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Goldsmith launches Nvisible: “an agency for agencies”

Veteran concert promoter Harvey Goldsmith has announced the launch of a new specialist events agency, Nvisible, in a bid to create an expert service to help agencies seeking live events success.

Goldsmith heads a team of specialists in his role as chairman at Nvisible, offering creative, design, production and project management services to agencies within the live events and experiential marketing industries.

Nvisible aims to be the “unseen partner” behind popular live experiences, lending an expert hand to event agencies in need of extra help. The agency specialises in live music, sport and entertainment events.

“I am confident Nvisible will be the unseen partner behind some of the most successful events in 2019 and beyond”

Mark Bustard helps lead the team as managing director, building on experience accrued as creative producer for U2. The team’s creative director is Grant Campbell, who has extensive experience in advertising and in the creation of live sport and entertainment experiences. Production director Jim Baggott, project director Luke Carr and technical director Tim Spears complete the executive team.

“Collectively and individually, this team has worked on myriad world-class and iconic live experiences,” says Goldsmith. “I’ve brought them together to create a ‘best in class’ service for agencies wanting to achieve success through live events.”

Goldsmith launches Nvisible with over 50 years of industry experience under his belt: “It feels like the perfect time for Nvisible; I am confident we’ll be the unseen partner behind some of the most successful events in 2019 and beyond.”

 


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Matthew Lazarus-Hall’s Uncommon Cord goes global

Uncommon Cord, the consultancy launched by Matthew Lazarus-Hall following his stepping down as CEO of Australia’s Chugg Entertainment, has expanded into Europe and North America with offices in London and Los Angeles.

As reported in issue 67 of IQ Magazine, Lazarus-Hall departed Chugg – one of Australia’s largest concert promoters – in March to set up Uncommon Cord, which creates experiential interaction between clients and consumers in the live entertainment sector. He had spent 12 years at Chugg, for which he had promoted or co-promoted Australian dates by Coldplay, Radiohead, Elton John and Robbie Williams, as well as overseen the St Jeromes Laneway and CMC Country Music Festivals.

“I’m excited to see that … Matthew is already expanding his business internationally and working on some really innovative and world-class projects”

“Starting Uncommon Cord was a natural evolution,” he tells theMusic.com.au. “My skills and breadth of experience can transition across a diverse range of industries and I am excited to apply this in creating the next generation of events and experiences.”

Chugg founder Michael Chugg adds: “I’m excited to see that only a few months since leaving the CEO role at Chugg Entertainment, Matthew is already expanding his business internationally and working on some really innovative and world-class projects,” which reportedly include projects in live music, tourism, insurance and medicine.

 


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