Laura Davidson joins new AEG European festivals team
Longtime Goldenvoice UK promoter Laura Davidson has joined AEG Presents’ new European festival division, established earlier this month under CEO Jim King.
Davidson joined AEG-owned Goldenvoice in 2014 alongside former Metropolis colleague Oscar Tuttiett. She was most recently Goldenvoice UK’s VP of live music.
As part of the new European festival unit, she will serve as head of artist bookings, responsible for all bookings for All Points East (APE) in Victoria Park, London. She will also support King across all existing AEG festivals, as well as future projects.
“Laura will be an integral part of the team”
“Laura will be an integral part of the team and I couldn’t be happier that she has joined us,” comments King. “She is one of the most passionate music fans that I have ever met and has proven herself to be expertly skilled in the role of originating and curating incredible festival line-ups.”
Davidson adds: “I’m excited to be joining this new division at AEG. I was very proud to have been part of the team that launched a brand-new festival with All Points East. I’m looking forward to an even better 2020 in Victoria Park, as well as working with Jim across all of AEG’s festivals.”
In addition to APE, the European festival division oversees British Summer Time Hyde Park in London and Rock en Seine in Paris.
AEG launches new indoor festival, Made for the Weekend
AEG has partnered with Made Festival to launch Made for the Weekend, a new two-day indoor festival debuting this October at Genting Arena in Birmingham, UK.
Split into two themed days, Made for the Weekend will on Friday 12 October host a day of hip hop and grime, featuring Giggs, Stefflon Don, Pusha T, Nasty C and more, then on Saturday 13th present some of the giants of drum and bass and house music, with artists including Chase & Status and MC Rage, Andy C, Gorgon City, Max Chapman, Catz ’N Dogz and SaSaSaS taking over the 15,700-capacity arena from 2–11pm.
In joining forces with AEG, promoter We Made It Ltd says the Made Festival brand “steps up another level”, following its sold-out fifth-anniversary event in Birmingham last month.
“After the fifth year of the Made Festival summer edition and a 12,000 sell-out at Perry Park in July, we felt it was time to take the brand to the next level,” says festival director Pete Jordan.
“We are really excited to be working with the Made Festival team. They have built a great event with a strong following”
“We wanted to bring the extravaganza of the festival into an indoor setting, and in autumn, when the UK festival season is well and truly over. Choosing the world-class Genting Arena at the NEC for our new two-day event felt like an appropriate move, and we cannot wait to see the all-star, multi-genre line-up come to life there.”
Adds AEG/Goldenvoice UK promoter Oscar Tuttiett: “We are really excited to be working with the Made Festival team. They have built a great event with a strong following and we’re looking forward to seeing how we can build on this together.
“We are thrilled to be doing Made for the Weekend in Birmingham. It’s an amazing city that has been such a strong market for touring in recent years, and we hope the local community will be pleased to see this new indoor festival arrive.”
Day tickets are priced from £32.50, and weekend tickets from £55, plus booking fee, and will be available from the Made Festival website on Friday 10 August.
APE announces midweek In the Neighbourhood programme
All Points East, AEG’s new week-long BST-style festival in east London’s Victoria Park, has announced plans for its slate of free-to-access midweek programming, which will include an outdoor cinema, aerial circus performances and workshops, tennis, yoga, spoken-word poetry, children’s storytelling, bars, street food and live music.
All Points East (APE), announced last October, combines two long weekends of music – an eponymous three-day music festival and three ‘APE Presents’ headline shows – with four non-music days in between. It is the company’s first event in Victoria Park – formerly home to non-AEG events Field Day, Lovebox and Citadel – on which it has an exclusive until 2022.
Similarly to its successful British Summer Time (BST) event in Hyde Park, all midweek entertainment, dubbed All Points East In the Neighbourhood, will be free to access and open to the general public, “as part of dedicated drive to provide free content for local residents and the wider community and to support local businesses”, say promoters AEG Presents and Goldenvoice.
“Goldenvoice/AEG Presents is very excited to announce All Points East In the Neighbourhood,” says event manager Jenny Hamada. “Offering our event site back to the community to enjoy a diverse range of free content is part of our continued drive to enhance the positive impact of our event.
“Community benefits are a key part of what will be delivered”
“Promoting and celebrating local talent is the very fabric of In the Neighbourhood, with activities being sourced from the outstanding organisations and artists based throughout Tower Hamlets and areas surrounding Victoria Park.”
The mayor of Tower Hamlets, John Biggs, comments: “Victoria Park is a great space for events and we are excited about All Points East coming to the borough. When we made the agreement with the promoters we ensured that community benefits are a key part of what will be delivered.
“There will be a four-day programme of free activities, which is an exciting opportunity to showcase our borough’s rich and diverse cultural talent and ensure that local people have a chance to get involved in what should be a great event.
“In the Neighbourhood will mean residents and families in Tower Hamlets can enjoy dozens of free events and sample some of the culinary delights and beverages provided by local food and drink businesses.”