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DreamHaus and veteran exec Alex Richter to collaborate

DreamHaus has announced an exclusive collaboration with Alex Ritcher, the former managing director of Four Artists agency.

According to the Berlin-based promoter and agency, Ritcher will help expand its national acts starting with Michael Patrick Kelly’s extensive arena tour.

Richter will utilise his 22 years’ worth of expertise as MD for Four Artists agency, which he left of his own volition in November 2019.

“I’m looking forward to working with Alex. His resounding successes, his passion for music, and not to mention his great sense for artist development speak for themselves,” says DreamHaus CEO Matt Schwarz.

“Together with Alex, we will significantly expand the DreamHaus domestic talent portfolio”

Alex Richter comments: “I’m very happy to have found a competent partner for future live projects in Matt Schwarz and his highly motivated DreamHaus team. The start of our collaboration is the B.O.A.T.S. arena tour of Michael Patrick Kelly – an extraordinary artist who, with his talent, vita and personality highly impressed me.”

“Together with Alex, we will significantly expand the DreamHaus domestic talent portfolio. In addition to established artists, the joint, long-term development of long-lasting careers is very exciting for us as an agency,” comments Marc Seemann, DreamHaus Director Strategy & Business Development.

Michael Patrick Kelly’s tour runs between 15 September 2022 and 11 February 2023, visiting arenas in Germany, Switzerland and Austria.

Last month, CTS Eventim-backed DreamHaus announced its first-ever arena tour with one of Germany’s biggest artists, Marteria.

The agency/promoter has also announced tours with international acts such as Bullet For My Valentine, Jake Bugg, James Blake, Orla Gartland, Rebecca Black, Evanescence, Maneskin and Yungblud, as well as a brand new festival, Tempelhof Sounds.

 


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Germany’s DreamHaus announces first arena tour

CTS Eventim-backed DreamHaus has planned its first-ever arena tour with one of Germany’s biggest artists.

The Berlin-based promoter and agency yesterday (18 October) announced a 14-date tour with rapper Marteria.

The 2022 jaunt will visit arenas in Germany, Switzerland and Austria including Berlin’s Waldbühne (cap. 22,000), Vienna’s Stadthalle (16,000) and Zurich’s Hallenstadion (15,000).

The tour is part of a new long term agreement that will see Dreamhaus become Marteria’s tour organiser and exclusive artist agency.

Matt Schwarz, CEO and managing partner of DreamHaus, told Musik Woche he admires Marteria as one of the most style-defining and credible artists of his generation.

The 14-date 2022 jaunt will visit arenas in Germany, Switzerland and Austria

“It makes me all the happier that I can now actively support him together with the DreamHaus team and professionally accompany the expansion of his live career,” says Schwarz.

The ‘Full Contact’ tour will kick off in Marteria’s hometown of Rostock on 29 May and conclude in Bremen on 20 December 2022.

Under the new partnership, the rapper will also perform at Rock am Ring/Rock im Park in June 2022, which DreamHaus will jointly organise.

DreamHaus recently added to its stable of festivals with the addition of a brand new Berlin festival Tempelhof Sounds.

The agency/promoter has also announced tours with the likes of Bullet For My Valentine, Jake Bugg, James Blake, Orla Gartland, Rebecca Black, Evanescence, Maneskin and Yungblud.

 


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DreamHaus forms strategic partnership with Publicis

CTS Eventim-backed DreamHaus has entered into a strategic partnership with advertising agency Publicis Groupe Germany.

Under the new alliance, the partners intend to use the live entertainment business as a platform for the creative staging of brands, and “make the world of music accessible for innovative marketing concepts”.

Another aim of the partnership is to create new experiences by linking artists, fans and brands and thus to help brands achieve more relevance and a credible role in pop culture, says DreamHaus.

Marc Seemann, director strategy and business development at DreamHaus, says: “We are very excited about this strategic partnership with Publicis, as we create important synergy effects through this alliance. With authenticity and the right feeling for musical trends, we will facilitate artists’ access to brands with this shoulder-to-shoulder alliance and develop authentic collaborations together.”

