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EEMC enjoys second successful year

The Romanian city of Sibiu hosted more than 30 industry delegates from around the world for the second annual East European Music Conference (EEMC), 26–28 July, where artists expanding their careers outside of Romania’s borders featured heavily on the conference agenda.

Organised with the support of the Romanian Association of Concerts and Cultural Events Organisers (AROC) and sponsors Kaufland, and financed by Sibiu Municipality, the event provided a day-time programme for delegates attending ARTmania Festival, promoted by AROC chair Codruța Vulcu, who is also one of the leading exponents of the country’s new export office.

International producers, booking agents, promoters and showcase event organisers were among those who witnessed the first Romanian Music Export’s showcase, where five acts chosen by an international jury performed on the eve of the ARTmania festival.

The conference schedule included discussions involving the Take a Stand and Music Moves Europe campaigns; initiatives to improve event sustainability; how to make the most of showcase events; and how to set up an export office, while attendees were enthralled by keynote interviews with promoting legend Laszlo Hegedus and Exit Festival founder Ivan Milivojev.

“The business is becoming more professional and artists are being introduced to all sorts of new opportunities”

But with an emphasis on helping Romanian talent to establish meaningful careers, EEMC also featured networking and mentoring sessions for musicians and their representatives, while workshops on subjects covering the live, recording, publishing and branding side of an act’s activities were led by International Music Managers Forum policy advisor Jake Beaumont-Nesbitt, whose presentations captivated the many artists at the conference.

“The Romanian music industry is still in it’s infancy, but thanks to the many experts that have given up their time to come to EEMC over its first two years, I’m happy to say that the business is beginning to become more professional and artists are being introduced to all sorts of new opportunities to help them make a career from music,” says Vulcu.

“The launch of Romanian Music Export is another significant step toward developing our country’s vibrant cultural scene. More than 200 acts applied to take part in our first showcase event, highlighting the importance of creating such a support network for artists and those working in the local industry.”


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