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ID&T partners with Electric Zoo promoter Made Event

The Netherlands’ ID&T, the world’s largest electric music promoter, and New York-based Made Event, the company behind leading dance music festival Electric Zoo, have announced a strategic partnership aimed at expanding both firms’ events portfolios internationally.

ID&T’s festivals include Dutch EDM mainstays Mysteryland, Awakenings, Amsterdam Open Air, Defqon.1 and Sensation, while Made’s Electric Zoo drew 110,000 attendees to Randall’s Island Park in New York over the last weekend of August 2019. Both companies are part of the LiveStyle group, the successor to SFX Entertainment.

Under the partnership, Made Event will work with ID&T’s European executive team to continue to produce Electric Zoo while and expanding its club and concert business in the New York area. ID&T, meanwhile, will help expand the Electric Zoo brand internationally, with Made working to bring in ID&T’s brands to its home market.

Adam Richman, SVP of Made Event, says: “We are honoured to be working with ID&T, the world’s most notable dance music promoter. Working together with them will allow us to take our flagship brand Electric Zoo to cities around the world.

“We can’t wait to share New York City’s No 1 festival with the rest of the globe.”

“Working together with them will allow us to take Electric Zoo to cities around the world”

Ritty van Straalen, CEO of ID&T Group, adds: “Made Event and ID&T share the same vision. We both believe in high quality experiences and want to bring the best music to market. The Made Event team, with Adam [Richman] and Kevin [Mitchell] as the inspiring leaders, have shown that they know how to create and produce successful events and premier festivals in a very competitive market.

“We are looking forward to be back in New York and working with them on new ideas.”

“Made Event will continue its ongoing expansion of our concert, club and theatre business in the New York area, and the addition of ID&T’s rich portfolio of brands will only act to strengthen this endeavour,” adds Mitchell, Made’s senior director of talent.

Other members of the ID&T Group include promoters ID&T Events, Art of Dance, Q-dance, Monumental and Air Events, booking agencies Platinum Agency and Most Wanted, and management company Headliner Entertainment. The company’s events are attended by more than two million visitors annually and sells 1.5m tickets.

Last month, the company acquired Missin’ Link, a Rotterdam-based urban booking agency.

 


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Randy Phillips steps down as LiveStyle CEO

Randy Phillips, the man who helped to salvage SFX Entertainment post LiveStyle rebrand, is stepping down as the company’s chief executive, as first reported by Billboard.

Phillips will stay on at LiveStyle as a consultant to investors, as the company prepares to sell off several of its assets.

The former LiveStyle boss will now focus on managing US boy band Why Don’t We, whom he states “are really starting to take off”.

Phillips took over the running of Robert Sillerman-founded SFX Entertainment in early 2017. The company had become insolvent two years after launching and Phillips was brought onboard to turn it around as the company emerged from bankruptcy. He led the dance music behemoth, rebranded as LiveStyle, for three years.

In just one year, Phillips turned losses of US$30 million into earnings of $20m.

Randy Phillips, the man who helped to salvage SFX Entertainment post LiveStyle rebrand,  is stepping down as the company’s chief executive

“I was given my mission and I fulfilled my mission,” says Phillips. Under his leadership, LiveStyle sold assets including Paylogic to Vivendi and a minority stake in Rock in Rio to Live Nation and axed the US-leg of festival Mysteryland.

During Phillips’ tenure, LiveStyle made a number of high-profile hires, including Hard Events founder Gary Richards (president, North America), ex-Universal Music Group executive Chris Monaco (chief revenue officer) and NRG Productions founder Neil Ryan (senior vice president and head of North America production).

Prior to his work at LiveStyle, Phillips served as chief executive of AEG Live.

LiveStyle produces dance music festivals including Electric Zoo, Defqon.1 and Awakenings, operating through promoters and entertainment companies including Made Event and All My Friends in the United States, ID&T in the Netherlands and majority DEAG-owned I-Motion in Germany.

SFX founder Sillerman was recently charged with fraud in relation to his online publishing business, Function(x).

 


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Electric Zoo Shanghai sells out in first year

Electric Zoo: Countdown Shanghai, the first iteration of the electronic dance music (EDM) festival in mainland Asia, has been hailed as a success by promoter Made Event after selling out in its maiden year.

