Fandango to sell tickets directly through iOS 10
Fandango, the movie ticketing company which last month signed a groundbreaking agreement to sell film tickets through social media app Snapchat, today announced another major coup in the form of a similar deal with Apple.
American iPhone and iPad users will, with the launch later this year of incoming operating system iOS 10, be able to find and buy film tickets through the inbuilt Messages chat client.
Customers will also be able to pay for their tickets using Apple’s Apple Pay mobile payment service.
“Fandango has worked for nearly a decade on new ways to enhance and simplify the moviegoing experience for Apple users, and we’re thrilled to introduce what we think is the ultimate social commerce solution for moviegoers – [a] truly a first-of-its-kind product,” says Fandango president Paul Yanover. “With Fandango in Messages, we’ll be able to quickly activate people’s desire to see a movie with friends and family and get them ready for the theatre by easily purchasing tickets, all with a few taps within their Messages conversation.”
Apple has sold well in excess of 700 million iPhones worldwide, and as of January 75% of users of iOS devices were using the latest version, iOS 9. iOS 10 will be released this autumn.
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Snapchat becomes next social ticket platform
Could Snapchat be the next ticketing battleground?
As live event ticketers fall over themselves to sell their inventories directly through Facebook, 20th Century Fox has instead turned to the youth-focused photo-sharing app to shift tickets for its upcoming superhero film, X-Men: Apocalypse.
By swiping up on a video ad for the film in Snapchat’s sponsored Discover channel, users in the United States are redirected to a web page within the app to buy tickets from Fandango. Until tomorrow (24 May), app users can also share selfies as Apocalypse, Cyclops, Mystique, Storm, Nightcrawler, Magneto, Quicksilver, Professor X or Beast using X-Men-themed photo or video ‘lenses’.
Snapchat has more than 100 million daily active users, and an estimated 60% of 13- to 34-year-old Americans use the app.