The latest industry news to your inbox.

I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy

Ticketmaster officially launches in Switzerland

Ticketmaster is to launch in Switzerland via a strategic partnership with local company Tixtec.

The Live Nation-owned ticketer established a Swiss operation, Ticketmaster Switzerland GmbH, last June, prompting speculation it had set its sights on one of the world’s biggest live music markets, although Ticketmaster at the time declined to elaborate on its plans. In a statement released today, the company says it sees Switzerland as a “key market with a growing live entertainment business and significant venues”.

Will Switzerland be country #22 for Ticketmaster?

The strategic partnership sees Ticketmaster, the world’s largest ticketing company, expand its reach to 30 countries worldwide.

George Egloff, CEO of Tixtec, comments: “Ticketmaster is the global leader in ticketing, and to be part of the team that is bringing its technology and service to Switzerland is truly an honour. The collaboration represents a huge milestone in live entertainment, and will significantly benefit Swiss fans, venues, sports clubs and event organisers alike.”

“We are excited to bring Ticketmaster to Swiss fans, introducing greater levels of service and choice in the ticketing sector in Switzerland and providing fans seamless access to our worldwide marketplace of events,” adds Mark Yovich, president of Ticketmaster International. “Working with George Egloff and his team brings together our global experience with his invaluable understanding of the Swiss ticketing and live entertainment sector.”

A planned merger of Switzerland’s two current leading ticket agencies, Starticket and Ticketcorner, was in May blocked by the Federal Competition Commission.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.