AEG, Eden Project form Eden Sessions joint venture
Educational charity the Eden Project and global live event company AEG Presents today (16 September) announced a new partnership, which will see the pair jointly run the Eden Sessions concert series.
The two organisations have formed a new company, Eden Sessions Ltd, and will work together to produce the next concert series in summer 2020.
Eden’s Rita Broe, who has run the Eden Sessions for the last eight years, will lead the new company. John Empson, who was instrumental in founding the Sessions and has booked every act since, will continue to lead on the booking for the concerts.
The Eden Project, which has a visitor destination in Cornwall, UK, houses the largest rainforest in captivity under multiple large biomes. The site has attracted over 21 million visitors since opening in 2001.
The Project has hosted the Eden Sessions since 2002, with performances from Pulp, Muse, Oasis, Elton John, Blondie, Bjork, Lionel Richie, Paul Weller, Mumford and Sons, Blink 182, The xx, Van Morrison and Queens of the Stone Age.
By joining forces, AEG Presents and Eden hope to build on the Eden Sessions legacy and brand.
“In 18 years, the Sessions have established an excellent reputation in the industry and with concert-goers,” says Gordon Seabright, chief executive of the Eden Project.
“People use the word iconic a lot but the Eden Sessions fully deserves that description”
“Our exciting new venture with AEG Presents teams Eden with the global leader in live music. It will give us more national and international reach and help us spread Eden’s mission even further.
“Eden boasts a unique amphitheatre surrounded by beautiful gardens and spectacular Biomes,” continues Seabright, saying the team is “proud” there there exists “no venue like it anywhere in the world.”
“We know that many artists cite shows they have played here as being among their best ever.”
AEG Presents co-chief executives Steve Homer and Toby Leighton-Pope comment: “People use the word iconic a lot but the Eden Sessions fully deserves that description. They are innovative and the roll call of artists who have performed at Eden speaks for itself.
“They stand for quality as do we and we’re both dedicated to giving music fans a brilliant gig experience every time. This partnership is a big moment for us and we’re sure it will deliver great things.”
Among this year’s Eden Sessions headliners were Kylie Minogue, Stereophonics and Nile Rodgers & Chic.
AEG Presents runs outdoor events including the British Summer Time Hyde Park concerts and East London festival All Points East. The company has promoted tours for artists including Justin Bieber, Khalid, Shawn Mendes and Ed Sheeran.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.