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The LGBTIQ+ List 2021: Joanne Croxford

The LGBTIQ+ List 2021 – IQ’s first annual celebration of queer professionals who make an immense impact in the international live music business – was published in the inaugural Pride edition (issue 101) this month.

The 20 individuals comprising the LGBTIQ+ List 2021, as nominated by our readers and verified by our esteemed steering committee, have gone above and beyond to wave the flag for an industry that we can all be proud of.

To get to know this year’s queer pioneers a little better, IQ asked each individual to share their challenges, triumphs, advice and more. Each day this month, we’ll publish a new interview with an individual on the LGBTIQ+ List 2021. Catch up on the previous interview with Zoe Williamson, agent at UTA in the US here.


Joanne Croxford
Wellness & diversity specialist/live touring/tour assistant
London, UK

Tell us about a personal triumph in your career.
Volunteering with Girls Rock London and bringing the learnings around gender diversity and anti-racism in my recent work at the Tour Production Group (TPG) has been huge.

We recently had a production manager in the TPG give us the feedback that as a result of the space that production manager Keely Myers and I have co-facilitated, they feel comfortable to talk to their artists and clients about diversity in their crews, and that’s possibly one of the greatest achievements in my career to date.

What advice could you give for young queer professionals?
There is a massive lack of queer talent in our industry and bringing other queer people with you is a chance to make real change happen. Be sure to identify active allies who are committed to getting more queer representation hired and feeling welcome in your work environment.

A cause you support.
3T is one that is very close to my heart as is Girls Rock London. Both programmes really address the issue of ethnic and gender diversity in the industry and offer genuine safe spaces for women, trans and gender non-conforming people of colour to learn about our industry and how to get into it (and thrive!).

“[We need to stop] assuming it is the responsibility of marginalised groups to teach others how to correct the inclusivity issue”

Tell us about a professional challenge you often come across as a queer person.
Having to come out every time I meet someone new at work, or the side-eyes that I receive when people realise my partner is indeed a woman. I have noticed that doors close for me and opportunities have been taken away because I didn’t welcome, nor encourage, the male gaze.

Being sexualised as a heavily tattooed queer woman is tiring! And let’s not even get started on the challenges I have experienced when working alongside members of the trans community in this industry – trying to justify how a colleague decides to live their life to a room full of cis men is literally one of the most frustrating things I have had to do.

Followed by having to continually correct people when they misgender someone. This kind of toxic masculinity is really unpleasant and certainly makes for a seriously unhappy workforce.

What one thing could the industry do to be more inclusive?
Not assuming it is the responsibility of those from marginalised groups to teach others how to correct the problem around inclusivity. We all need to dig deep and take a very good look at the culture we have in our industry.

What does the future of the industry look like?
Many of the new and younger artists and crew that I have been working with during this time are talking about introducing things like inclusion riders into their list of demands for live shows – as well as introducing Safe Space Agreements backstage where people can work with no worry of harassment. This is the future, and I am so excited to be a part of it!


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