fbpx

PROFILE

MY SUBSCRIPTION

LOGOUT

x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

70,000 take part in ‘Unmute Us’ protest march

Tens of thousands of people took part in the ‘Unmute Us’ protest march in cities across the Netherlands on Saturday (21 August).

The march, spearheaded by the Dutch event industry and attended by festivalgoers, called on the Dutch government to end the ‘arbitrary’ restrictions that have effectively written off the festival summer.

Around 70,000 people attended the marches in Eindhoven, Groningen, Nijmegen, Utrecht, Rotterdam and Amsterdam, including more than 2,000 parties from the Dutch event industry.

Ziggo Dome, Awakenings, Down The Rabbit Hole, Soenda, Apenkooi Events, Vunzige Deuntjes, and Kultlab were among the event companies that hosted floats in their home cities.

The event also drew support from the likes of DGTL, A State of Trance Festival, Amsterdam Open Air, Best Kept Secret, Defqon, Dekmantel Festival, Lowlands, Mysteryland and Paaspop.

The protest marches were reinforced by performances from DJs and artists such as Ryan Marciano, Joris Voorn, Goldband, Bizzey, Sandrien and Joost van Bellen and speeches by Kluun, Tim van Delft (De Staat), Lusanne Bouwmans (D66) and Michiel Veenstra (3FM).

“The fact that an ambitious idea can grow into a real movement in such a short time is typical of our field”

“I had so many goosebumps all day. This is our scene, this is what we live for. Happy people, music and positivity. I only now realise how terribly I missed this,” says Bram Merkx, initiator of Unmute Us.

Jasper Goossen, co-owner of Apenkooi Events (DGTL, Amsterdam Open Air, Elrow Amsterdam), says: “Today we issued the best possible business card. The fact that an ambitious idea can grow into a real movement in such a short time is typical of our field. I am very proud of our entire industry. We now expect a quick response from The Hague.”

The protest comes after the Dutch government banned large-scale events such as festivals until at least 19 September amid fears over the spread of the highly infectious delta variant.

One-day events with a maximum of 750 visitors are allowed for people with a Covid-19 app showing they have been vaccinated, have recently tested negative or have recovered from a case in the past six months.

The organisers of Unmute Us want the ban lifted by 1 September, which would still come too late for festivals such as Down the Rabbit Hole (27–29 August), A Campingflight to Lowlands Paradise (20–22 August) and Mysteryland (27–29 August).

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Dutch concert revenue up 25% in 2019

New figures have shown that over 2.9 million people attended large concerts (over 3,000-cap.) in the Netherlands in 2019, a 16 % rise from the year before, with Amsterdam’s Ziggo Dome recording the highest footfall of any venue in the country.

The findings, presented by research agency Response and the Association of Events Makers (VVEM) at Eurosonic Noorderslag last week, show revenue generated by live music events equalled €165 million in 2019, a 25% rise from the year before.

According to the VVEM, the revenue increase is due in part to a 7% growth in the number of large concerts in the Netherlands last year, “regular price increases” and a rise in the tax levied on live event tickets from 6% to 9%. Ticket prices rose on average by 7% in 2019, to €56.60.

The 17,000-capacity Ziggo Dome in Amsterdam was the most-visited concert venue, welcoming over one million fans in 2019

The 17,000-capacity Ziggo Dome in Amsterdam – the city that took 75% of the national large concert market share – was the most-visited concert venue, welcoming over one million fans in 2019. Afas Live (6,000-cap.) offered 80 live events over the year, the highest number of any venue, and reported the second highest number of visitors at 412,000.

Mojo Concerts, which celebrated its 50th year in 2018, remained the “most important” concert promoter according to the report, with Amsterdam-based Friendly Fire recording the most growth.

Dutch singer Marco Borsato sold the most tickets of any artist, attracting 240,000 fans, with André Rieu’s concerts at the Vrijthof in Maastricht and Guus Meeuwis’ shows in Eindhoven also proving popular with 150,000 and 135,000 tickets apiece.

Photo: Shirley de Jong/Wikimedia Commons (CC BY-SA 3.0)

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

GUTS prepares for biggest blockchain-ticketed show

Amsterdam-based blockchain ticketing service GUTS Tickets will power the sale for Dutch pop star Guus Meeuwis’ upcoming shows, in the largest individual shows to be ticketed on blockchain technology.

Meeuwis is performing two shows at the 35,000-capacity Philips Stadium in Eindhoven, home to PSV football club, on 12 and 13 June 2020.

The shows are set to break the record for the largest-ever blockchain ticketing sale, set by GUTS with the sale of 50,000 tickets for comedian Jochem Myjer’s 36-night run at Amsterdam’s Royal Theatre Carre (1,756-cap.).

Tickets bought via GUTS are registered to the mobile phone of the buyer, protecting fans from touting or fraud. All transactions are registered with blockchain technology, allowing organisers to track each ticket and preventing duplication or above-face-value resale.

Tickets bought via GUTS are registered to the mobile phone of the buyer, protecting fans from touting or fraud

In 2018, Meeuwis was one several Dutch artists to sign a manifesto demanding an end to high ticket prices on the secondary market.

The European Parliament recently tackled the issue of resale directly for the first time, banning the use of ticket bots and requiring more transparency from sellers. According to GUTS, no specific legislative action has been taken in the Netherlands to prevent touts “profiteering” from resale.

The Dutch National Police Corps now lists GUTS as a safe platform to use for purchasing tickets.

Tickets for the Meeuwis shows go on sale through GUTS Tickets on 7 June at 10 a.m. local time.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.