The Green Guardians Guide, spearheaded by the Green Events and Innovations Conference (GEI) and IQ Magazine, is a new yearly initiative boosting the profiles of those working at the forefront of sustainability, in the hope that it might also inspire others.

The 2021 list, which originally ran in IQ 103, includes 40 entries across eight categories, highlighting some of the organisations and individuals who are working so tirelessly to reduce the carbon footprint of the live entertainment business.

This year’s winners have been chosen by a judging panel that includes experts from A Greener Festival, Greener Events, Julie’s Bicycle, the Sustainability in Production Alliance, the Sustainable Event Council and the Tour Production Group.

IQ will publish entries across all categories over the coming weeks. Catch up on the previous instalment of the Green Guardians Guide which looks at power.

Frank Water
Frank Water CIC is a social enterprise that raises funds for the charity’s safe water projects overseas and helps inspire the UK (and beyond) to adopt a more sustainable approach to water.

The organisation has a diverse portfolio of services and products that help support the charity financially, whilst promoting its ethos of sustainability. For example, its festival refill service enables festivals to substantially reduce levels of plastic waste. During 2020, this service was obviously impacted by Covid-19, but Frank is back on the festival circuit in 2021, at the likes of Green Man, End of the Road, TankFest and Beautiful Days.

As well as supporting the charity’s emergency response to Covid-19 in India and Nepal, the organisation spent time during the pandemic developing its UK education programme and designing a new look for its range of glass-bottled spring water, because while it stresses that tap water is always best, Frank wants to give consumers an ethical, sustainable choice.

Looking to the future and further developing its work around global water stewardship, Frank Water has also created a tech platform, WASH Connect, which consists of a suite of digital tools and applications to support brands and companies to develop and deliver their water stewardship programmes and manage the risks to water security in their supply chain.

ECOZ Mobile has already been spotted at Belgian festivals such as Paradise City and Dranouter

Hello Water
In recent years, it has become clear that the tipping point for climate change is approaching, especially when it comes to water. Water is not a single-use commodity and shouldn’t be treated like one.

With this in mind, I-QUA started ECOZ Mobile, its pilot project for mobile water treatment at events, offering local water sanitation and striving to make water treatment systems circular. Wastewater goes in, clear water comes out. It’s that easy. Say goodbye to brown gunk and hello to clear water!

ECOZ Mobile has already been spotted at Belgian festivals such as Paradise City and Dranouter – ideal opportunities to test how the project copes in challenging conditions. With 2020 being low on festivals, ECOZ founder Wouter Igodt used the opportunity to launch a new startup – Hello Water – whose aim is to help get the idea of environmentally friendly local water treatment out in the open, beyond festivals. The organisation’s motto is: “Where water flows, life grows.”

Not only are Nature Event’s composting toilets better for the environment but they provide a more pleasant experience

Natural Event
Having launched in 2000 with an alternative solution toilet, Natural Event Composting Toilet Systems is changing the world literally from the bottom up.

The company has designed and operates one of the most effective, practical, pleasant-to-use toilet systems for festivals, events and gatherings.

Natural Event was created after the organisers of The Festival of Folk, Rhythm and Life, Victoria, Australia, realised that the toilet system they had created to cater for their own three-day festival could easily be deployed nationally and internationally.

The company’s aim is to provide festivals and events with planet-friendly water usage systems that consume much less energy than the previous systems that involved transporting massive quantities of waste.

Not only are Nature Event’s composting toilets better for the environment but they provide a substantially more pleasant user experience, producing no smell, even in the blistering Australian sun, five days into a huge camping festival. All hail the pong-less bog.

Ideal for large crowds with multiuser safe access, O’land’s stainless-steel stations are beautiful and ecological

O’land fill & wash stations
Since losing all event contracts in March 2020, management of The Green Stop decided to rebrand the company changing its name to O’land, and made their fill-and-wash stations safer in terms of hygiene and safe distancing.

The organisation has maintained its mission of eliminating waste from single-use plastics, by improving its bottle refill solutions and providing hand-wash and sink facilities.

Ideal for large crowds with multiuser safe access, O’land’s 360-degree-designed stainless-steel stations are both beautiful and ecological – making them attractive for sponsorship and branding opportunities.

In addition, O’land’s near-real-time antennas record daily water usage so that analysts can easily document the number of bottles refilled and plastic waste saved.

