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CTS Eventim to sell tickets at petrol stations

CTS Eventim has teamed with German wholesaler Lekkerland and prepaid and payment provider Epay to turn petrol stations into advance ticket sales points.

The three partners have developed a digital ticketing solution that enables the sale of tickets for music, sports and cultural events at gas stations via the digital kiosk, iKiosk.

Consumers receive a printed payment slip after reserving their ticket at the service point, and then pay for the ticket at the checkout. The event ticket is then subsequently emailed to them after payment.

“Being able to offer our extensive ticket portfolio at petrol stations as an additional sales channel is a real gain in the area of ​​digital value-added services with attractive sales potential,” says Karsten Elbrecht, CTS Eventim’s chief commercial officer of ticketing, Germany.

“For gas station stores, ticket sales are a great addition to the offering and a logical development step towards becoming a multi-service hub in the region”

Previously, petrol stations in the country have offered customers a large selection of prepaid products such as vouchers and gift cards via this kiosk, with the addition of ticket sales giving the event industry a new 24/7 distribution channel and the opportunity for artists to reach new target groups.

“For gas station stores, ticket sales are a great addition to the offering and a logical development step towards becoming a multi-service hub in the region,” says Veith Huxohl, Lekkerland’s head of product management & marketing.

“We are very pleased to be able to implement the ticket solution that was introduced with CTS Eventim and has been tried and tested on the market several times at our long-standing partner Lekkerland via our secure payment infrastructure and technology,” adds Maik Süssemilch, director branded & mobile payments, store services at Epay.

 


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CTS Eventim to sell tickets in German supermarkets

CTS Eventim is partnering with a discount supermarket chain in Germany to sell event tickets to grocery shoppers.

In collaboration with payment provider epay, Penny markets will enable shoppers to select and purchase tickets sold by Eventim at in-shop service-point machines.

“Consumers can choose their event, book a seat and print out their voucher directly at the machines,” according to a joint statement from the three companies.

“They can use this voucher to pay for the ticket along with the rest of their purchase at the checkout using your preferred payment method. The cash register is connected directly to the technical infrastructure of epay via the cash register interface. The payment service provider has been using this to activate its prepaid and voucher products at Penny for years.”

The partnership will also enable customers to book and pay for tickets online via the Penny Webshop, the Penny Kartenwelt and the Penny Ticket Shop.

Ice skating show Holiday on Ice will be the first event on sale, with Penny offering exclusive, discounted family tickets.

“Now our customers can conveniently buy their next concert visit from us”

“We are very pleased to have gained additional opportunities to reach our customers with our new partner Penny,” says Karsten Elbrecht, vice president of sales, CTS Eventim.

“With this cooperation, we will be able to open up new target groups for a selected offer. At the same time, the cooperation with Penny will now make it even easier for fans to access unforgettable live experiences.”

Marcus Haus, head of marketing at Penny, adds: “For years we have distinguished ourselves among our customers with additional services that make everyday life easier and shopping more attractive.

“Now our customers can conveniently buy their next concert visit from us. Especially with regard to renowned festivals such as Parookaville, we at Penny have proven to be a reliable and strong partner over the years. In this respect, this commitment now fits perfectly and is logical.”

Germany-headquartered Penny draws around six million customers per month to 2,150 branches across the country. The discounter brand also operates in Austria, the Czech Republic, Hungary, Italy and Romania.

 


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