The festival, which joins the flagship event in New York and spin-offs in Mexico and Japan, took place last Saturday (12 November) at Shanghai’s Expo Park (pictured) and was headlined by Sander van Doorn, Dada Life and Oshi.

After selling out its entire allocation of 5,000 tickets, SFX-owned Made’s director of marketing, Michael Julian, says the festival will return bigger and better in 2017.

“Local fans have really inspired us with their endless energy, big warm smiles and groovy dance moves. We can’t wait to return and produce a bigger version of our festival next year”

“We are very humbled that the very first Electric Zoo show in Shanghai has sold out,” he comments. “Local fans have really inspired us with their endless energy, big warm smiles and groovy dance moves. We can’t wait to return and produce a bigger version of our festival next year.”

Electric Zoo New York, on Randall’s Island, posted its highest audience figures since 2013 this year, despite ongoing financial problems for parent company SFX Entertainment.

China has the potential to be a huge growth area for Western promoters: A Nielsen study found in February wealthy Chinese are more willing to spend on live music than the average American.

 


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Electric Zoo sets sail for Shanghai

Electric Zoo, Made Event’s New York EDM festival, is following Electric Daisy Carnival to mainland Asia with the launch of its first event in China.

Electric Zoo: Countdown Shanghai, which takes place on 12 November at Shanghai Expo Park, will be produced in partnership with Shanghai-based distribution/promotion outfit Kanjian. No line-up has yet been announced, although SFX-owned Made promises “world-class artists and performers”.

“Following the success of Electric Zoo New York 2016 we felt the perfect next move was to continue the expansion of the festival to new markets,” says Adam Richman, festival director and Made Event’s senior vice-president in New York. “We couldn’t have picked a more exciting market – Shanghai – or a better partner, Kanjian. Electric Zoo Countdown is the perfect introduction of our brand to China and will be the stepping stone to bigger editions of Electric Zoo throughout Asia.”

“Electric Zoo Countdown is the perfect introduction of our brand to China and will be the stepping stone to bigger editions of Electric Zoo throughout Asia”

The festival recently expanded to Japan and, closer to home, Mexico.

“Kanjian, meaning ‘to be seen’, is committed to bringing the world’s best music to China,” adds Kanjian’s CEO, the ominous-sounding Mr Shen. “The music industry is about to take a tremendous leap forward in the name of EDM, and we’re proud to lead the way and introduce the world-class Electric Zoo experience to China. In close cooperation with SFX, one of the largest producers of live events and entertainment content, we aim to propel the festival to a whole new level.”

Here’s a poster:

Electric Zoo: Countdown Shanghai

At the time of its bankruptcy in February, SFX owed Made Event around US$10 million.

 


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Best festival since 2013 for SFX’s Electric Zoo

While troubled dance music group SFX Entertainment waits for court approval of its revised post-bankruptcy restructuring agreement, at least one of its festivals is going from strength to strength: The eighth Electric Zoo, held in New York last weekend, saw its highest attendance since 2013 and a sold-out Sunday that crammed 33,000 EDM fans onto the mile-square Randall’s Island in Manhattan.

In total 83,000 people attended the three-day festival, which had a ‘Wild Island’ theme – most obviously in the giant cobra looming over the main stage and the octopus-shaped Riverside stage – and featured headline performances by Tiësto, Hardwell, The Chainsmokers, Bassnectar, Porter Robinson and Steve Aoki.

“We thank New York City and the electronic music community for another massively successful weekend on Randall’s Island,” says Adam Richman, the festival’s director and senior vice-president of SFX-owned promoter Made Event. “SFX is proud to be a part of this unbelievable atmosphere and looks forward to the challenge of topping this weekend when we return for another festival next year.”

“This was an incredibly important time for all of us… We met a big milestone this year and look forward to working ever harder to exceed expectations for next year”

Michael Julian, Made Event’s director of marketing, adds: “This was an incredibly important time for all of us as we re-imagined Electric Zoo to give the community an immersive experience. This festival represents the best of any electronic music event globally while keeping our hearts rooted in New York dance floors. We met a big milestone this year and look forward to working ever harder to exceed expectations for next year.”

Randall’s Island is also home to newly Live Nation-owned Governors Ball and rival AEG Live festival Panorama.

 


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