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Vivendi completes acquisition of Garorock

Through its Olympia Production subsidiary, Vivendi has finalised its acquisition of Garorock, one of France’s most popular music festivals.

The deal was first reported by local media in late June, and sees Olympia Production add the 50,000-daily cap. event, held annually in Marmande in south-west France, to its portfolio of festivals, which also includes Festival les Déferlantes and Live au Campo in Perpignan and Brive Festival in Brive-la-Gaillarde.

According to Vivendi – the French parent company of See Tickets, Universal Music Group and Paylogic – each festival attracted record crowds in July, with audience sizes growing by 17%, 15% and 30%, respectively.

In addition to its festival business, Olympia Production – a sister company to the UK’s U-Live, which produces Love Supreme Jazz Festival and Sundown Festival, among others – produces and promotes a number of concerts, comedy shows and musicals.

Garorock, established in 1997, is one of France’s largest festivals, held annually over four days at the end of June. The 2018 event, headlined by Indochine, Marilyn Manson, DJ Snake and Macklemore, attracted more than 145,000 people. Its 2019 line-up will be released in December.

 


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Vivendi to launch new festival in France in 2019

French media conglomerate Vivendi has announced it will be launching a new festival in the French city of Limoges in 2019. The festival will be organised and produced by the team behind Brive Festival, another Vivendi-owned event.

For the media giant, this is the latest in a series of French music festival acquisitions. After buying Brive Festival four years ago, Vivendi and its subsidiaries have been keen to add to this portfolio. Earlier this year, it was agreed Olympia Production, a subsidiary of Vivendi, would co-produce Les Déferlantes and Live at Campo, two festivals based in the South of France. Additional to this, as of June 2018, Vivendi is close to finalising a deal to acquire Garorock festival, located in France’s south west.

“It is a question of innovating and proposing, besides the numerous concerts, multiple animations likely to allure the family.”

Next year’s festival in Limoges is already being welcomed by some residents and local media. 2018 saw the disappearance of two of the city’s most popular summer festival events, Lost in Limoges and Urban Empire. Next year’s event represents the opportunity to build on past events, with French news website Le Populaire’s Limoges edition saying: “It is a question of innovating and proposing, besides the numerous concerts, multiple animations likely to allure the family.”

Though revellers have a year to wait before they can enjoy another festival in Limoges, some details of the event are already being released. The two-day event will be dedicated to urban and electro music and aims to have something for a family of all ages to enjoy. It will also see a campsite installed inside the festival grounds.

 


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