Live Nation Asia launches creative agency in HK
Live Nation has partnered with Hong Kong-based marketing agency EX-R Consulting to launch Live Nation Connects, a new creative and brand marketing company aiming to connect brands with music fans across Asia.
Headquartered in Hong Kong, the marketing agency will serve brands regionally, focusing on China, Japan, Korea, Singapore and Taiwan.
“By combining EX-R’s vast experience in brand activations and our expertise in live entertainment, Live Nation Connects will bring a unique offering to brands across Asia,” says Paul Antonio, president of Asia and Middle East at Live Nation.
The agency aims to enable brands to reach fans through creative experiences, using original and branded content, experiential events and production, digital and social media, fan intelligence, artist relations and technology such as virtual reality and multicasting.
“The opportunity for meaningful connections between brands and fans is at an all-time high and Live Nation Connects will do just that by delivering authentic brand partnerships via creative and experiential marketing,” comments Colleen Yu, founder and principal of EX-R Consulting.
“Live Nation Connects can enable brands to be a meaningful part of culture and engage with fans through the power of live”
“Our proven track record working with Live Nation over the years provides a solid foundation for Live Nation Connects and we are very proud to be partnering with them to work with agencies and brands across Asia.”
“Live music fans are among the world’s most receptive audiences with 90% of fans believing that brands can enhance the live experience,” adds James Dick, SVP at marketing partnerships at Live Nation Asia.
“Live Nation Connects can enable brands to be a meaningful part of culture and engage with fans through the power of live.”
Live Nation Asia has promoted tours by the likes of Backstreet Boys, Green Day, Maroon 5, Troye Sivan and U2, along with festivals including Creamfields Hong Kong and Download Japan.
The marketing division has partnerships with Budweiser, Pernod Ricard, SingTel, Hilton, Monster Energy, Citi, Amex and Mercedes-Benz.
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