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K2 joins forces with Y Entertainment Group’s AGI

UK-based international booking agency K2, which represents the likes of Metallica, Iron Maiden and Slayer, has announced a joint venture with investment firm Yucaipa’s umbrella of companies.

Under the new partnership, K2 joins the Yucaipa-owned international booking agency Artist Group International (AGI) in the Y Entertainment Group.

Yucaipa’s existing interests in the music industry also include a joint venture with Paradigm Talent Agency, a minority stake in Primavera Sound and Primavera Pro and an acquisition of US promoter Danny Wimmer Presents (DWP).

“I have had the pleasure of collaborating with [AGI chairman] Dennis and the team at AGI for many years,” says K2 founder and renowned music agent John Jackson.

“Not only is there mutual respect between us, but we share a similar philosophy and work ethic when it comes to our artists, agents and staff. As such, joining forces is the perfect fit and an opportunity to flourish on the global stage.”

K2 agency was launched in 2004 and in recent years has acquired UK companies EGO Agency and Factory Music Management and Agency.

“Joining forces is the perfect fit and an opportunity to flourish”

Founder of Factory Music Management and Agency, Sharon Richardson, brought to K2 her roster of over 20 rock and metal artists, which include Delain, Sabaton, Steve Harris’s British Lion and Metal Allegiance. The acquisition of EGO brought over company founder Jim Morewood, agent Yerry Stetter, and EGO’s largely heavy metal-focused roster.

Chairman Dennis Arfa says, “John runs one of the best agencies in the world. We’re thrilled to be working with him and his K2 team. We share many clients including Metallica, Ghost, and Volbeat and over the years have developed a natural synergy. We are pleased that our ownership has staunchly facilitated and supported our expansion efforts.”

AGI was founded in 1986 and represents artists such as Billy Joel, Metallica, Def Leppard, Rod Stewart and Motley Crue.

It was acquired by The Yucaipa Companies in 2011, with an eye towards expanding its reach in the live entertainment space through strategic acquisitions and organic growth.

The companies say plans for collaboration, expansion and diversification will be further revealed in the coming months.

 


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K2 Agency acquires Factory Music

K2 Agency, which represents Metallica, Iron Maiden and Slayer, has acquired booking agency Factory Music, it announced today.

Sharon Richardson, who launched UK-based Factory Music Management and Agency in 2004, will join K2 on 1 October, bringing a roster that includes some of the biggest names in metal to John Jackson’s company.

“We have known and worked with Sharon for many years, and when the opportunity arose for her to join I jumped at the chance,” says Jackson, CEO of K2 Agency. “She will be joining the K2 team headed by Jane Miller, who has worked with me since the early ’80s, and Leo Benton, who joined us four years ago from Newcastle University.

“Sharon will be bringing to K2 her roster of over 20 rock and metal artists, which include Delain, Sabaton, Steve Harris’s British Lion and Metal Allegiance. They join the extensive roster of K2 artists [including] Alter Bridge, Ghost, Gojira, Iron Maiden, Mastodon, Metallica [pictured] and Slayer.”

“We have known and worked with Sharon for many years, and when the opportunity arose for her to join I jumped at the chance”

In addition to booking, Factor Music manages Delain and Alex Skolnick of Testament and offers tour production services.

Richardson adds: “We are extremely thrilled at having the opportunity to join and be part of the K2 team after working with and knowing John for many years. It felt that joining the K2 team is more than a positive step forward and we are delighted to be bringing our roster of artists over to K2.

“I am very fortunate to be joining such a respected company, which prides itself on a top-quality service to [its] roster of artists, and I look forward to an exciting and successful future at K2.”

Jackson, formerly of Helter Skelter Agency, formed K2 in 2002. He was also the co-founder with Kili’s Stuart Galbraith of the now-defunct Sonosphere festivals.

 


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