ASM Global appoints EVP of business development
ASM Global has appointed Ed Sanderson as executive vice president of business development for Europe – a newly created role designed to drive the firm’s expansion across the continent.
Over the past three years, Sanderson has been spearheading the development of ASM Global in Asia, working on projects such as Kai Tak Sports Park in Hong Kong due in 2025.
He has an additional 17 years worth of experience across the venue, events, entertainment, sports and Recreation sectors.
According to ASM, Sanderson’s global perspective and proven track record in navigating complex commercial landscapes make him well-equipped to lead the company’s growth across Europe and the UK.
“Europe represents a dynamic and exciting market for us,” says Chris Bray, president of ASM Global Europe.
“Ed’s leadership and experience will be pivotal as we look to continue to invest in the fan experience in key cities, with key clients”
“Our recent successes in the UK, Portugal, Italy and Finland have reinforced ASM Global’s market-leading position, and this new role is another example of our commitment to further invest in the future growth opportunities that we see. Ed’s leadership and experience will be pivotal as we look to continue to invest in the fan experience in key cities, with key clients. His expertise will be instrumental in helping us to bring more best-in-class live entertainment experiences to millions more fans across Europe and we are delighted to welcome him to our European team.”
ASM Global’s network of more than 350 venues around the world collectively hosts 20,000 events and welcomes 164 million guests every year.
The company’s programming team delivers content to venues around the UK and Europe including Finland, Sweden and Germany – ranging from major sporting events including the Davis Cup, Arena Cross, football from the Swedish National Team, international boxing matches, as well as tours from artists of international acclaim including Elton John, Beyonce, Taylor Swift.
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ASM Global announces new Singapore HQ
ASM Global APAC has expanded its footprint in Asia Pacific with the announcement of new Singapore headquarters and plans to grow its overall operations in the region.
ASM Global Singapore will have a joint leadership team comprising two industry specialists: EVP, operations Paul Sergeant, who has been with ASM Global for three years, most recently as SVP, and Ed Sanderson as EVP, venue development. Sanderson brings 20 years of commercial and operational experience in venues and facilities across Asia, most recently with Populous.
The pair are expected to take up their roles in Singapore by the end of the year.
“We believe that this part of the world is ready for a phase of robust growth, and we’re investing in personnel and plans to ensure we’re at the forefront of a significant growth curve,” says ASM Global CEO and president Ron Bension.
Having our ASM Global APAC industry professionals like Paul and Ed on the ground will bring a wealth of local knowledge and experience to our operations
ASM Global APAC chairman and CEO Harvey Lister, points to ASM’s under-construction Kai Tak Sports Park in Hong Kong; the Shenzhen World Exhibition and Convention Center, and six future arenas confirmed to be managed by ASM Global in the region as examples of the area’s vast potential.
“This is an exciting development and reinforcement of the importance of this region to our organisation and the expansion of our regionally based business activities,” says Lister. “Having our ASM Global APAC industry professionals like Paul and Ed on the ground will bring a wealth of local knowledge and experience to our operations.”
Lister adds that he looks forward to working closely with the team on the ground on future development opportunities.
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