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Green Guardians: Event Infrastructure

The Green Guardians Guide, spearheaded by the Green Events and Innovations Conference (GEI) and IQ Magazine, is a new yearly initiative boosting the profiles of those working at the forefront of sustainability, in the hope that it might also inspire others.

The 2021 list, which originally ran in IQ 103, includes 40 entries across eight categories, highlighting some of the organisations and individuals who are working so tirelessly to reduce the carbon footprint of the live entertainment business.

This year’s winners have been chosen by a judging panel that includes experts from A Greener Festival, Greener Events, Julie’s Bicycle, the Sustainability in Production Alliance, the Sustainable Event Council and the Tour Production Group.

IQ will publish entries across all categories over the coming weeks. Catch up on the previous instalment of the Green Guardians Guide which looks at artists and activists.


Continest
Continest container units are a market-leading, award-winning and eco-friendly portable accommodation solution, utilising innovative foldable container technology. The flat-packed containers are specially constructed to enable quick and easy transportation, installation and relocation, and their groundbreaking design has won plaudits around the world.

A great solution for events, venues and brands looking to increase their facility and temporary accommodation capacity in an environmentally conscious way, Continest provides solutions to help meet sustainability targets. Due to their patented design, multiple units can be transported on a single truck, enabling huge savings on road.

In 2020, d&b launched its Certified Pre-Owned (CPO) programme offering customers reconditioned loudspeaker systems

d&b audiotechnik
Aware of the impact that the live entertainment industry has on the environment, d&b makes a conscious effort to ensure that sustainability is a permanent part of its mission with the company developing effective programmes to support this undertaking.

d&b is EMAS certified, meaning it observes a set of guiding principles, including upholding human rights and well-being, resource protection, energy and emission reduction, product responsibility, sustainable innovation, and much more.

In 2020, d&b launched its Certified Pre-Owned (CPO) programme offering customers reconditioned loudspeaker systems. Purchasers benefit from a rider-friendly sound reinforcement system while helping reduce greenhouse gas emissions and the consumption of raw materials.

This programme makes d&b one of the first sound companies to adopt an organised approach to sustainability and reliability in the pro audio industry. The first-ever CPO J-Series system was recently installed at Westville Music Bowl in Connecticut, USA.

d&b is committed to ensuring its new products are environmentally responsible as well. The recently launched D40 amplifier combines advanced voltage management to drive systems that demand less input power. The D40 includes enhanced energy-saving features, power efficiency and automatic wake-up for environmentally responsible and sustainable green building requirements.

Alongside recycling and responsible disposal of end-of-life equipment, PRG regularly rebalances equipment to reduce freight

PRG
Sustainable practices have been at the heart of PRG’s ongoing development throughout the pandemic. The company now boasts a huge global network, having set up a group of 22 digital studios around the world in one year, including xR Virtual Production Studios in Los Angeles, Hamburg and Paris.

This ensures that the company’s EMEA customer base has access to PRG’s state-of-the-art facilities and expertise wherever they are in the world.

This global reach is aided by The PRG Alliance, a series of 15 partner companies worldwide that support clients locally with an exceptional quality of innovative event production solutions.

The company’s commitment to providing consistent service locally is mobilised largely thanks to the PRG Crew Platform, which allows warehouses and events to be staffed with local talent, reducing the global carbon footprint involved in transporting employees.

PRG is also committed to sustainable practices in its technology and is a member of various industry accredited programmes, including Albert.

Alongside its recycling and responsible disposal of end-of-life equipment, PRG regularly rebalances equipment to reduce freight.

Its products adhere to this sustainable mission. The PRG SpaceframeTM, for example, is an ultra-lightweight, collapsible and fully wind-braced, carbon-fibre touring frame with integrated LED panels. This product dramatically reduces pre-tour engineering time, shipping footprint/weight, carbon emissions, load-in and load-out times, as well as labour required on tour and locally.

NNNN has succeeded in designing speaker solutions that reduce energy consumption by up to 90% compared to other brands

NNNN
NNNN was created to target the audio market with a disruptive solution and mindset, combining acoustic quality with sustainability.

The company’s patents enable it to do with sound what LED did with light, and it has succeeded in designing speaker solutions that reduce energy consumption by up to 90% compared to other brands.

