Tappit appoints former Eventbrite exec as CCO
RFID and cashless payment specialist Tappit has appointed Duco Smit, formerly director of business development at Eventbrite, as chief commercial officer.
Smit was the first employee of Ticketscript, which grew to become Europe’s largest self-service ticketing platform, and rose to become sales director for Europe before the company was sold to Eventbrite last January. At Eventbrite, he became director of business development for continental Europe.
In his new role, Smit will be based in the Netherlands, leading UK-based Tappit’s plans for international expansion and supporting the company in growing its roster of cashless festivals, events and venues. The company is the cashless payments partner of Bestival and Camp Bestival, as well as Creamfields Hong Kong and the after-race concerts at last year’s Abu Dhabi Grand Prix.
“Duco shares our passion for live events and he joins at a very exciting time for the business”
“The growth of Tappit is clear, as they are rapidly becoming a leader in the live event space,” he comments. “It’s a great time to become involved, as businesses realise they can constantly improve their customer offer – and event safety – by analysing spend and footfall data throughout their venues.”
Jason Thomas, CEO of tappit, adds: “We’re extremely excited about Duco joining our global team. He brings invaluable experience from one of the largest event companies in the world and will play a key role in the company continuing to increase its global presence.
“Duco shares our passion for live events and he joins at a very exciting time for the business, as the global events market increasingly continues to embrace cashless solutions.”
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