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Live revenues up, ticket sales down in H1 2024

Concert ticket sales revenue has topped $3 billion (€2.8bn) at the mid-year point for the first time, according to Pollstar data for H1 2024.

The record $3.07bn haul represented an 8.3% uptick on the $2.83bn garnered at the same point in 2023.

The gross was boosted by a 16% increase in the volume of shows during the period, as well as the average ticket price, which rose to $127.38 – up 9.4% year-on-year.

Nevertheless, worldwide ticket sales dipped slightly (0.7%) to 24,108,321, compared with 2023’s Q2 ticket total of 24,271,825. The rankings do not include estimates for Taylor Swift’s The Eras Tour.

The average number of tickets sold per show was 10,767, down 14.9% on 2023’s record average of 12,655.

“For the first time in two-and-a-half years, the live industry has returned to earth,” notes the Pollstar article. “The stratospheric post-pandemic concert exuberance that swept markets across the globe starting in the US in the later half of 2021 and saw the concert business explode with continuous record-setting revenues, attendances and ticket prices is returning to a more traditional pattern of measured growth.”

The sales figures are still up on the last pre-pandemic year of 2019. Of the 2024 worldwide tours to report their data, Madonna’s Celebration Tour grossed $178.8 million in the period to lead the way, followed by Bad Bunny ($175m), Luis Miguel ($169.5m), U2’s Las Vegas Sphere residency ($134.7m) and Karol G ($111.2m), Bruno Mars ($102.2m) and Coldplay ($100.5m).

The top 10 was completed by Seventeen ($74.6m), the Eagles ($69.4m) and Nicki Minaj ($66.2m).

“The year’s lower mid-year indices reflect more of a correction than a catastrophic decline,” adds the Pollstar report. “And 2023’s box-office success story followed a 2022 still in recovery with box-office results well under pre-Covid norms. Box-office totals for this year are still higher than all the mid-year figures in 2019, the last full year before the pandemic and a year that saw a continuation of steady, multiple-year growth in the live industry.”


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