As yet another UN climate report has made abundantly clear, developing more sustainable solutions is a no-brainer. Yet, NNNN says it still experiences challenges with businesses that choose traditional solutions over greener alternatives. Therefore, it has been key for the company to both initiate and join conversations, both nationally and internationally, with regard to sustainable development in the live entertainment industry.

In spite of Covid, a lot has been happening at NNNN in the past year:
▶ The company has been developing new products, making better and more sustainable audio solutions available for green buildings, houses of culture, and consumers.
▶ In November 2020, NNNN won the Green Founder award – an initiative established by Drammen Rotary to accelerate green and sustainable development in the region.
▶ NNNN has been Eco-Lighthouse certified, which is the most widely used environmental certification scheme in Norway, verified to hold the quality and standard matching international eco-labeling schemes (EMAS and ISO 14001).
▶ The company also became an associate member of A Greener Festival.

Tait is continuing to build dedicated resources to empower clients and design teams to call on its vast library

Tait
During 2020 and into 2021, Tait focused on updating its library of assets, making all assets available for use globally and throughout the business.

This builds on practices that the company has developed over many years and optimises sustainable use and reuse of equipment.

Crucially, this also reduces reliance on virgin materials. In addition, Tait is continuing to build dedicated resources to empower clients and design teams to call on this vast library of existing components.

This year, Tait’s UK offices are beginning the transition to renewable energy, and its waste and recycling streams are being monitored to ensure it maximises recycling potential.

The company’s UK facilities in Neasden and Haverhill are now both ISO14001 accredited, and it has installed infrastructure to collate carbon emissions for Scope 1 & Scope 2 and key elements from Scope 3 globally. This will form the basis for Tait’s carbon reduction strategy.

The group has partnered with organisations such as the Sustainability in Production Alliance (SiPA), Theatre Green Book, and Live Green to help drive industry-wide change, educate teams, and further sustainability efforts.

In order to give back to the communities and institutions that helped build the success of the organisation, Tait’s principal sustainability advocate, Carol Scott, guest lectures at colleges and universities on incorporating sustainable practices into the ecosystem of live events.

 


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Green Guardians: Activation, communication, marketing

The Green Guardians Guide, spearheaded by the Green Events and Innovations Conference (GEI) and IQ Magazine, is a new yearly initiative boosting the profiles of those working at the forefront of sustainability, in the hope that it might also inspire others.

The 2021 list, which originally ran in IQ 103, includes 40 entries across eight categories, highlighting some of the organisations and individuals who are working so tirelessly to reduce the carbon footprint of the live entertainment business.

This year’s winners have been chosen by a judging panel that includes experts from A Greener Festival, Greener Events, Julie’s Bicycle, the Sustainability in Production Alliance, the Sustainable Event Council and the Tour Production Group.

IQ will publish entries across all categories over the coming weeks. The first instalment of the Green Guardians Guide looks at activation, communication and marketing.


Activation, communication and marketing

Atmosfair
Atmosfair is a German non-profit organisation that actively contributes to CO2 mitigation by promoting, developing and financing renewable energies in more than 15 countries. It relies exclusively on voluntary climate payments from private individuals and businesses.

Aiming to decarbonise the world economy, Atmosfair’s software tools and consulting services assist businesses in executing their climate policies, with a particular focus on business travel. The company’s philosophy is to only compensate what can’t be avoided or reduced. This approach constitutes the foundation for all the organisation’s partnerships, ensuring not only climate integrity but also cost efficiency.

Atmosfair cooperates with the travel sector worldwide in order to strengthen climate protection. Among its many partners are tour operators, airlines, airports, travel agencies for leisure/business travel, organisations such as the German Travel Association and the German Business Travel Association, as well as travel media such as guidebooks.

One of its main areas of interest lies in preparing comprehensive CO2 analyses for companies with high numbers of business trips and then providing tailored travel management advice. This not only saves CO2 emissions, but also money – and not least improves employee satisfaction.

Music Declares Emergency has continued to build on that initial demonstration of intent from the music industry and artists

Music Declares Emergency
Now two years since its launch, Music Declares Emergency (MDE) has continued to build on that initial demonstration of intent from the music industry and recording artists to ensure that music plays a pivotal role in responding to the climate emergency and encourages everyone to take an interest in how we make the world a better place for all life.