“With authenticity and the right feeling for musical trends, we will facilitate artists’ access to brands with this alliance”

Matt Schwarz, CEO and managing partner at DreamHaus, adds: “The collaboration with Publicis offers further perspectives to artists, fans, brands and our festival formats. We are excited to be innovating together from now on and to have found a partner who shares our passion for live entertainment.”

Dennis May, COO Publicis Groupe Germany, comments: “The emotional power of music and entertainment platforms is unique. And the possibilities for brands to play a content role here are almost limitless. So far, however, this has been used far too little – especially when it comes to tailor-made concepts that go beyond pure sponsoring. We see DreamHaus as a partner who will write great brand stories with us. We are already working on this – and have been having a lot of fun since the first minute!”

Earlier this week, DreamHaus, alongside FKP Scorpio and Loft Concerts, announced a new Berlin festival for 2022.

DreamHaus, meanwhile, is jointly responsible for organising and programming the Rock am Ring and Rock im Park festivals, after the company was acquired by CTS Eventim.

 


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FKP Scorpio, DreamHaus, Loft announce new festival

FKP Scorpio, DreamHaus and Loft Concerts are joining forces on a brand new open-air festival, set to launch in Berlin next year.

Tempelhof Sounds will take place between 10 to 12 June 2022 on the grounds of Tempelhof Airport – where the Berlin Festival once took place, and the German Lollapalooza Festival launched in 2015.

Muse and The Strokes will headline the festival, along with a third act that is yet to be announced. Alt-J, Interpol, Idles, Royal Blood, Two Door Cinema Club, Mac DeMarco, Wolf Alice and Big Thief are also set to perform.

A mission statement says the event is an “inclusive and cosmopolitan festival” and the organisers “firmly believe in equality, diversity and sustainability”.

“We are very pleased to make this special festival format possible in the capital together with our partners,” comments Stephan Thanscheidt, CEO of FKP Scorpio. “Our guests can expect an event that combines top international acts with an extraordinary open-air experience. Tempelhof Sounds wants to offer ‘programmatic surprises’ and present a diverse line-up.”

“Our guests can expect an event that combines top international acts with an extraordinary open-air experience”

Fontaines DC, The Gardener & The Tree, Hinds, Black Honey, Just Mustard, Pillow Queens and The Pale White are also slated to perform.

Other confirmed acts include London Grammar, Parcels, Courtney Barnett, Sophie Hunger, Freya Ridings, Anna Calvi, Kat Frankie, Holly Humberstone, Griff and Baby Queen.

Tickets are on sale now, with day passes starting from €79 and festival passes starting from €179.

Hamburg-headquartered FKP Scorpio adds Tempelhof Sounds to a portfolio that already includes a raft of marquee German festivals such as Hurricane, Southside, Highfield, M’era Luna and A Summer’s Tale.

Berlin-based DreamHaus, meanwhile, is jointly responsible for organising and programming the Rock am Ring and Rock im Park festivals, after the company was acquired by CTS Eventim.

Loft Concerts, also based in Berlin, was founded 30 years ago and today promotes more than 200 concerts a year in the greater Berlin area.

 


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DreamHaus appoints Ioannis ‘Pana’ Panagopoulos

CTS Eventim’s new Berlin-based agency DreamHaus has officially announced the appointment of Ioannis ‘Pana’ Panagopoulos as director of talent buying, effective from today (1 April).

Panagopoulos joins the agency from Live Nation GSA (Germany, Switzerland, Austria), where he served as director of A&R for over five years.

He joins the management team comprising CEO and managing partner Matt Schwarz, as well as Marc Seemann, Claudia Schulte and Tobias Habla – all of whom previously worked at Live Nation GSA.

