How to remove the horrors of buying insurance

With its new digital solution, discovermarket is removing the horrors of buying insurance. Now, ticketing companies can offer event producer insurance seamlessly through their platform.

It’s Halloween, spooky creatures lurk around every corner. But for event producers, the real fear isn’t ghosts or goblins. In addition to the usual concerns about whether their event will be a success, their worst nightmare is the idea of a costly accident at their event, for which they would be liable.

Though insurance already exists to protect such risks, our review of event producer insurance around the world reveals that in most cases, finding and buying insurance is a bit of a horror-show.

First, even though it’s possible to find event liability insurance online, it’s hard to understand whether what you’re being offered actually covers what you need. Then if you do want to purchase it, in most countries you can’t set up this insurance online, making you feel like a zombie for even trying. Insurance brokers can help but they rarely integrate into the event planning experience.

discovermarket’s embedded insurance solution allows ticketing platforms to offer event cover effortlessly embedded into their systems

The result is that many small or medium-sized event producers don’t take out the insurance they need. Instead, they take on the risk that something at their event might just go “Bump in the Night”.

But what if someone could reverse this curse? That’s where ticketing companies come in, with the help of discovermarket. discovermarket’s embedded insurance solution allows ticketing platforms to offer event cover effortlessly embedded into their systems, adding value for producers and generating extra income at the same time.

Here’s how it works: event producers get a clear, relevant insurance offer right when they are planning their event. They can easily understand their coverage needs, get instant pricing and secure protection – all without leaving the ticketing platform. No more complicated forms or long processes – just a few clicks.

Ticketing platforms benefit too. discovermarket’s solution gives them a new revenue stream, seamlessly integrated into their platform. Plus, with a one-stop-shop for managing their whole insurance programme, platforms can deliver more value to event producers, strengthening relationships without any added hassle.

So, this Halloween, isn’t it time for you to make insurance less of a trick and more of a treat?

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