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Runway Artists hires agent Zac Peters

Independent booking agency Runway Artists has hired experienced booking agent Zac Peters.

Peters served roles at HMV, Somerset Music Hub, Bristol Music Foundation and Glastonbury before moving into the agency world in 2010, when he joined Midnight Mango Productions. Initially agent for The Beat, he went on to represent acts including The Boxettes, Smoke Feathers, The Selecter, Neville Staple, Black Roots, Talisman, Freak Power, Kitten & The Hip and Martha Tilston, among others.

In 2014, Peters moved to DMF Music, where he worked with the likes of Dodgy, Dreadzone, Emily Capell, King Kong Company, Moon Hooch, Peat & Diesel, Sound of the Sirens, Sean McGowan, They Might Be Giants and The Selecter. He has also been a PRS Funding Advisor since 2016

“We’re really excited to have Zac join Runway and were thrilled that he was open to a conversation with us, having been so well regarded during his time at DMF,” says Runway founder Matt Hanner. “He’s got a broad base of experience, working with artists old and new, which is really important for us, both in terms of our roster but also for the junior members of our team to have another person on-board who they can learn from.

“We’re determined to champion an equitable work-life balance that our industry so often doesn’t allow”

“Beyond that, Zac’s a family man and, as a company that has been built around individuals with their own family commitments, we’re determined to champion an equitable work-life balance that our industry so often doesn’t allow.”

Former ATC Live agent Hanner formed Runway in 2020 during the upheaval of the Covid-19 pandemic, and was soon joined by live veteran Steve Backman as director and co-owner following the latter’s 19-year stint at Primary Talent International.

“I am genuinely excited to be joining Runway, and to be working along with the team already there,” says Peters. “Steve and Matt are really good peers that I already looked up to, and it’s brilliant that the company publicly states how important a work-life balance is. I cannot wait to get started on my own roster and getting to know everyone better.”

Runway represents acts including Public Image Ltd, A Certain Ratio, Sleeper, Beatenberg, Jords, Personal Trainer, Silver Moth and Jay Prince.


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