The organisation’s Turn Up The Volume week around Earth Day 2021 saw a series of major announcements on sustainability from businesses, with Beggars Group and Ninja Tune outlining their paths to becoming net-zero businesses, and Earth Percent, a new charity that will work with the industry to fund climate causes, announcing their launch and board members.

Despite the lockdowns, MDE managed to trial its Bandstand event in Weston-Super-Mare in the UK, with the help of local community and arts groups. This saw local talent join forces with businesses and environmental and community groups in the area for a day of free entertainment and talks, covering everything from local transport issues to beach cleaning, wildlife preservation, and plastics reduction. By using music the community organisers brought together a diverse audience to consider how their community could become more sustainable; the logic of MDE in practice.

As we approach COP26, MDE is working on a major national-scale activation – more on that soon – and it continues to help sister groups launch around the world, putting music at the heart of the campaign for a greener, fairer future for all.

#DrasticOnPlastic saw more than 60 AIF member festival websites ‘wrapped in plastic’ for 24 hours to raise awareness

Drastic on Plastic
Launched by the UK’s Association of Independent Festivals (AIF) in association with RAW Foundation to coincide with Earth Day in 2018, #DrasticOnPlastic saw more than 60 AIF member festival websites ‘wrapped in plastic’ for 24 hours to raise awareness of the devastating effects of single-use plastic.

Website visitors were faced with facts about the extent and impact of everyday plastic use, alongside links to RAW Foundation resources. One of the key messages was to promote re-use as opposed to single-use, and to illustrate the footprint of festivals, with 23,500 tons of waste generated and audiences consuming ten million plastic bottles annually. The campaign attracted global media attention across TV, radio and online, generating over 15m impressions on social media.

Crucially, all participating festivals committed to banning plastic straws onsite in 2018, as a minimum first step, and pledged to eliminate all single-use plastic at their events by 2022, in light of the Covid-19 crisis and festival rescheduled.

Enviral believes that storytelling plays a crucial role in communicating our way out of the climate crisis

Enviral
The world is in a super interesting place right now. People everywhere are stopping and thinking about the impact they are having on the planet. Enviral reports a surge in demand for many of its sustainable clients as people see just how much impact is possible if we all work together. The company contends it is lucky to work with some amazing clients who are at the forefront in the fight for our planet and who are calling for its health to be put at the heart of all recovery business decisions.

As an agency, Enviral has come a long way over the last couple of years. Not only is it Pending B Corps, but it has been working on some really high impact campaigns recently, especially in the run-up to COP26, which includes working with many of the company’s environmental and business heroes. Enviral remains fully committed to pushing boundaries in order to be the best that it can be – from calling out greenwash to turning down clients regularly if they are just looking to tick boxes or get a quick purpose feel-good campaign out the door.

The company believes that storytelling plays a crucial role in communicating our way out of the climate crisis, and Enviral is truly dedicated to championing that.

Seacourt developed LightTouch – a printing technology using no water or harmful chemicals and with instant LED drying

Seacourt
Seacourt’s mission is to create a positive impact on the environment, society and economy through print services and printed communication. The company’s aim is to be the market leader in terms of sustainability and quality, and to help its clients, its client’s clients and its supply chain to become more sustainable. The company’s ethos is to lead by example, living the values and leaving a positive legacy for future generations. Seacourt was amongst the first printers to adopt waterless printing, then pushing the boundaries of print. It went on to develop LightTouch – a pioneering printing technology using no water or harmful chemicals and with instant LED drying.
▶ 100% waterless LED drying offset printing
▶ 100% alcohol and chemical free
▶ VOC free inks
▶ 100% renewable energy
▶ Zero waste to landfill
▶ Net positive (beyond carbon neutral including the entire supply chain)
▶ Four Queens Awards for Sustainable Development
▶ Highest scoring B-Corp printing company in the world
▶ B-Corp “Best for the world” for 2021

Seacourt’s commitment has proved there is a better way to approach printing. The company calls it “planet positive printing”: every time its customers produce a piece of print, it will have a positive impact on society and the environment.

 


GEI is holding its inaugural summer edition on 16 September and will be featuring representatives of a number of this year’s shortlisted Green Guardians. Tickets for the event can still be purchased by clicking here.