Osheaga Play allows festivalgoers to trade in plastic water bottles and see them get recycled into special-edition T-shirts

Osheaga
Over the years, Osheaga has implemented multiple sustainability initiatives to ensure that its operations are responsible. Beyond the artistic and cultural experience, the festival wants to minimise the negative impact it has on the environment and maximise the positive influence it has on society and the economy.

Its Water for Everyone programme in partnership with National Bank has helped provide Osheaga with more than 31,500 litres of drinking water, 14 additional water-refill stations, and 9,000 reusable water bottles. Additionally, Osheaga Play (powered by National Bank) allows festivalgoers to trade in plastic water bottles and see them get recycled into special-edition Osheaga T-shirts.

In 2018, Osheaga enacted a ban on plastic straws, it has been using reusable eco-cups in onsite concessions for over five years, and in 2019, the festival’s Perrier tent implemented more environmentally friendly paper cups.

The event continually examines its practices with water and waste to ensure it is doing everything it can to improve its sustainability credentials.

In recognition of those efforts, Osheaga has achieved level 2 of the Standard BNQ (Bureau de normalisation du Québec) 9700-253 for responsible event management, delivered by Modus Operandi Logistiques.

Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

The Green Guardians Guide, spearheaded by the Green Events and Innovations Conference (GEI) and IQ Magazine, is a new yearly initiative boosting the profiles of those working at the forefront of sustainability, in the hope that it might also inspire others.

The 2021 list, which originally ran in IQ 103, includes 40 entries across eight categories, highlighting some of the organisations and individuals who are working so tirelessly to reduce the carbon footprint of the live entertainment business.

This year’s winners have been chosen by a judging panel that includes experts from A Greener Festival, Greener Events, Julie’s Bicycle, the Sustainability in Production Alliance, the Sustainable Event Council and the Tour Production Group.

IQ will publish entries across all categories over the coming weeks. Catch up on the previous instalment of the Green Guardians Guide which looks at travel & transport.

Club La Feria
In May 2019, La Feria club in Santiago, Chile, became the first nightclub in the world to sustainably cover 100% of the energy it uses.

In a collaboration with Budweiser, the project included carefully retrofitting the historical structure with 35 photovoltaic panels on the roof and in the main wall.

In total, the facility will produce 1,299 kWh of energy monthly – more than enough to power its strobe lighting, cool down overheated clubgoers, run the sound system, and provide all other electrical needs.

This translates to a saving of 6.51 tons of CO2 annually that would have been otherwise emitted into the atmosphere – more than what five houses would consume.

That “Chile is at the forefront of sustainability in the region and probably the world,” is La Feria and Budweiser’s vision.

“We hope this initiative can inspire and motivate other clubs in Chile, and that in a few years [those that] operate on renewable energy are the rule and not the exception.”

The undertaking is the fusion of both worlds from the club and the brand.

La Feria’s commitment to inspire green initiatives in the music industry and in its community unites with Budweiser’s goal to transform its global production by 2025 to 100% clean energy.

La Feria club in Santiago, Chile, became the first nightclub in the world to sustainably cover 100% of the energy it uses

Ecotricity
Ecotricity’s mission is to fight climate change by scrapping the use of fossil fuels and giving people an alternative – green energy.

The company started with one windmill in Gloucestershire, UK, and has carried on building new wind and solar parks around the country.

Whenever a home or business switches to Ecotricity for their electricity, they stop using fossil fuel to power their home and start using green energy.

Other energy companies have followed Ecotricity’s lead, and today around 33% of the energy used in the UK comes from green sources.

Across the UK, homes and businesses are still predominantly heated using fossil fuels – mainly natural gas. Although Ecotricity’s gas is only about 1% from sustainable sources, the rest is carbon neutralised gas (the company invests in carbon reduction programmes to cancel out the carbon burned).

However, the company believes green gas is the way forward and it is constructing green gas mills – making biomethane from grass cuttings – to replace natural gas in the grid. When the grass grows back, it absorbs the carbon dioxide created by burning green gas. Then that grass is cut to make more green gas, and the sustainable cycle repeats itself.

Ecotricity’s mission is to fight climate change by scrapping the use of fossil fuels and giving an alternative – green energy

Greener
Greener was founded in January 2018, in order to make an impact on the carbon dioxide footprint of on and off-grid energy markets, using mobile batteries and smart energy planning.

