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ID&T appoints Edo van Duijn as music director

Electronic music promoter ID&T has named Edo van Duijn as its new music director, as the company prepares for a new series of global touring events in 2020.

Van Duijn, who has over 20 years of experience in the industry, will lead the music team for curating and booking events across the ID&T portfolio, including flagship brands Mysteryland, Sensation, Welcome to the Future and Amsterdam Open Air.

The new ID&T music director has a long history with the promoter, which was formerly part of SFX Entertainment (now LiveStyle), having founded sister company Plus Network in Brazil and programmed festivals such as Tomorrowland Brazil and Electric Zoo São Paulo.

He also leads ID&T’s Headliner Entertainment team, which focuses on artist management and special projects centred around artist brand activations.

Over the last decade van Duijn has toured South America with the likes of Armin van Buuren, Hardwell, Afrojack, Steve Angello, Axwell and Nicky Romero, and worked on brand collaborations with Samsung, Nike and Red Bull.

“Not only are our established brands performing exceptionally, but we’re now focused on creating new event experiences for our fans”

Van Duijn has also helped to launch the careers artists including DJ Marky, Bruno Martini and Alok and co-produced festivals such as Skolbeats and Nokia Trends.

“This is an exciting time to be part of the incredible music team at ID&T,” says van Duijn. “Not only are our established brands such as Mysteryland performing exceptionally, but we’re now focused on creating new event experiences for our fans and building stronger ties with the artist and agency community.”

ID&T’s COO, Ritty van Straalen, adds: “Edo is well known in this industry for his eye for talent and music, and has great relationships with the artists, agents and managers. For me it was a no-brainer to ask him back and guide ID&T to the next chapter in electronic music.”

Founded in 1992, ID&T organises around 80 events a year, attracting more than one million visitors annually. The ID&T Group includes the companies b2s, ID&T Events, Q-dance, Monumental (Awakenings), AIR and events such as Milkshake, Thunderdome, Defqon.1 Weekend Festival, Qlimax, Awakenings, Decibel Outdoors and Masters of Hardcore.

The ID&T Group also encompasses hard dance booking agencies Platinum Agency and Most Wanted DJ, as well as management agency Headliner Entertainment.


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