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K2 joins forces with Y Entertainment Group’s AGI

UK-based international booking agency K2, which represents the likes of Metallica, Iron Maiden and Slayer, has announced a joint venture with investment firm Yucaipa’s umbrella of companies.

Under the new partnership, K2 joins the Yucaipa-owned international booking agency Artist Group International (AGI) in the Y Entertainment Group.

Yucaipa’s existing interests in the music industry also include a joint venture with Paradigm Talent Agency, a minority stake in Primavera Sound and Primavera Pro and an acquisition of US promoter Danny Wimmer Presents (DWP).

“I have had the pleasure of collaborating with [AGI chairman] Dennis and the team at AGI for many years,” says K2 founder and renowned music agent John Jackson.

“Not only is there mutual respect between us, but we share a similar philosophy and work ethic when it comes to our artists, agents and staff. As such, joining forces is the perfect fit and an opportunity to flourish on the global stage.”

K2 agency was launched in 2004 and in recent years has acquired UK companies EGO Agency and Factory Music Management and Agency.

“Joining forces is the perfect fit and an opportunity to flourish”

Founder of Factory Music Management and Agency, Sharon Richardson, brought to K2 her roster of over 20 rock and metal artists, which include Delain, Sabaton, Steve Harris’s British Lion and Metal Allegiance. The acquisition of EGO brought over company founder Jim Morewood, agent Yerry Stetter, and EGO’s largely heavy metal-focused roster.

Chairman Dennis Arfa says, “John runs one of the best agencies in the world. We’re thrilled to be working with him and his K2 team. We share many clients including Metallica, Ghost, and Volbeat and over the years have developed a natural synergy. We are pleased that our ownership has staunchly facilitated and supported our expansion efforts.”

AGI was founded in 1986 and represents artists such as Billy Joel, Metallica, Def Leppard, Rod Stewart and Motley Crue.

It was acquired by The Yucaipa Companies in 2011, with an eye towards expanding its reach in the live entertainment space through strategic acquisitions and organic growth.

The companies say plans for collaboration, expansion and diversification will be further revealed in the coming months.

 


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K2 acquires Jim Morewood’s EGO Agency

K2 Agency has acquired UK rival Eccentric Gent Organisation (EGO), bringing over company founder Jim Morewood and agent Yerry Stetter and EGO’s largely heavy metal-focused roster.

The acquisition of EGO follows last year’s buy-out of Factory Music, and sees the company’s roster of artists, which includes HIM, Fear Factory, Devin Townsend and the Rasmus, also move to London-based K2.

Morewood says: “Yerry and I are delighted to be joining the formidable team at K2 and we look forward to an exciting future with John, having previously worked with him at the now legendary Helter Skelter Agency.”

“We look forward to an exciting future with John”

K2 founder John Jackson adds: “I am delighted to be working with Jim again and we all look forward to welcoming Yerry to K2. Their combined skills will further enhance the strengths of K2 as the leading international hard-rock booking agency.”

Jackson, formerly of Helter Skelter Agency, formed K2 in 2002. He was also the co-founder with Kili’s Stuart Galbraith of the now-defunct Sonosphere festivals.

K2’s roster includes Metallica, Iron Maiden, Slayer, Mastodon and Gojira.

 


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