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Ticketmaster partners with UK operator SivLive

Ticketmaster UK has formed an exclusive ticketing partnership with SivLive, the operator of the 13,500-capacity FlyDSA Arena Sheffield and other venues in the northeast of England.

The deal will see Ticketmaster introduce digital ticketing into SivLive’s venues, which in addition to FlyDSA Arena, formerly Sheffield Arena, include Sheffield City Hall (2,270-cap.l, Scarborough Spa (570-cap.) and Whitby Pavilion (380-cap.).

“Ticketmaster’s recent work in digital ticketing has been groundbreaking and exceeded expectations, so it is really exciting to partner with them,” comments SivLive head Dominic Stokes.

“This move will give us more control and give fans the best possible experience when entering our venues.”

“Ticketmaster’s recent work in digital ticketing has been groundbreaking and exceeded expectations, so it is really exciting to partner with them”

“It’s an honour to say we will be working with SivLive, further demonstrating our commitment to providing venues with the best possible ticketing technology,” says Ticketmaster UK MD, Andrew Parsons.

“We think mobile-first with everything we do, from how fans discover events through to digital entry and we’re looking forward to bringing that ethos to Sheffield’s most important and busiest venues.”

Ticketmaster has introduced digital ticketing technology at all Academy Music Group venues, including O2 Academy Brixton (5,000-cap.) and O2 Shepherd’s Bush Empire (2,000-cap.) in London, and SMG Europe’s UK venues, now operated by ASM Global. Ticketmaster’s digital tickets were most recently used at festivals Citadel, Lovebox and SW4.

 


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Sheffield Arena becomes FlyDSA Arena

Sheffield Arena has been renamed FlyDSA Arena following the signing of a naming rights deal with Doncaster Sheffield Airport (DSA) in South Yorkshire.

The three-year deal, which sees the airport – formerly known as Robin Hood Airport Doncaster Sheffield – invest a “six-figure” sum into the 13,500-capacity venue, was announced today and sees the arena assuming its new identity with immediate effect.

Robert Hough, chairman of DSA owner Peel Airports, comments: “DSA and the arena are key parts of Sheffield and the region’s leisure offering, so by working together we hope to attract even more visitors to the region.”

“We are absolutely delighted to be working with DSA on this new chapter of the arena’s history,” adds Alex Pettifer MBE, deputy chairman of the arena’s owner, Sheffield City Trust.

“This is a brilliant example of positive collaboration between two integral local businesses”

“Both DSA and the arena are integral to the region’s economy and the significant contribution from both organisations supports the continued growth of visitors to South Yorkshire from across the county and further afield.

“This is a brilliant example of positive collaboration between two integral local businesses and we look forward to welcoming visitors to FlyDSA Arena very soon.”

FlyDSA Arena is owned by the charitable Sheffield City Trust and operated by its subsidiary, Sheffield International Venues (SIV), which took over from Live Nation in 2015. It was ranked 17th in the world in Pollstar’s recent mid-year report, with ticket sales of 306,365 in H1 2017.

Joe Waldron took over as its new general manager in July following the departure of previous GM John O’Shea.

 


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