Panagopoulos joins the management team comprising Matt Schwarz, as well as Marc Seemann, Claudia Schulte and Tobias Habla

Schwarz joined forces with CTS Eventim as head of eventimpresents in January this year, tasked with “acquiring attractive national and international tours and shows,” on behalf of Eventim Live, CTS Eventim’s promoter network.

Following the Eventim acquistion, the team will be responsible for organising and programming the Rock am Ring (cap. 95,000) and Rock im Park (cap. 75,000) festivals, starting from the 2022 editions, along with eventimpresents.

The CTS-owned festivals have been co-promoted with Marek Lieberberg, now CEO of Live Nation GSA, since 2016.

DreamHaus will also collaborate with Kingstar on Vainstream Rockfest, after forming a strategic alliance with the Hamburg-based booking agency.

Kingstar will cooperate with DreamHaus on the Rock am Ring/im Park festivals.

 


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CTS Eventim’s DreamHaus and Kingstar form alliance

CTS Eventim’s new Berlin-based promoter DreamHaus is forming a strategic alliance with Kingstar, a promoter and booking agency based in Hamburg.

The two companies will cooperate on Kingstar’s Vainstream Rockfest, as well as Eventim Presents/DreamHaus’s Rock am Ring (cap. 95,000) and Rock im Park (cap. 75,000), which were recently called off for a second year running.

The alliance will also see the German promoters collaborate on touring projects and the establishment of new events.

“With this alliance, we want to bring our creative visions to life,” says Matt Schwarz, CEO and managing partner, DreamHaus.

“Kingstar contributes equally valuable festival expertise, musical knowledge and their successful artist development to this cooperation. Through an intensive exchange of experience between our two companies, we will create trusting synergies and thus provide the artists with the best service and skills for the future.”

“We will create trusting synergies and thus provide the artists with the best service and skills for the future”

Timo Birth, managing director, Kingstar, says: “Since the structures in the industry are changing at high speed, Kingstar and DreamHaus are laying a very good foundation for the future with this cooperation. We are not only optimally equipped for the future of our industry, we will also actively shape it together.”

Marc Seemann, director of strategy and business development, DreamHaus says: “A close friendship has developed from years of trusting cooperation with Timo, which is why this strategic alliance between DreamHaus and Kingstar is a logical consequence and an important pillar in the development of DreamHaus.”

Alongside Vainstream Rockfest, the 15th edition of which is scheduled for this June in Münster, Kingstar’s festival portfolio includes Restless Summer, Close to the Water, Impericon Festivals and Picknick Konzerte.

The company’s booking arm represents artists including Broilers, Bonez MC and RAF Camora.

DreamHaus was recently acquired by CTS Eventim and Schwarz was named as CEO and managing partner, following his departure from Live Nation GSA (Germany, Switzerland, Austria) as COO and MD in February 2020.

 


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Rock am Ring/im Park, Hurricane and more called off

Some of Germany’s biggest music festivals, including Eventim Presents/DreamHaus’s Rock am Ring (95,000-cap.) and Rock im Park (75,000-cap.), FKP Scorpio’s Hurricane (78,000-cap.) and Southside (65,000-cap.) and ESK Events’ Deichbrand Festival (60,000-cap.), have been called off for a second year running.

The festivals’s promoters, all part of the Eventim Live network, “were compelled to call off the events due to the ongoing uncertainty about infection rates and mutations”, according to a statement from CTS Eventim.

Also off are dance music festival SonneMondSterne (35,000-cap.) and Swiss event Greenfield, which is also promoted by Hamburg-based FKP Scorpio.

Klaus-Peter Schulenberg, CEO of CTS Eventim, says: “We regret these cancellations very much and share the disappointment of everyone involved. But precedence must, of course, be given to safeguarding and protecting the health of fans, performers, festival teams and partners.

“However, it is also clear that this continuing uncertainty is further exacerbating the dramatic financial situation in which the live music industry finds itself. We are working on many levels to ensure that live culture can return to the stage as quickly and safely as possible.”

