Taylor Swift’s Eras Tour is continuing to smash records after millions of people attempted to buy tickets for the singer’s first concerts in Argentina.

Promoter DF Entertainment says Swift’s 9-11 November dates at Buenos Aires’ 65,000-cap River Plate Stadium sold out in a matter of hours following “unprecedented” demand during this week’s onsale.

More than three million people were in the virtual queue to buy tickets at one point according to DF boss Diego Finkelstein, who tells IQ the “epic” accomplishment speaks for itself.

A third show was added after the first two nights sold out. Prices ranged from 18,000 (€69) to 86,000 (€328) Argentine pesos.

Founded by Finkelstein in 2015, DF inked an exclusive multi-year deal to promote concerts at the famed stadium, aka the ‘Monumental’, earlier this year. The company previously sold out a record 10 nights at the venue with Coldplay last year.

Swift’s November shows form part of her first round of international dates for the Eras Tour

DF has upcoming concerts with artists such as The Weeknd, Roger Waters, Red Hot Chili Peppers and 5 Seconds of Summer. Live Nation acquired a majority stake in the firm in 2018.

Swift’s November shows form part of her first round of international dates for the Eras Tour. The 33-year-old will also play three dates in Mexico’s Foro Sol stadium before visiting Argentina and Brazil, with a closing show on 26 November in São Paulo at Allianz Parque (cap. 43,713).

The Latin American dates will be supported by pop singer Sabrina Carpenter and produced by Taylor Swift Touring.

Eras is tipped to eclipse the superstar’s 2018 Reputation Stadium Tour, which became the US’ highest-grossing tour in history, selling over two million tickets for 38 shows for a total of $266.1 million. Swift has just over 20 dates remaining of the North American leg, which saw “historically unprecedented demand” when it went on sale last year.

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Argentina’s DF Entertainment has inked an exclusive multi-year agreement to promote concerts at the famed Estadio River Plate in Buenos Aires.

DF, which was founded in August 2015 by veteran concert promoter Diego Finkelstein, previously sold out an unprecedented 10 nights at the 65,000-cap stadium with Coldplay last year.

“We are very excited and happy about this news,” Finkelstein tells IQ. “River is known as the biggest and most emblematic stadium in Latin America and is a must-play for the biggest artists in the world.

“In 2022, DF Entertainment promoted the 10 sold-out Coldplay shows at River, which set a new record in the market, plus two sold-out Harry Styles shows and one sold-out Guns N’ Roses show. Very soon, we will announce the amazing acts who will be performing at River Plate Stadium in 2023 and the following years.”

DF also has upcoming shows in Argentina with the likes of The Weeknd, Imagine Dragons and Ludovico Einaudi

The national record previously belonged to Roger Waters, who played nine The Wall concerts at the “Monumental” venue in March 2012.

Buenos Aires-based DF also has upcoming shows in Argentina with the likes of The Weeknd, Imagine Dragons and Ludovico Einaudi. Live Nation acquired a majority stake in the firm in 2018.

A special live broadcast of Coldplay’s 28 October 2022 Buenos Aires concert was screened in cinemas in more than 80 countries – a record-breaking number of countries for a live cinema event – topping the box office charts in Argentina, Mexico, Chile amd Netherlands

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