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See Tickets offering three-month Amazon Music sub

See Tickets has partnered with Amazon to offer See customers a free subscription to Amazon Music Unlimited.

Until 2 November, purchasing a ticket using Amazon Pay will entitle the buyer to a three-month subscription to Amazon’s music streaming service, which the company says has a library of 50m songs.

After completing payment with Amazon Pay – a digital payments platform competing with the likes of Apple Pay and Google Play – a code for Amazon Music Unlimited will appear on the bottom of the ticket confirmation email.

According to MIDiA Research, Amazon Music Unlimited – usually £9.99/$9.99 a month – has a global streaming marketshare of 12%, behind Spotify (36%) and Apple Music (19%) but ahead of China’s Tencent Music (8%), Deezer (3%) and Google Play Music (3%).

Amazon was briefly a competitor to See Tickets in the UK market, before its fledgling Amazon Tickets business was wound up in February.

 


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Google Pay adds concert tickets

Google has announced that its Google Pay wallet can now be used to store event tickets and boarding passes.

The company had announced in January that it was combining Google Wallet and Android Pay under the Google Pay brand, and last week the brand was expanded to other browsers. The company is pushing Google Pay as a rival to other software wallets, such as Apple Pay, which can also store concert tickets.

“Our goal at Google Pay is to make transactions as seamless and functional as possible for consumers,” says Pali Bhat, vice-president of payments products at Google. “Digitising users’ wallets and creating rich experiences that leverage Google’s great assets brings us one step closer to that goal.”

“Our goal at Google Pay is to make transactions as seamless and functional as possible for consumers”

Ticketmaster is already integrated with Google Pay (as well as Apple Pay) and because of that its customers can save tickets directly to their phone by hitting a button, ensuring the tickets are not subjected to any fraudulent activity.

The use of mobile wallet ticketing could also help to cut down on secondary ticketing websites buying and selling tickets for exorbitant amounts of money. This focus on security and resales continues from Google’s announcement last November that forces strict rules on reselling sites about their use of advertising.

Customers using the Google Pay app to enter events will be able to use NFC on their phones for access, without the need to open up the app, saving time and making the whole experience smoother. The app will also be updated with any changes that may occur, such as a delayed flight or cancelled concert.

 


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