Ticketmaster signs Evenko parent Groupe CH
Ticketmaster has announced an exclusive ticketing partnership with Montreal-based Groupe CH, one of the largest entertainment and sports businesses in North America.
Live Nation-owned Ticketmaster will serve as the official primary and resale ticketing partner for the Montreal Canadiens, a leading ice-hockey team; Montreal’s 21,288-seat Bell Centre; the 10,000-seat Place Bell in Laval, Quebec; MTelus, a 2,300-cap. performing-arts venue in Montreal; and the Corona Theatre (753-cap.), also in Montreal, as well as several high-profile festivals, including Osheaga, Heavy Montreal and Ile Soniq.
All Groupe CH’s teams, venues and festivals will use Ticketmaster’s Presence platform to offer fans mobile tickets and a personalised event experience, including venue ingress and in-venue offerings.
“Groupe CH has experienced tremendous growth over recent years, and we’re excited to partner with a global leader like Ticketmaster who will not only provide the technology and scale to power the ticketing of our teams, venues and events, but also help us amplify our digital marketing capabilities,” says France Margaret Bélanger, the Montreal Canadiens’ EVP of commercial and corporate affairs.
“We know that Ticketmaster’s scale, coupled with our state-of-the-art products and services, will support Groupe CH’s phenomenal number of events”
“Ticketmaster’s digital entry experience will be of particular interest to our fans based on its success in dramatically reducing fraudulent tickets while also delivering creative fan engagement opportunities.”
Groupe CH’s concert promotion arm, Evenko, was the 16th largest promoter in the world – and the biggest in Canada – in 2018, selling nearly 1.3 million tickets, according to Pollstar.
“We could not be more excited to expand our partnership with Groupe CH, a global leader in sports and entertainment, and to deliver the best experience possible to their millions of fans,” comments Patti-Anne Tarlton, chairman of Ticketmaster Canada. “We know that Ticketmaster’s scale, coupled with our state-of-the-art products and services, will support Groupe CH’s phenomenal number of events while providing fans with a seamless ticketing experience. We’re looking forward to working together as we enter this new era of ticketing.”
Ticketmaster employs over 600 people in Canada, including a 240-strong workforce in its Montreal and Quebec City offices.
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