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UK festivals partner with HMV Digital

HMV Digital, the British retail chain’s music download store, has entered into a commercial agreement with eight independent music festivals ahead of the summer festival season.

As part of the tie-up, HMV Digital will promote Nile Rodgers’s FOLD festival, Kendal Calling, LeeFest: The Neverland, Electric Fields, Blue Dot, Caught by the River Thames, Sundown and The 1-2-3-4 in Shoreditch via its website, newsletter, in-store banners, social media platforms and competitions.

It will also provide attendees to each with unique voucher codes to download a selection of tracks from artists playing at the festivals.

“With so many of our top selling artists on the line-ups, these smaller but more discerning festivals are the perfect fit with HMV Digital, helping us to reach loyal music fans across the country and supporting what will no doubt be an epic festival season here in the UK,” says managing director James Coughlan. “We’re excited to be working with our label partners and their artists to bring the partnerships to life and give the festivalgoers some special treats in the coming weeks.”

The current iteration of Digital launched in late 2013, following HMV’s rescue from bankruptcy by Hilco UK.