The idea emerged in 2014, after a backstage visit to one of the biggest festivals in The Netherlands. Greener’s founders were shocked to discover how little thought had gone into accurately and efficiently planning the power supply of equipment such as lights, audio and food trucks.

As they investigated further, they saw the same lack of planning for energy efficiency in other areas, like construction sites and grid maintenance. Instead, all they could see was needlessly massive equipment running on very low-efficiency rates – a situation they felt compelled to change.

The people behind Greener are convinced that there are many opportunities to make practices in the energy sector less of a burden on the environment. The company sees solutions in technological innovation and it is bringing these to the market to make our world greener.

Greener was founded in order to make an impact on the carbon dioxide footprint of on and off-grid energy markets

Pohoda Festival
Pohoda on the Ground, the miniature 2021 version of Pohoda Festival with capacity limited to 1,000, was able to operate using just electricity from the grid.

Pohoda takes place on a local airfield that is in regular use. In its partnership with local energy provider, ZSE, the event’s production crew researched the maximum capacity of the local network and set up four points on the airport, where they could temporarily place high voltage 630kVA transformers.

“For the full capacity festival with 12 stages and 30,000 visitors, it covered about 40% of the festival energy needs in 2019. For the limited-edition 2021 [event], just two transformers were enough to cover it completely,” reports the event’s sustainability chief, Michal Sládek.

“As we cannot expand the local network further, our next intention is to use the transformers more efficiently. Although they are ideal for stages to handle the energy peaks in the shows, it appears that more energy is consumed in the services that are running continuously for the whole festival, as well as the food concessions. So, for the next edition of Pohoda, we plan to analyse thoroughly the energy use to find any possible savings and the optimal setup to feed the festival, efficiently, with energy.”

Pohoda on the Ground, the miniature 2021 version of Pohoda Festival, was able to operate using just electricity from the grid

Zap
Offering consultancy in energy and sustainability, ZAP Concepts has created a unique, straightforward, online power supplies application that has been designed to calculate the amount of power that an event needs in advance.

The new web application makes the collection of power information from all event suppliers extremely easy, quick, and efficient. All suppliers receive a link where they can submit details of their power consuming gear directly into the application, and event producers can select their gear from the database, which contains all possible power consumers at events, including all required data to make accurate energy calculations.

Instead of a power supplier trying to estimate the energy consumption at an event, organisers can select their own equipment in the tool. Zap can then calculate energy consumption with the help of an extensive set of parameters, and the system will create a customised Smart Power Plan within 72 hours.

The Zap tool provides information and suggests the most sustainable and efficient power supply for an event, allowing organisers to cut up to 80% of emissions, use fewer generators, increase the use of green batteries and create the most reliable power network for their event.

Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

The Green Guardians Guide, spearheaded by the Green Events and Innovations Conference (GEI) and IQ Magazine, is a new yearly initiative boosting the profiles of those working at the forefront of sustainability, in the hope that it might also inspire others.

The 2021 list, which originally ran in IQ 103, includes 40 entries across eight categories, highlighting some of the organisations and individuals who are working so tirelessly to reduce the carbon footprint of the live entertainment business.

This year’s winners have been chosen by a judging panel that includes experts from A Greener Festival, Greener Events, Julie’s Bicycle, the Sustainability in Production Alliance, the Sustainable Event Council and the Tour Production Group.

IQ will publish entries across all categories over the coming weeks. Catch up on the previous instalment of the Green Guardians Guide which looks at event infrastructure.

8th plate
Four hundred tonnes of food is thrown away at UK festivals every year, this means 953,352 meals go to waste. With one tonne of waste equal to four tons of CO2, 8th Plate was founded to tackle this challenge.

Combating food waste is extremely important, not only because of the environmental impact, but because there are people in the UK forced to get food from food banks. 8th Plate’s aim is to help prevent food waste, and this has been welcomed by the events and catering communities alike.

NCASS (The Nationwide Caterers Association), who support small independent food and drink businesses across the UK, teamed up with A Greener Festival to find a solution to food waste at events, food markets and festivals.

They work with festivals, events, and street food businesses to redirect food to charities such as Open Kitchen, Fare Share and Refresh, who ensure that the food is given to people who need it.

In order to make sure 8th Plate itself is a sustainable initiative, the team train festival and event teams to work alongside ambassadors who, with the support from NCASS and A Greener Festival, deliver the initiative in-house and train future ambassadors in the process.

