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Goldsmith launches Nvisible: “an agency for agencies”

Veteran concert promoter Harvey Goldsmith has announced the launch of a new specialist events agency, Nvisible, in a bid to create an expert service to help agencies seeking live events success.

Goldsmith heads a team of specialists in his role as chairman at Nvisible, offering creative, design, production and project management services to agencies within the live events and experiential marketing industries.

Nvisible aims to be the “unseen partner” behind popular live experiences, lending an expert hand to event agencies in need of extra help. The agency specialises in live music, sport and entertainment events.

“I am confident Nvisible will be the unseen partner behind some of the most successful events in 2019 and beyond”

Mark Bustard helps lead the team as managing director, building on experience accrued as creative producer for U2. The team’s creative director is Grant Campbell, who has extensive experience in advertising and in the creation of live sport and entertainment experiences. Production director Jim Baggott, project director Luke Carr and technical director Tim Spears complete the executive team.

“Collectively and individually, this team has worked on myriad world-class and iconic live experiences,” says Goldsmith. “I’ve brought them together to create a ‘best in class’ service for agencies wanting to achieve success through live events.”

Goldsmith launches Nvisible with over 50 years of industry experience under his belt: “It feels like the perfect time for Nvisible; I am confident we’ll be the unseen partner behind some of the most successful events in 2019 and beyond.”

 


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$5.5m investment in WME-IMG

Less than a month after securing a US$250 million investment from Japanese telecoms giant SoftBank, booking and sports agency WME-IMG has another new corporate backer in the form of wealth-management firm Fidelity Management and Research.

Fidelity, which primarily manages a large family of mutual funds, has invested $55m into the agency, which SoftBank valued at $5.5 billion.

WME-IMG says it will use both Fidelity and SoftBank’s investments “to advance [its] global growth strategy through new investments, acquisitions and joint ventures”. The latest of those is last week’s first foray into the fine art world with an investment in London art fair and publisher Frieze.

Music and media agency WME (William Morris Endeavor) and corporate parent Silver Lake Partners acquired sports agency IMG (International Management Group) at the tail end of 2013 for $2.3 billion.