North & South, Elrow, Mighty Hoopla, and Radio 1 Big Weekend, as well as starting residencies alongside Becky Hill at Ibiza Rocks and Danny Howard at Amnesia in Ibiza.

A legendary face of the London club scene, she is currently curating new queer club night Feel It at Omeara alongside Little Gay Brother. Adding another string to her huge bow, Jodie also hosts her own podcast, Life of The Party, with guests on the latest series so far including Joel Corry, Tom Grennan, Fat Tony, The Blessed Madonna, and Jessie Ware.

Lambrini Girls
Agents: Roxane Dumoulin & Suzy Noel | ATC Live
Brighton three-piece Lambrini Girls are: Phoebe (vocals/guitar), Lilly (bass), and Catt (drums). Influenced by Le Tigre and Bikini Kill but served with a tongue-in-cheek style all their own, Lambrini Girls are here to take over the scene, one bottle at a time.

Kerrang! describes them as, “A cornerstone of Brighton’’ queer music scene,” while Gigwise opts for “Raucously untamed, feral punk; a frenetic and fiery blast of thrashy mayhem that takes no shit.”

As for the band themselves, they prefer: “The best band in the world. Imagine your nan is in the boot of your car with a croissant in her mouth and hears Bikini Kill for the first time. That could be you. It will never be us, as we are not Bikini Kill, and we are not your nan. We are Lambrini Girls. Bon appétit.”

Uninvited 
Agent: Shaun Faulkner | X-ray Touring
Uninvited formed after vocalist and bassist Taylor-Ray Dillon (she/her) and vocalist and guitarist Gillian Dhlakama (they/them), previously based in Dundee, met as solo acoustic artists. With a little help from Instagram, the pair later became connected with guitarist Bex Young (they/them) and drummer Fiorenza Cocozza (she/her). They officially became Uninvited in August 2020 and joined 7 West Music Management (The Dunts, Spyres, As December Falls, The Roly Mo).

Their latest offering, Behind The Black Door, is yet another defiant single that Uninvited are becoming known for. Their debut single, Tomboy, was an important landmark for the band, who became aware that they themselves could be the change they wanted to see, writing music that pushes the LGBTQ+ conversation into the male-dominated indie atmosphere – a multidimensional reclamation of their early queer experiences in a shimmering indie-pop package.

Although their live career has been affected by Covid and subsequent restrictions, Uninvited made their debut live performance in the summer of 2021, supporting Dead Pony at a sold-out King Tut’s Wah Wah Hut in Glasgow. Their streak of supporting the hottest bands from the Glasgow scene continued as they opened for Baby Strange at SWG3 and Spyres at Stereo.
The band had the honour of playing the Tiny Changes fund-raiser, appearing alongside The Twilight Sad and Carla J. Easton. And, in early 2022, they supported BBC Introducing Scottish Act of the Year winner Bemz and London-based Dream Wife.

Cat Burns
Agent: Alex Hardee | Wasserman Music
Cat Burns is a 21-year-old singer and songwriter from Streatham in London. The former BRIT School student went from busking on the Southbank to mastering TikTok in lockdown, singing a mix of her favourite covers and original music. As a result, she rapidly amassed around half a million followers in just three months and now sits on over 1 million followers on the platform.

Cat is not only an astounding vocal talent but also an incredibly talented songwriter offering acute observations on life and love with a fresh perspective. She draws upon gospel influences, pop inspirations, and a love of guitar-led and indie music, too. She proudly cites Ed Sheeran, India.Arie, and Tori Kelly as a few of her biggest inspirations.

Her highly anticipated EP, Emotionally Unavailable, was released in May, and performance-wise she has supported Mae Muller and Years & Years on tour, while in August she will appear at Boardmasters Festival.

Luna Luna
Agent: Joren Heuvels | Hometown Talent
As one-quarter of Luna Luna, Kaylin Martinez is a 26-year- old artist/musician who lives in Austin, Texas. Since discovering her love for the drums at the age of 11, Kaylin has seen her drum career change many times. She was in a marching band throughout high school, played in worship bands, and even went on to earn a Minor in Music.

After years of playing unfulfilling gigs, Kaylin finally found her perfect fit with Luna Luna. She has played all over the United States and eventually will play around the world. While playing with Luna Luna, Kaylin has been able to establish herself as a professional musician, allowing her to express herself through her first love: music.

Listen to the full Loud and Proud playlist below:

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Loud and Proud: IQ pride playlist out now

The Pride takeover edition of the IQ New Music playlist, featuring a selection of tracks curated by major international booking agencies, is now live.

Launched last year, the playlist complements IQ Magazine’s popular New Signings page, which keeps the live industry updated about which new, emerging and re-emerging artists are being signed by agents. Click here to read the inaugural Pride edition of IQ now.

The Loud and Proud (July) playlist features contributions from CAA, ICM, ITB, Paradigm Talent Agency, UTA, ATC, WME, Mother Artists, Primary Talent International, FMLY and Hometown Talent, each of which have picked several tracks apiece, showcasing some of their best queer touring artists.

Listen to the latest selection using the Spotify playlist below, or click here to catch up on the June playlist first.

Separated by agency, the full track list for the Loud and Proud (July) playlist is:

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Lullabye Factory’s Joren Heuvels joins Hometown Talent

Amsterdam-based booking agent Joren Heuvels has joined Hometown Talent Agency.

Acts represented by Heuvels, formerly of the Lullabye Factory agency, include the Beths, Deeper, Donny Benét, Hibou, Jerry Paper, Las Robertas, the Blank Tapes and Sugar Candy Mountain.

