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Last Tour partners with discovery platform Fever

Spanish promoter Last Tour has formed a strategic alliance with live entertainment discovery platform Fever.

According to Last Tour – the promoter behind Bilbao BBK Live, Cala Mijas, BIME and Kalorama – the alliance will enable the company to “reach more and new audiences, in addition to promoting its expansion in LATAM, where Fever has experience in several territories”.

In addition, the agreement will allow Last Tour to “create synergies to expand its productions around the world”.

Fever is based in Madrid, Spain and New York, US and is led by Spaniards Ignacio Bachiller Ströhlein, Alexandre Perez Casares and Francisco Hein.

The platform makes personalised recommendations for users to enjoy unique, in-person local experiences such as immersive exhibitions, interactive theatrical experiences and festivals.

“It offers us the opportunity to carry out our activities more efficiently, to exchange knowledge, generate new opportunities”

The company is reportedly valued at $1.8 billion after its last funding round in February 2023, which was led by Goldman Sachs.

“This alliance is excellent news, as it merges the best of two outstanding companies: technology and entertainment,” says Alfonso Santiago, CEO of Last Tour.

“It offers us the opportunity to carry out our activities more efficiently, to exchange knowledge, generate new opportunities and the international development of both organisations.”

Francisco Hein, CMO and co-founder of Fever, adds: “This agreement is a significant step for us. Not only does it allow us to offer very high-quality musical content, but it also helps us to continue positioning ourselves as technological partners within the industry.”

Last Tour’s stable of events also includes Azkena Rock Festival, Donostia Festibala, Goxo, Navia Suena festival and Festival Santas Pascuas.

Bilbao BBK Live, Cala Mijas and BIME last year became the first festivals in Europe to receive B Corp certification.

 


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Live platform Fever secures $110m funding round

Live entertainment discovery platform Fever has reportedly generated a further US$110 million (€103m) in a new venture funding round, giving the company a valuation of $1.8 billion.

According to tech.eu, the funding round was led by Goldman Sachs and attracted investors such as Eurazeo, Convivialité Ventures, Goodwater Capital, Alignment Growth, Vitruvian Partners and Smash Capital, and will enable the firm to invest in new content opportunities.

Based in Madrid, Spain and New York, US, Fever is led by Spaniards Ignacio Bachiller Ströhlein, Alexandre Perez Casares and Francisco Hein,  and raised $227m in a previous funding round 12 months ago.

The platform makes personalised recommendations for users to enjoy unique, in-person local experiences such as immersive exhibitions, interactive theatrical experiences and festivals.

The firm says it has doubled its turnover in the past year, with North America now comprising over 50% of its revenues

It also collaborates with event organisers to create new attractions through its Fever Originals series, including its Candlelight Concert series in London, which has showcased the music of Hans Zimmer, Taylor Swift and Coldplay, among others.

The firm says it has doubled its turnover in the past year, with North America now comprising over 50% of its revenues. It has expanded its international presence from three cities six years ago, to dozens of cities across Europe, America, Asia, and Oceania.

“Fever’s success is underpinned by smart technology, amazing partnerships, and dedicated creators – three factors which we believe will ensure its continued growth and expansion in the future,” said Stephen Kerns of Goldman Sachs Asset Management last year.

 


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Live entertainment platform Fever raises $227m

Live entertainment discovery platform Fever has raised $227 million in a funding round that values the company at more than $1 billion (€900m).

Led by Goldman Sachs, the round is said to be the largest ever for a live entertainment tech startup and attracted investors including Alignment Growth, Goodwater Capital and Smash Capital. Eurazeo and Vitruvian Partners have also participated through a secondary investment of an undisclosed amount.

Based in Madrid, Spain and New York, US, Fever is led by Spaniards Ignacio Bachiller Ströhlein, Alexandre Perez Casares, and Francisco Hein. The platform makes personalised recommendations for users to enjoy unique, in-person local experiences such as immersive exhibitions, interactive theatrical experiences and festivals. It also collaborates with event organisers to create new attractions through its Fever Originals series.

“Despite the challenges of the pandemic and the novelty of the metaverse, there has never been a better time for thrilling and well-curated IRL events”

“We’re proud of our role in empowering experience creators to deliver memorable real-life experiences to millions around the world seeking to share unique moments,” says Fever CEO Bachiller Ströhlein. “Despite the challenges of the pandemic and the novelty of the metaverse, there has never been a better time for thrilling and well-curated IRL [in real life] events. Fever and the amazing event creators who use our platform are well-placed to meet the zeitgeist.”

Fever, whose largest market is the US, has grown its revenues 10x since its last financing round in 2019 and has expanded its international presence from three cities five years ago, to over 60 cities across Europe, America, Asia, and Oceania.

“Fever’s ability to grow revenue ten-fold in the last two years demonstrates both the strength of its team and the enduring demand for real-life experiences,” says Stephen Kerns, MD in the growth equity business within Goldman Sachs Asset Management.

“Fever’s success is underpinned by smart technology, amazing partnerships, and dedicated creators –three factors which we believe will ensure its continued growth and expansion in the future. We are thrilled to support Fever’s team in its mission of making culture and entertainment more accessible across the world.”

Upcoming Fever Orginals include its Candlelight Concert series in London, showcasing the music of Hans Zimmer (Central Hall, Westminster, Taylor Swift (Butchers Hall) and Coldplay (Southwark Cathedral).

 


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