Pre-pandemic, in 2019 alone, 8th Plate salvaged 18 tonnes of food; the equivalent of 42,560 meals, across 11 festivals. Imagine what could be achieved if this was replicated across the whole industry.

Le Festif has also has ceased sales of merchandise such as t-shirts and hoodies to further reduce its carbon footprint

Le Festif!
Le Festif! is recognised in Quebec, Canada, as a pioneer and leader in environmentally sustainable festivals.

The event’s strategy for food and drink is simple but admirable. For alcohol, everything is 100% local, be it craft beer and cider, or wine, vodka and gin. And organisers take a similar approach to catering, as the food for the artists, the staff and the participants is also sourced from local producers.

As part of its sustainability drive, the festival has also stopped selling bottles of water by building free water stations; cigarette ends are recycled; the festival relies on bulk food orders for catering to eliminate plastic waste; no promotional paper is used; a tree planting programme compensates for carbon emissions; and it has ceased sales of merchandise such as t-shirts and hoodies to further reduce its carbon footprint.

“A food waste project [that started at] Roskilde has resulted in the delivery 7m + meals to socially vulnerable citizens”

Det Runde Bord
Due to Covid, Det Runde Bord has been unable to attend festivals and events to collect and distribute surplus food, as it normally does, but it has still used its experience and network to help deliver food to socially vulnerable citizens in Denmark.

When the country locked down, hundreds of canteens and restaurants also locked down. Meanwhile, food wholesalers were unable to find buyers for huge quantities of produce. So, charity Det Runde Bord stepped in, collecting and distributing between 3-5 tonnes of surplus food daily, feeding socially vulnerable fellow citizens including addicts and the mentally ill.

In the weeks after lockdown, the organisation and its partners delivered fresh produce corresponding to 1 million meals at a value of more than €2 million.

When organisers learned that Denmark’s soup kitchens had all been closed due to the danger of Covid infection, they launched The Necessary Food Club in a shuttered restaurant, before moving to a huge production kitchen, where between 300 and 1,100 single-packed meals could be prepared every day.

“Imagine that a food waste project [that started at] Roskilde Festival in 2014 has resulted in the delivery of more than 7 million meals to socially vulnerable citizens in Denmark, in addition to being an inspiration to people and organisations around the world,” says Det Runde Bord’s Peter Haugelund. “I am very proud, especially of the more than 500 fantastic volunteers who have made an effort far beyond expectations.”

“If you change conditions, you change behaviour! Your guests will act sustainably, when sustainability is the standard”

Tollwood Festival
Tollwood Festival unites a zest for life, an enjoyment of culture, and a commitment to a tolerant, peaceful and sustainable world. Since the first festival in 1988, ecological and social commitment has formed the way the festival thinks and acts, and its key focus is to keep its carbon footprint as small as possible.

Tollwood is known for its international gastronomy, which is provided by around 50 restaurateurs. Since 2003, the festival’s catering has been certified in accordance with EU organic council regulation.

This means that the event’s visitors can enjoy a diverse selection of 100% organic, vegetarian and vegan food from 20 or so nations. This dedication to organic, plant-based cuisine saves the festival 116 tonnes of CO2 per year.

As a leader in its field, Tollwood is often contacted by other festivals and venues requesting information about its return-able system and waste sorting systems.

“If you change conditions, you change behaviour! Your guests will act sustainably, when sustainability is the standard. It’s your turn, it’s your responsibility, act now!”

“We are really optimistic about the future of reusable cups”

Stack Cup
Despite the pandemic, the team at Stack-Cup has continued its mission to reduce single-use plastic and replace it with the company’s unique reusable cups.

The company has launched the Stack-Flute in the UK and Europe, as well as expanding its reach internationally, and improving its service. Stack-Flute has a unique, patented design, which was successfully launched at Pub in the Park with Slurp and We Are Quantum. The flutes are washed and re-used at each event.

Meanwhile, Stack-Cup has made its debut in Australia and New Zealand with the launch of a cup hire and washing service that is expanding rapidly from the company’s base in Adelaide.

Finally, the organisation has focussed on how it serves and communicates with customers. For example, with pub chain Greene King, it has removed the £1 customer deposit and replaced it with a micro charge, with profits going to the Macmillan Cancer Support charity. This is facilitated through better technology and customer communication.

