Mojo announces JV with Encore Amsterdam
Mojo Concerts, the Netherlands’ largest concert and festival promoter, has announced it will co-promote Amsterdam urban music event Encore Festival as of 2017.
The new partnership with festival founder Encore Amsterdam – which also organises a weekly club night at the 1,500-cap. Melkweg in Amsterdam and host a radio show on FunX – will, says Mojo, allow the festival to “further expand its strong position in the festival market as the ultimate hip hop and R&B festival in Amsterdam”.
Encore Festival 2016, held at the former NDSM wharf in Amsterdam on 28 August, was headlined by Fetty Wap, Joey Bada$$ and Kehlani and attended by more than 12,000 people.
Live Nation-owned Mojo has been without a CEO since the departure in September of Wilbert Mutsaers after nine months in the role.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.