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All Things Live Sweden names Magnus Widell as CEO

All Things Live (ATL) Sweden has announced the appointment of Magnus Widell as CEO.

Widell boasts significant experience in the theme park, hotel and restaurant industries, including 10 years as CEO of amusement park Gröna Lundh and a separate leadership role with restaurant brand Boulebar.

“I am incredibly happy and looking forward to meeting all my new colleagues at All Things Live,” says Widell. “Music and live entertainment have always been a strong part of my previous workplaces, and it will be incredibly fun to now also get to work with some of the best in the industry.

“Building strong relationships, internally and externally, has always been one of my strongest driving forces, and I always strive to create a positive and forward-leaning culture where results and well-being go hand in hand. It therefore feels fantastic to have this opportunity and to be part of such a dynamic team, and I look forward to creating something really big together.”

“He will lead a company and a strong team of competent people – with great opportunities for continued growth in the Swedish market”

ATL has brought international superstars like Taylor Swift, Andrea Bocelli, Justin Bieber, Shawn Mendes, Céline Dion, Green Day and Britney Spears to Sweden, while its music agency represents clients including Veronica Maggio, Miss Li, Thomas Stenström, Albin Lee Meldau, Helen Sjöholm, Lisa Nilsson, Tjuvjakt and Nadja Evelina.

It also organises annual song competition Melodifestivalen, as well as festivals such as A Day In The Park, Summer On and Amaze. Widell takes up his new position on 1 October.

“We are very happy to have Magnus as the new leader of All Things Live in Sweden,” says Gry Mölleskog, Group CEO for All Things Live Europe. “He will lead a company and a strong team of competent people – with great opportunities for continued growth in the Swedish market, and we are convinced that he has the qualities and insight required for that.”

Nordic powerhouse ATL was established in December 2018 following Waterland Private Equity’s acquisition of leading Nordic live entertainment companies in Denmark, Norway and Sweden. The partnership has since expanded into Finland, Belgium, the Netherlands, Italy and the Middle East.

 


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Gry Mølleskog named Group CEO of All Things Live

Leading Nordic live entertainment company All Things Live has appointed Gry Mølleskog as group CEO, effective from 1 August.

In addition, she will also take on the role of country CEO for the All Things Live companies in Norway.

The Waterland Private Equity-backed company represents artists and promotes events in Denmark, Norway, Sweden, Finland and Belgium.

“All Things Live is one of the most exciting companies in live entertainment in Europe,” says Mølleskog. “The group is well-positioned for further growth, and I look forward to building on this strong foundation together with the ambitious owners.”

Mølleskog boasts more than 30 years of experience, which includes management and board positions in Nordic and international companies.

“All Things Live is one of the most exciting companies in live entertainment in Europe”

She currently serves as Lord Chamberlain (CEO) of the Royal Court of Norway where she previously worked in chief of staff positions for a total of seven years.

Other former positions include senior client partner with recruiter Korn/Ferry International and various management roles at SAS where she was senior vice president and part of the executive management team from 1998 to 2003.

Current group CEO Kim Worsøe will continue as a member of the All Things Live Group board of directors and will focus on the company’s expansion in Europe including acquisitions and artist relations across the group.

“All Things Live has seen tremendous growth over the last three years and is today in a great position to continue this positive development,” says Worsøe. “I am confident that Gry Mølleskog will be a strong addition to the organisation and able to support our future growth journey and I look very much forward to working together with her.”

 


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