“We are really optimistic about the future of reusable cups,” says managing director James Roles. “Being more sustainable isn’t optional now but a necessity, and we are fortunate to have built up a decade of experience in running reusable cup programmes. We recognise that partnerships are key to success and our aim for 2022 is to cement transformative relationships with partners that care as much as we do. Actions speak louder than words.”

Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

The Green Guardians Guide, spearheaded by the Green Events and Innovations Conference (GEI) and IQ Magazine, is a new yearly initiative boosting the profiles of those working at the forefront of sustainability, in the hope that it might also inspire others.

The 2021 list, which originally ran in IQ 103, includes 40 entries across eight categories, highlighting some of the organisations and individuals who are working so tirelessly to reduce the carbon footprint of the live entertainment business.

This year’s winners have been chosen by a judging panel that includes experts from A Greener Festival, Greener Events, Julie’s Bicycle, the Sustainability in Production Alliance, the Sustainable Event Council and the Tour Production Group.

IQ will publish entries across all categories over the coming weeks. Catch up on the previous instalment of the Green Guardians Guide which looks at artists and activists.

Continest
Continest container units are a market-leading, award-winning and eco-friendly portable accommodation solution, utilising innovative foldable container technology. The flat-packed containers are specially constructed to enable quick and easy transportation, installation and relocation, and their groundbreaking design has won plaudits around the world.

A great solution for events, venues and brands looking to increase their facility and temporary accommodation capacity in an environmentally conscious way, Continest provides solutions to help meet sustainability targets. Due to their patented design, multiple units can be transported on a single truck, enabling huge savings on road.

In 2020, d&b launched its Certified Pre-Owned (CPO) programme offering customers reconditioned loudspeaker systems

d&b audiotechnik
Aware of the impact that the live entertainment industry has on the environment, d&b makes a conscious effort to ensure that sustainability is a permanent part of its mission with the company developing effective programmes to support this undertaking.

d&b is EMAS certified, meaning it observes a set of guiding principles, including upholding human rights and well-being, resource protection, energy and emission reduction, product responsibility, sustainable innovation, and much more.

In 2020, d&b launched its Certified Pre-Owned (CPO) programme offering customers reconditioned loudspeaker systems. Purchasers benefit from a rider-friendly sound reinforcement system while helping reduce greenhouse gas emissions and the consumption of raw materials.

This programme makes d&b one of the first sound companies to adopt an organised approach to sustainability and reliability in the pro audio industry. The first-ever CPO J-Series system was recently installed at Westville Music Bowl in Connecticut, USA.

d&b is committed to ensuring its new products are environmentally responsible as well. The recently launched D40 amplifier combines advanced voltage management to drive systems that demand less input power. The D40 includes enhanced energy-saving features, power efficiency and automatic wake-up for environmentally responsible and sustainable green building requirements.

Alongside recycling and responsible disposal of end-of-life equipment, PRG regularly rebalances equipment to reduce freight

PRG
Sustainable practices have been at the heart of PRG’s ongoing development throughout the pandemic. The company now boasts a huge global network, having set up a group of 22 digital studios around the world in one year, including xR Virtual Production Studios in Los Angeles, Hamburg and Paris.

This ensures that the company’s EMEA customer base has access to PRG’s state-of-the-art facilities and expertise wherever they are in the world.

This global reach is aided by The PRG Alliance, a series of 15 partner companies worldwide that support clients locally with an exceptional quality of innovative event production solutions.

The company’s commitment to providing consistent service locally is mobilised largely thanks to the PRG Crew Platform, which allows warehouses and events to be staffed with local talent, reducing the global carbon footprint involved in transporting employees.

PRG is also committed to sustainable practices in its technology and is a member of various industry accredited programmes, including Albert.

Alongside its recycling and responsible disposal of end-of-life equipment, PRG regularly rebalances equipment to reduce freight.

Its products adhere to this sustainable mission. The PRG SpaceframeTM, for example, is an ultra-lightweight, collapsible and fully wind-braced, carbon-fibre touring frame with integrated LED panels. This product dramatically reduces pre-tour engineering time, shipping footprint/weight, carbon emissions, load-in and load-out times, as well as labour required on tour and locally.

NNNN has succeeded in designing speaker solutions that reduce energy consumption by up to 90% compared to other brands

NNNN
NNNN was created to target the audio market with a disruptive solution and mindset, combining acoustic quality with sustainability.

