CTS Eventim launches media agency
Pan-European live giant CTS Eventim has announced the launch of EDGE – a paid media agency specialising in the entertainment market.
EDGE is designed to help promoters, artists and managers create paid media campaigns on high-reach platforms such as Facebook, Instagram, Google, YouTube and TikTok, with a focus on marketing and ticket sales for live events, as well as establishing brands in a “relevant entertainment setting”.
The services provided by EDGE comprise advice and strategies for digital campaigns as well as their practical delivery, management and optimisation.
Frederik Landwehr has been appointed as EDGE COO after joining from Universal Music Group (UMG), where he was head of digital advertising. At UMG, he was responsible for the implementation of all digital paid media campaigns and for media strategy consultancy for artists, labels and brands.
“Our unique offering in the paid media market gives advertisers access to new customers in an appealing environment and creates real added value”
“Our unique offering in the paid media market gives advertisers access to new customers in an appealing environment and creates real added value,” says Landwehr. “And because all the latest media trends and developments are an everyday part of our business, we always have our finger on the pulse.”
According to a press release, EDGE’s ability to place targeted content on relevant portals outside of its parent company’s own platforms will enhance CTS’ portfolio of services while complementing its marketing offering.
“Ultimately, we want to be measured by our performance,” adds EDGE MD Dr Frithjof Pils. “And the first 100 campaigns show that we can deliver a substantial return on ad spend.”
CTS Eventim CEO Klaus-Peter Schulenberg recently spoke out in the wake of CTS’ record 2022 financial results. The Munich-headquartered ticketing firm, promoter and venue operator saw consolidated sales soar by 372% year-on-year to €1.924 billion – up 33% on its previous benchmark.
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U2’s Edge invests in ticketing start-up Coras
U2 guitarist the Edge is among the latest investors in Coras, an Irish start-up which enables ticket agencies to integrate inventory into third-party websites, allowing “customers to buy tickets for any event or activity through sites they already use”.
The Edge is one of several participants in a €1.9 million funding round, led by private-equity firm Atlantic Bridge and also including Hambro Perks and Elkstone Capital, ahead of the platform’s launch later this year.
Coras CEO Mark McLaughlin (pictured) comments: “We’re very happy to have Atlantic Bridge lead this investment combined with all the other investors that participated in the round. Their experience in launching and scaling global technology companies will prove invaluable to Coras.
“We believe that ticketing will no longer solely be the domain of traditional ticket agents but will broaden to encompass other market-leading brands”
“We believe that ticketing will no longer solely be the domain of traditional ticket agents but will broaden to encompass other market-leading brands, and we are looking forward to driving that transformation. If you’re a supplier such as a theatre, promoter, museum or sports team that wants to sell tickets through an increased distribution network or a distributor that wants to sell tickets with your core product or service, please get in touch as we would be excited to work with you.”
Coras’s initial ticket suppliers include Nimax Theatres and Ambassador Theatre Group/ATG Tickets. It has yet to announce any participating website distributors, although it says its “pool of inventory will be connected to some of the biggest online brands via a simple API integration, enabling these brands to sell tickets in addition to their core offering”.
In doing so, it says, the Dublin-based company will “move the industry from a static distribution model, where customers are forced to go to a limited number of websites, to a responsive model that matches consumers’ changing lifestyles”.
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