“I’m super happy to join forces with Joren and welcome him and his incredible roster at Hometown Talent,” says Hometown Talent co-founder Guillaume Brevers, who set up the agency in April after leaving ATC Live. “Joren is a super talented and highly skilled agent.

“Joren and I share a common vision of today’s music industry and how we would like to see it evolve”

“We share a common vision of today’s music industry and how we would like to see it evolve. Hometown now counts offices in Belgium and the Netherlands, right in the heart of Europe, a stone’s throw from many key markets, offering our artists the best opportunities and most efficient service.”

Adds Joren Heuvels: “I am very excited to join forces with Guillaume at Hometown Talent Agency. I’ve been following Guillaume for a couple of years when he was still working as an agent for BFOS and ATC Live.

“We share the same values, have a similar taste in music and both work independently on an international level, so I am looking forward to providing the best possible service and working together on the careers of our artists by combining our experiences and knowledge.”

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New signings continue during corona lockdown

Nearly three months into the shutdown of virtually all concert touring globally, booking agents and artist managers continue to discover and sign new talent, with many using the opportunity to bolster their rosters in anticipation of live music’s return, they tell IQ.

“Discovering new talent is a big part of the agent’s job, and since many of us are stuck at home with no shows happening currently, that gives us extra time to listen to new music and get interested in new artists, even more so than before,” says Belgian agent Guillaume Brevers, who left London’s ATC Live to set up his own agency, Hometown Talent, earlier this year.

“I believe it wasn’t the case in the first few weeks following [the outbreak of] the virus, as most of the agents were really busy postponing their tours, discussing festival cancellations, etc. But more recently, I personally have found I have more free time to focus on new music.”

Similarly, Dominik Meyer of Austria’s Cobra Agency tells IQ that while the early days of pandemic were largely spent dealing with cancellations and postponements, there is now definitely “more time to listen to music and explore new stuff”.

One London-based agent (who asked not be named) says he, too, has been signing new acts during the shutdown, as there are “things that I am definitely excited about and that I feel I need to sign now.” He adds that discovering new talent gives him a feeling of normality in strange times – as well as “a sense that there is a business to come back to.”

“Signing new talent is a good way for agents to remain proactive while no tours are taking place”

Also keeping calm and carrying on is Australian artist manager Andrew Stone, who leads Chugg Music, the management, publishing and label division of Michael Chugg’s Chugg Entertainment. Chugg Music’s most recent signing is Mason Watts, who agreed a label deal with the influencer-focused City Pop Records late last month.

With City Pop, says Stone, “we’re looking to sign artists now more than ever. There’s a focus on artists who have developed in the influencer/social media space” – City Pop’s first signing was TikTok star Mia Rodriguez – “so we feel at least somewhat prepared for a more online model of artist development. I think it’s a good time to build catalogue and grow communities on streaming, socials and radio, so that when the artists are heading out on the road in the future they have more than two songs that people know.”

Signing new talent is “a good way [for agents] to remain proactive” while no tours are taking place, comments Brevers, “so when things hopefully get back to normal, agents will be effective immediately and ready to provide their clients with the service they deserve”.

“In an industry where everything happens especially fast, I’m taking advantage of this new free time to think about new ways to reinvent myself as an agent,” he adds, “as well as how this industry could evolve to meet the challenges we’re facing in today’s society.”

Stone says lockdown is “forcing us to get really good at online marketing and collaborations. We are collaborating more than ever with artists across Zoom, and having features from other countries and languages, so that our international audience development isn’t completely halted by our inability to tour.”

“As long as there are engaged audiences, there will be a creative and nimble industry that can make the most of connecting with them”

With the return to full-scale concert touring believed to still be some way off, it depends on the individual agent or manager – and their personal circumstances – whether they’re using their relative downtime to scout for new talent, or just trying to survive, says the London agent.

“I think it comes down to the people,” they say. “Some are nervous about the future and just holding on, and some are understanding that it will pass and that they have to check new things out.”

They’re in the latter camp, they say – and so is Stone. He concludes: “I hope we’re not in denial about the long-term outcomes, but I think that so long as there are engaged audiences, there will be a creative and nimble industry that can make the most of connecting with them – whatever the circumstances.”

IQ launched its monthly New Signings playlist, which features tracks curated by a selection of major booking agencies, last week. Listen here:

IQ launches monthly agency playlist

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Guillaume Brevers launches Hometown Talent

Booking agent Guillaume Brevers, formerly of ATC Live, has launched Hometown Talent Agency, returning to life as an independent after a year and a half at London-based ATC.

Brevers joined ATC Live in 2018, having spent the previous seven years operating his own booking agency, BFOS Booking, in Belgium.

“In early January, I made the choice to leave ATC Live and return to my first love, leading my very own agency,” he explains. “I’m grateful for the time I had at ATC, but this independent spirit I have since day one has always been strong, and I decided to go back to what has worked successfully over the years and position myself as an alternative on the agency map.”

“My goal is to represent an agency that is very unique and ideally placed for the multiple challenges our society is facing, while constantly adapting to today’s music industry changes,” Brevers adds. “I want to offer the artists I represent a safe and healthy home where they’ll be able to express all their creativity while fulfilling all their expectations. Say hello to Hometown Talent Agency…”

Hometown Talent’s roster includes Princess Nokia, Boy Pablo, Phum Viphurit, Pi’erre Bourne, C. Tangana and Sunset Rollercoaster, among others.

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