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Dutch concert revenue up 25% in 2019

New figures have shown that over 2.9 million people attended large concerts (over 3,000-cap.) in the Netherlands in 2019, a 16 % rise from the year before, with Amsterdam’s Ziggo Dome recording the highest footfall of any venue in the country.

The findings, presented by research agency Response and the Association of Events Makers (VVEM) at Eurosonic Noorderslag last week, show revenue generated by live music events equalled €165 million in 2019, a 25% rise from the year before.

According to the VVEM, the revenue increase is due in part to a 7% growth in the number of large concerts in the Netherlands last year, “regular price increases” and a rise in the tax levied on live event tickets from 6% to 9%. Ticket prices rose on average by 7% in 2019, to €56.60.

The 17,000-capacity Ziggo Dome in Amsterdam was the most-visited concert venue, welcoming over one million fans in 2019

The 17,000-capacity Ziggo Dome in Amsterdam – the city that took 75% of the national large concert market share – was the most-visited concert venue, welcoming over one million fans in 2019. Afas Live (6,000-cap.) offered 80 live events over the year, the highest number of any venue, and reported the second highest number of visitors at 412,000.

Mojo Concerts, which celebrated its 50th year in 2018, remained the “most important” concert promoter according to the report, with Amsterdam-based Friendly Fire recording the most growth.

Dutch singer Marco Borsato sold the most tickets of any artist, attracting 240,000 fans, with André Rieu’s concerts at the Vrijthof in Maastricht and Guus Meeuwis’ shows in Eindhoven also proving popular with 150,000 and 135,000 tickets apiece.

Photo: Shirley de Jong/Wikimedia Commons (CC BY-SA 3.0)

 


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GUTS prepares for biggest blockchain-ticketed show

Amsterdam-based blockchain ticketing service GUTS Tickets will power the sale for Dutch pop star Guus Meeuwis’ upcoming shows, in the largest individual shows to be ticketed on blockchain technology.

Meeuwis is performing two shows at the 35,000-capacity Philips Stadium in Eindhoven, home to PSV football club, on 12 and 13 June 2020.

The shows are set to break the record for the largest-ever blockchain ticketing sale, set by GUTS with the sale of 50,000 tickets for comedian Jochem Myjer’s 36-night run at Amsterdam’s Royal Theatre Carre (1,756-cap.).

Tickets bought via GUTS are registered to the mobile phone of the buyer, protecting fans from touting or fraud. All transactions are registered with blockchain technology, allowing organisers to track each ticket and preventing duplication or above-face-value resale.

Tickets bought via GUTS are registered to the mobile phone of the buyer, protecting fans from touting or fraud

In 2018, Meeuwis was one several Dutch artists to sign a manifesto demanding an end to high ticket prices on the secondary market.

The European Parliament recently tackled the issue of resale directly for the first time, banning the use of ticket bots and requiring more transparency from sellers. According to GUTS, no specific legislative action has been taken in the Netherlands to prevent touts “profiteering” from resale.

The Dutch National Police Corps now lists GUTS as a safe platform to use for purchasing tickets.

Tickets for the Meeuwis shows go on sale through GUTS Tickets on 7 June at 10 a.m. local time.

 


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