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Yourope launches European Green Festival Roadmap

Yourope, the European festival association, has unveiled the European Green Festival Roadmap 2030, a comprehensive guide designed to assist European festivals and events in adopting sustainable practices.

Developed as part of the “Future-Fit Festivals” (3F) project, the roadmap aligns with the EU Green Deal’s emissions reduction target of at least 55% by 2030.

It also incorporates the United Nations’ Sustainable Development Goals (SDGs) and industry requirements. The roadmap is the result of collaboration between Yourope, A Greener Future (AGF), Greener Events Norway, and the GO Group (Green Operations Europe) think tank.

The European Green Festival Roadmap 2030 provides a comprehensive framework comprising seven areas of action, offering practical recommendations ranging from management structures to specific sustainability measures in event creation and production processes. It is publicly available and accessible free of charge to any European festival or cultural event.

The association says that this joint pan-European publication represents a significant milestone for the festival sector, providing a valuable tool for organisers not only within the European Union but also internationally.

During its preview at the Green Events & Innovation Conference (GEI) in London and the 9th international GO Group workshop in Barcelona, the roadmap received overwhelming interest and feedback from industry professionals. The development process, which commenced in early 2022, involved kick-off workshops and public discussion panels with representatives from the European Commission and Parliament.

“The roadmap helps prioritise and simplify the actions individual festivals need to take”

Holger Jan Schmidt, general secretary of Yourope and GO Group co-founder, says, “Improving our festivals and increasing sustainability throughout the industry is an ongoing topic for Yourope and also for me personally. That’s why it’s a particular pleasure to present the European Green Festival Roadmap as the icing on the cake of tools we recently published – all are open source, accessible to everyone and transferable to other cultural areas. We believe that the roadmap is a big step in the only right direction. Also, it serves as an excellent basis for further exciting and helpful projects.”

Claire O’Neill, CEO of A Greener Future, shared her perspective on the roadmap, saying, “After nearly two decades working with festivals worldwide for sustainability, we’re really happy to harness and share learnings in this European Green Festival Roadmap with Yourope. The roadmap helps prioritise and simplify the actions individual festivals need to take, and shines a light on areas for collective effort by the industry and beyond.”

Linnéa Svensson, co-founder of Greener Events Norway and the GO Group, emphasised the urgency of taking action, stating, “Climate change is already upon us. Heavy rain and severe drought are becoming increasingly normal, which tells us there’s no time to lose. It is time to act now – and this roadmap will guide you to get started or even to get more advanced. If you haven’t already, just start by starting!”

The European Green Festival Roadmap 2030 can be accessed through the following link: https://yourope.org/home/green-roadmap

Yourope, established in 1998, is the premier association for popular music festivals in Europe, representing approximately 120 festivals and associated organisations from 28 European countries. The association aims to strengthen and enhance the European festival scene while promoting arts, music, and cultural connections.

Yourope’s working groups focus on various festival-related topics, including sustainability, climate action, environmental protection, event safety, marketing and communication, and human resources and wellbeing. The association also hosts the biannual European Festival Conference (EFC) and organises the annual European Festival Awards (EFA).


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