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Global Crowd Management Alliance launched

The Global Crowd Management Alliance (GCMA), a not-for profit group bringing together crowd managers, organisations, businesses and academics, has officially launched.

Spearheaded by the United Kingdom Crowd Management Association (UKCMA), the Event Safety Alliance (ESA) and Event Safety Alliance Canada (ESAC), the initiative will endeavour to “promote reasonable crowd management and crowd safety practices worldwide”, with the aim of becoming a globally recognised body of knowledge for professional crowd managers.

GCMA will be chaired by Gentian Events founder Eric Stuart and has board members from Australia, Canada, Ireland, New Zealand, the UK and the US, with advocates spanning more than 15 countries on five continents.

This organisation will enable us to expand the opportunities for sharing knowledge and experience that will help keep people safe

“This organisation will enable us to expand the opportunities for sharing knowledge and experience that will help keep people safe,” says Stuart.

“Whilst crowd plans are sometimes complex and need specialist knowledge, basic safety principles can be applied to many locations where crowds gather, and those principles can often be learnt and implemented at little cost.

“Most importantly, we should never forget that crowds are made up of people who expect to enjoy a pleasant day or evening out, then return home safely. Good crowd management can help achieve that simple, fundamental goal.”

Stuart, who also chairs the UKCMA, emphasises GCMA’s commitment to diversity in both leadership and membership.

“We welcome everyone who wishes to enhance crowd safety standards across the globe, and who supports GCMA’s goals to Educate, Advocate and Motivate crowd management professionals,” he says.

The organisation stresses that, with the mass exodus of experienced workers from the sector during the pandemic, training and education is more important than ever.

“During the Covid-19 pandemic, many event professionals have, quite logically, focused on infection mitigation measures so events and venues can reopen safely,” says Steve Adelman, GCMA’s deputy chair and VP of the ESA. “But crowds require much more than vaccine passports and face coverings. From catastrophic occurrences like armed attacks to more routine risks such as overcrowding, trip hazards, and inadequate wayfinding signage, crowd management remains an essential issue for everyone involved with live events.

“I am thrilled that the Global Crowd Management Alliance has assembled subject matter experts from around the world who work with these issues every day, and who are prepared to lead and teach others to host safe post-pandemic events.”

 


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Security today: distraction and stagnation

“What has changed since Manchester?” It’s a good question, with a mixed answer. An awful lot has changed. But the bigger question is: “Has it all been beneficial?”

The answer, according to many of my colleagues, would be a simple “no” – and I would have to agree. Yes, a lot of good work has been done, but the direction and focus has often been confused.

Better CCTV, behavioural detection, closer relationships (in some places) with police and some re-engagement have undoubtedly been among the improvements. One really positive action has been the closer scrutiny by safety advisory groups (SAGs) into matters of event security – although the advice has not always been quite as helpful as it might be if SAG members had some training and better understanding of events.

So much money, time and effort has been spent in keeping ramming vehicles away from crowds that other risks have been side-lined and the ‘old-fashioned’ model of risk assessment seems to have been lost in the process. Of course, the consequences of a vehicle attack are likely to be catastrophic, but how great is the likelihood of it occurring? When we look at the risk of drugs, weather and all the other methods of terrorism delivery, the ramming attack risk must be placed within a range of threats and assessed properly. Yet, for the last two years, it seems to have been almost the only focus of many who give security advice for events.

It has taken the mayor of Manchester, Andy Burnham, to push for a wider review of event security overall, under the banner of ‘Martyn’s law’, after one of the victims of the Manchester attack.

I write this as the director of Gentian Events Limited, but I am also the chair of the United Kingdom Crowd Management Association (UKCMA), a group whose sole purpose is to try to keep crowds safe wherever they gather. The UKCMA wrote to Mr Burnham offering support for his cause two months ago and we are hopeful he will take us up on that offer.

When we look at the risk of drugs, weather and all the other methods of terrorism delivery, the ramming attack risk must be placed within a range of threats and assessed properly

We do believe more can be done, but a knee-jerk instigation of measures that are not commensurate with the threat cannot be the way.

For the last two years, we have exposed hundreds of thousands to lengthy waits outdoors in extremes of heat and rain while enhanced searches have been implemented. We may have deterrred and kept out terrorists, but we have created far higher-density crowds in vulnerable locations outside while doing so.

Worse in many ways, we have ‘locked down’ open street events by blocking off roads with concrete blockers, vans and HGVs to prevent hostile vehicle attacks. To date, none of those crowds have been impacted by other incidents, because if we had another Manchester, or a firearms/knife attack, a building fire, gas explosion or a drone crashing during these events, our policy of ‘run, hide, tell’ would immediately fail as people run towards blocked exit routes.

In the context of crowds, we are certainly seeing more ‘stampede-like’ behaviour, as frightened people misunderstand what their senses or other information sources are telling them and just run: The Black Friday 2017 incident at Oxford Circus in London (60+ injured as they “escaped” from an innocuous fight); the crowd-initiated evacuation at Global Gathering in New York (a fallen barrier sounding like a gun, with seven injured); and, just last month, self-evacuations at Bank tube station in London (another fight), and 22 injured in New York when a motorbike backfired. Free-running crowds will hurt themselves and each other. But if they run into a dead end caused by hostile-vehicle mitigation measures, the consequences will be worse.

So, yes, things have changed – and, in some ways, improved. But there is much more to do. We are doing our best, but the security industry cannot do this alone: we need help and we need to work together to improve.

 


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New chair for UK Crowd Management Association

The United Kingdom Crowd Management Association (UKCMA) has elected Eric Stuart as chairperson, succeeding Showsec’s Mark Harding.

Gentian Events director Stuart steps up following a ten-year tenure for Harding at the head of the association, which represents more than 40 British crowd-management firms.

UKCMA achievements over the past decade include the creation of National Occupational Standards and subsequent event industry qualifications, while Harding was also seconded to the SIA Strategic Advisory Group and will continue his work with the Safety Industry Authority.

He comments: “It has been an honour chairing the UKCMA throughout a decade of hard work; receiving SIA recognition has been ground-breaking for the industry.

“The future is very bright at the UKCMA”

“The commercial acumen and industry knowledge of the membership provides a solid platform for the new chairperson to take the association to the next stage of development.”

Other UKCMA personnel changes include Steve Blake of Storm4Events joining Tony Ball of SES Group (Show and Event) as a second vice-chairperson to support Stuart.

Anne Marie Chebib, who remains in post as secretary of the UKCMA, says: “The association sends immense thanks to Mark Harding for his tireless efforts over many years, and the support he continues to show in an ambassadorial role to ensure continuity for the organisation.

“We are also extremely excited to welcome Eric Stuart into role as the new chairperson and the creation of a new vice-chairperson role to support. The future is very bright at the UKCMA. We look forward to continuing improvement for all members and stakeholders”.

 


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