Vendini tops $2bn in sales
Event ticketing and marketing platform Vendini has hit US$2 billion in gross sales.
The San Francisco-based company, which began as a ticket agency for college and small theatre venues, reached its first billion in March 2015, 14 years after its founding.
Chief revenue officer Keith Goldberg attributes the success to a number of recent acquisitions, including rival ticketer Charged.fm, and the company’s bringing aboard of “some of the best design and programming heavyweights; people with a passion for and knowledge of the live event industry”. In the past year, he adds, Vendini has signed up “hundreds of new venues”, including 41 in the college theatre sector alone, including the Cumberland County Playhouse in Crossville, Tennessee – one of the largest theatres in rural America.
“With recent acquisitions, we’ve assembled all the software and platform pieces the underserved mid-sized venue needs for ticketing, fundraising, subscription sales, logistics, marketing and patron management”
New festival customers, meanwhile, include the Atlantic Film Festival and Canadian promoter This is Blueprint.
“Several things have enabled us to fill the gap in the ticketing industry which until now has been the underserved mid-sized venue,” says Goldberg (pictured). “With recent acquisitions, we’ve assembled all the software and platform pieces these venues and event promoters need for ticketing, fundraising, subscription sales, logistics, marketing and patron management.”
Mark Tacchi, Vendini’s CEO and founder, says the company’s future lies in adding new marketing, fundraising and customer relationship management (CRM) components for all its served markets. “Vendini is making it easy for our members to create a powerful ticket-selling loop,” he comments.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.