Lippupiste partners with Helsinki Olympic Stadium
CTS Eventim-owned Lippupiste has signed a five-year ticketing and marketing agreement with Finland’s largest venue, the Helsinki Olympic Stadium.
The deal makes Lippupiste one of the main partners of the 36,000-capacity Olympic Stadium, which is due to re-open later this year following renovation works.
“We are in the process of creating a new type of event culture in Finland in which consumers come not only to attend a concert or watch a game but to enjoy a comprehensive experience,” says Lippupiste MD Ari Palhamo.
“The renovated Olympic Stadium will be a place for meetings throughout the year, and we are extremely glad about this cooperation. Together, we will have many opportunities to serve the public and offer new types of experiences.”
“We are in the process of creating a new type of event culture in Finland”
Ari Kuokkanen, MD of the Olympic Stadium adds that Lippupiste is “playing an important role as a service provider and partner for the new era” of the stadium.
Speaking to IQ for the International Ticketing Yearbook 2019, Lippupiste sales director Mari Hatakka commented on the potential in Finland for offering full-service partnerships to venues, due to “diminishing funds in the public cultural sector”.
Lippupiste is the leading ticketing provider in Finland, followed by Ticketmaster Finland and local brand Tiketti, selling around 18,000 tickets per year.
Last year, the company signed a ten-year ticketing rights deal with the 13,500-seat Tampere Deck Arena, due to be completed in late 2021. Fellow Helsinki venues Hartwall Arena (15,500-cap.) and the future Garden Helsinki (16,000-cap.) are serviced by Live Nation-owned Ticketmaster Finland.
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Ticketmaster partners with Garden Helsinki arena
Ticketmaster Finland has announced an exclusive partnership with events arena Garden Helsinki.
Currently under city planning, Garden Helsinki will be completed in stages from 2020 to 2023. The arena will host sporting, music and cultural events, with a capacity of 16,000 seats and 120 boxes.
The partnership sees Ticketmaster become the official ticketing partner of the arena. In addition to providing ticketing services, the company will offer other services including creative marketing and access to ticketing technology.
“The live experience no longer begins when the fans sit down in their seats but from the moment they purchase their ticket,” says Timo Everi, chairman of the Garden Helsinki board. “With their market leading position in Finland and internationally, Ticketmaster is easily the best partner to fulfil our ambitions and help us to grow our business.”
Ticketmaster Finland managing director Jakob Lund says his team is “honoured to be a part of the Garden Helsinki project.”
“The live experience no longer begins when the fans sit down in their seats but from the moment they purchase their ticket”
“We have the world-class technology and experience required for a venue of this stature, and the marketing reach needed to fill it,” comments Lund. “With the live industry booming like never before, this is truly an exciting time for fans, clients and our team alike.
In 2016, the 15,500-capacity Hartwall arena in Helsinki – Finland’s largest venue – partnered with Ticketmaster Finland, ending a previous deal with CTS Eventim’s Lippupiste.
According to the International Ticketing Yearbook 2018 (ITY), Lippupiste had 53% of the market in 2016 prior to the Hartwell-Ticketmaster partnership, as opposed to Ticketmaster Finland’s 36%.
Lippupiste sales director of culture and live entertainment, Mari Hatakka, told ITY that “the fight over future venues is going to be tough – these are pretty much must-win cases for ticketing operators.”
Other future venues include Tampere Central Deck and Arena (11,000-cap.), which is set to open in 2021 and Helsinki’s Olympic Stadium (36,000-cap.), which will re-open later this year.
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