The company’s patents enable it to do with sound what LED did with light, and it has succeeded in designing speaker solutions that reduce energy consumption by up to 90% compared to other brands.

As yet another UN climate report has made abundantly clear, developing more sustainable solutions is a no-brainer. Yet, NNNN says it still experiences challenges with businesses that choose traditional solutions over greener alternatives. Therefore, it has been key for the company to both initiate and join conversations, both nationally and internationally, with regard to sustainable development in the live entertainment industry.

In spite of Covid, a lot has been happening at NNNN in the past year:
▶ The company has been developing new products, making better and more sustainable audio solutions available for green buildings, houses of culture, and consumers.
▶ In November 2020, NNNN won the Green Founder award – an initiative established by Drammen Rotary to accelerate green and sustainable development in the region.
▶ NNNN has been Eco-Lighthouse certified, which is the most widely used environmental certification scheme in Norway, verified to hold the quality and standard matching international eco-labeling schemes (EMAS and ISO 14001).
▶ The company also became an associate member of A Greener Festival.

Tait is continuing to build dedicated resources to empower clients and design teams to call on its vast library

Tait
During 2020 and into 2021, Tait focused on updating its library of assets, making all assets available for use globally and throughout the business.

This builds on practices that the company has developed over many years and optimises sustainable use and reuse of equipment.

Crucially, this also reduces reliance on virgin materials. In addition, Tait is continuing to build dedicated resources to empower clients and design teams to call on this vast library of existing components.

This year, Tait’s UK offices are beginning the transition to renewable energy, and its waste and recycling streams are being monitored to ensure it maximises recycling potential.

The company’s UK facilities in Neasden and Haverhill are now both ISO14001 accredited, and it has installed infrastructure to collate carbon emissions for Scope 1 & Scope 2 and key elements from Scope 3 globally. This will form the basis for Tait’s carbon reduction strategy.

The group has partnered with organisations such as the Sustainability in Production Alliance (SiPA), Theatre Green Book, and Live Green to help drive industry-wide change, educate teams, and further sustainability efforts.

In order to give back to the communities and institutions that helped build the success of the organisation, Tait’s principal sustainability advocate, Carol Scott, guest lectures at colleges and universities on incorporating sustainable practices into the ecosystem of live events.

Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

The Green Guardians Guide, spearheaded by the Green Events and Innovations Conference (GEI) and IQ Magazine, is a new yearly initiative boosting the profiles of those working at the forefront of sustainability, in the hope that it might also inspire others.

The 2021 list, which originally ran in IQ 103, includes 40 entries across eight categories, highlighting some of the organisations and individuals who are working so tirelessly to reduce the carbon footprint of the live entertainment business.

This year’s winners have been chosen by a judging panel that includes experts from A Greener Festival, Greener Events, Julie’s Bicycle, the Sustainability in Production Alliance, the Sustainable Event Council and the Tour Production Group.

IQ will publish entries across all categories over the coming weeks. The first instalment of the Green Guardians Guide looks at activation, communication and marketing.

Activation, communication and marketing

Atmosfair
Atmosfair is a German non-profit organisation that actively contributes to CO2 mitigation by promoting, developing and financing renewable energies in more than 15 countries. It relies exclusively on voluntary climate payments from private individuals and businesses.

Aiming to decarbonise the world economy, Atmosfair’s software tools and consulting services assist businesses in executing their climate policies, with a particular focus on business travel. The company’s philosophy is to only compensate what can’t be avoided or reduced. This approach constitutes the foundation for all the organisation’s partnerships, ensuring not only climate integrity but also cost efficiency.

Atmosfair cooperates with the travel sector worldwide in order to strengthen climate protection. Among its many partners are tour operators, airlines, airports, travel agencies for leisure/business travel, organisations such as the German Travel Association and the German Business Travel Association, as well as travel media such as guidebooks.

One of its main areas of interest lies in preparing comprehensive CO2 analyses for companies with high numbers of business trips and then providing tailored travel management advice. This not only saves CO2 emissions, but also money – and not least improves employee satisfaction.

Music Declares Emergency has continued to build on that initial demonstration of intent from the music industry and artists

Music Declares Emergency
Now two years since its launch, Music Declares Emergency (MDE) has continued to build on that initial demonstration of intent from the music industry and recording artists to ensure that music plays a pivotal role in responding to the climate emergency and encourages everyone to take an interest in how we make the world a better place for all life.

