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First Global Citizen Hamburg ‘surpasses all expectations’

Live Nation Europe president John Reid has hailed the success of yesterday’s Global Citizen Festival Hamburg, which marked the European debut for the UN-backed benefit concert series with performances by Coldplay, Shakira, Herbert Grönemeyer, Pharrell Williams and Ellie Goulding.

Held at the Barclaycard Arena (16,000-cap.) ahead of today’s G20 summit, the show was attended by more than 12,000 ‘Global Citizens’ – tickets aren’t for sale, with attendees instead earning entry through civic engagement – and aimed to earn commitments from world leaders “towards [tackling] some of the greatest global issues of our time, including the education deficit, global health security, gender equality and the refugee crisis”.

The show was also streamed live to millions around the world via broadcast partner ARD.

According to Global Poverty Project – the organisation behind the festivals, which also take place in the US and, for the first time last year, India – actions taken by supporters in the run-up to the event secured US$706 million worth of commitments to its goals.

“I’m deeply grateful for the achievements of the Hamburg Global Citizen Festival … which has hugely surpassed all expectations”

These include Germany maintaining its foreign aid budget at 0.7% of GNI, “to ensure no one is left behind”; Canada, Australia and the EU reaffirming $151m worth of commitments to polio eradication; and Norway, Belgium, the Netherlands and several charitable foundations committing more than $172m towards the She Decides movement, set up to counter US president Donald Trump’s ‘gag rule’ prohibiting the public funding of organisations which advise on abortion.

Reid says the show marked a “great night in Hamburg to launch the European campaign for a wonderful cause and movement” and offered his congratulations to “Hugh Evans [the founder of Global Poverty Project], Matt Schwarz [of Live Nation GSA] and the entire team.” (Live Nation was a partner of the event.)

Schwarz, COO of Live Nation in Germany, Switzerland and Austria, adds: “I’m deeply grateful for the achievements of the Hamburg Global Citizen Festival. I thank the entire Global Citizen organisation around Hugh Evans, and our Live Nation team, for their outstanding cooperation during this premiere, which has hugely surpassed all expectations.”


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