“We have had to accept with a heavy heart that festivals of this magnitude are not yet feasible at present”

The cancellations come in spite of Germany’s €2.5 billion fund for underwriting events held later in the year, as the country lags behind its neighbours in its Covid-19 vaccine roll-out.

Other major German festivals, including Melt Festival, Wacken Open Air, Parookaville, Wireless Germany and Superbloom, are still on at the time of writing.

Frithjof Pils, managing director of Eventim Live, says that “2021 was actually meant to be the summer of reunions, and festival organisers have invested a great deal of time and energy in sanitary and infection control concepts to make that possible. But given the persistent epidemiological situation and the associated restrictions in force, we have had to accept with a heavy heart that festivals of this magnitude are not yet feasible at present.”

“We are therefore focusing on the 2022 festival summer,” he adds, “and want to make it unforgettable for all of us.”

 


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CTS Eventim acquires new Berlin-based promoter DreamHaus

German ticketing and promotion giant CTS Eventim has acquired a majority stake in new Berlin-based promoter DreamHaus.

DreamHaus will be led by Matt Schwarz as CEO and managing partner, following his departure from Live Nation GSA (Germany, Switzerland, Austria) as COO and MD in February 2020.

From 1 April, Schwarz will be joined by former Live Nation GSA executive Ioannis ‘Pana’ Panagopoulos, who joins the management team alongside Marc Seemann, Claudia Schulte and Tobias Habla.

Schwarz joined forces with CTS Eventim as head of eventimpresents in January this year, tasked with “acquiring attractive national and international tours and shows,” on behalf of Eventim Live, CTS Eventim’s promoter network.

Under the Eventim Live umbrella, DreamHaus will be responsible for organising and programming the Rock am Ring and Rock im Park festivals, starting from the 2022 editions, along with eventimpresents.

The CTS-owned festivals have been co-promoted with Marek Lieberberg, now CEO of Live Nation GSA, since 2016.

“Even in the face of the challenges posed by the coronavirus pandemic, Eventim Live continues to grow its network and strengthen both its market position and potential,” says Klaus-Peter Schulenberg, CEO of CTS Eventim. “We have always claimed that CTS Eventim will emerge stronger from this crisis.”

“I am grateful to CTS Eventim for the confidence the company has shown in jointly implementing our visions within this partnership”

Matt Schwarz added: “I’m very pleased about the partnership between CTS Eventim and DreamHaus, which offers our team all manner of opportunities for a successful future. I am also grateful to CTS Eventim for the confidence the company has shown in jointly implementing our visions within this partnership and thus offering artists the best possible service and the ability to reach the greatest possible audience.”

With a combined attendance of 150,000, Rock am Ring and Rock im Park take place concurrently from 11 to 13 June at Nürburgring race track and Zeppelin Field in Nüremberg respectively.

Rock am Ring was founded by Marcel Avram and Marek Lieberberg’s Mama Concerts in 1985, while Rock im Park took place for the first time in 1995 under Marek Lieberberg Konzertagentur (MLK).

Schwarz was formerly VP of touring and festivals at MLK, before becoming MD and COO of Live Nation GSA when Lieberberg sold MLK to Eventim’s live music subsidiary Medusa Group in 2015. Schwarz resigned his position at Live Nation GSA in February this year.

The acquisition of DreamHaus expands Eventim Live’s pan-European network to 35 promoters in 15 countries.

 


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Introducing DreamHaus: Germany’s newest player

A new player has entered Germany’s live music market in the shape of DreamHaus, a startup promoter and agency in Berlin.

The company is “fully operational”, and will be working across shows, tours, festivals and brand partnerships.

DreamHaus is currently operating with managing director Karsten Fuhrken at the reins.  Fuhrken is also owner of The Merch Republic – TMR Merchandise GmbH. Former Live Nation employees such as Marc Seemann, Claudia Schulte and Björn Bauch are also on board.

Details about ownership and investment have not been disclosed, and the Dreamhaus website is similarly sparse. The company is located at Kurfürstendamm 59 in the west of the city.

 


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