The organisation’s Turn Up The Volume week around Earth Day 2021 saw a series of major announcements on sustainability from businesses, with Beggars Group and Ninja Tune outlining their paths to becoming net-zero businesses, and Earth Percent, a new charity that will work with the industry to fund climate causes, announcing their launch and board members.

Despite the lockdowns, MDE managed to trial its Bandstand event in Weston-Super-Mare in the UK, with the help of local community and arts groups. This saw local talent join forces with businesses and environmental and community groups in the area for a day of free entertainment and talks, covering everything from local transport issues to beach cleaning, wildlife preservation, and plastics reduction. By using music the community organisers brought together a diverse audience to consider how their community could become more sustainable; the logic of MDE in practice.

As we approach COP26, MDE is working on a major national-scale activation – more on that soon – and it continues to help sister groups launch around the world, putting music at the heart of the campaign for a greener, fairer future for all.

#DrasticOnPlastic saw more than 60 AIF member festival websites ‘wrapped in plastic’ for 24 hours to raise awareness

Drastic on Plastic
Launched by the UK’s Association of Independent Festivals (AIF) in association with RAW Foundation to coincide with Earth Day in 2018, #DrasticOnPlastic saw more than 60 AIF member festival websites ‘wrapped in plastic’ for 24 hours to raise awareness of the devastating effects of single-use plastic.

Website visitors were faced with facts about the extent and impact of everyday plastic use, alongside links to RAW Foundation resources. One of the key messages was to promote re-use as opposed to single-use, and to illustrate the footprint of festivals, with 23,500 tons of waste generated and audiences consuming ten million plastic bottles annually. The campaign attracted global media attention across TV, radio and online, generating over 15m impressions on social media.

Crucially, all participating festivals committed to banning plastic straws onsite in 2018, as a minimum first step, and pledged to eliminate all single-use plastic at their events by 2022, in light of the Covid-19 crisis and festival rescheduled.

Enviral believes that storytelling plays a crucial role in communicating our way out of the climate crisis

Enviral
The world is in a super interesting place right now. People everywhere are stopping and thinking about the impact they are having on the planet. Enviral reports a surge in demand for many of its sustainable clients as people see just how much impact is possible if we all work together. The company contends it is lucky to work with some amazing clients who are at the forefront in the fight for our planet and who are calling for its health to be put at the heart of all recovery business decisions.

As an agency, Enviral has come a long way over the last couple of years. Not only is it Pending B Corps, but it has been working on some really high impact campaigns recently, especially in the run-up to COP26, which includes working with many of the company’s environmental and business heroes. Enviral remains fully committed to pushing boundaries in order to be the best that it can be – from calling out greenwash to turning down clients regularly if they are just looking to tick boxes or get a quick purpose feel-good campaign out the door.

The company believes that storytelling plays a crucial role in communicating our way out of the climate crisis, and Enviral is truly dedicated to championing that.

Seacourt developed LightTouch – a printing technology using no water or harmful chemicals and with instant LED drying

Seacourt
Seacourt’s mission is to create a positive impact on the environment, society and economy through print services and printed communication. The company’s aim is to be the market leader in terms of sustainability and quality, and to help its clients, its client’s clients and its supply chain to become more sustainable. The company’s ethos is to lead by example, living the values and leaving a positive legacy for future generations. Seacourt was amongst the first printers to adopt waterless printing, then pushing the boundaries of print. It went on to develop LightTouch – a pioneering printing technology using no water or harmful chemicals and with instant LED drying.
▶ 100% waterless LED drying offset printing
▶ 100% alcohol and chemical free
▶ VOC free inks
▶ 100% renewable energy
▶ Zero waste to landfill
▶ Net positive (beyond carbon neutral including the entire supply chain)
▶ Four Queens Awards for Sustainable Development
▶ Highest scoring B-Corp printing company in the world
▶ B-Corp “Best for the world” for 2021

Seacourt’s commitment has proved there is a better way to approach printing. The company calls it “planet positive printing”: every time its customers produce a piece of print, it will have a positive impact on society and the environment.

GEI is holding its inaugural summer edition on 16 September and will be featuring representatives of a number of this year’s shortlisted Green Guardians. Tickets for the event can still be purchased by clicking here.